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Posts by Ylva Biri

This talk presents the first results from a study exploring how social media users take responsibility for their own contributions in order to manage potential conflicts and uphold civility in online interactions. While the prevalence of online conflicts and incivility has attracted significant scholarly attention, recent research has increasingly focused on the constructive and positive aspects of social media interactions (e.g., Tanskanen 2021; Canute et al. 2023; Biri & Tanskanen 2025). This investigation is part of that emerging trend. The talk specifically examines instances that can be labelled as self-condemnation, i.e. cases where users explicitly assume accountability for their contributions as potential transgressions. Users can, for instance, modify or edit their contributions or confess to having uttered an inaccuracy or untruth. These instances are particularly interesting because according to previous research, actual self-condemnation is very rare in interaction; people typically evaluate their own transgressions more leniently than those of others (Szabados 1979; Valdesolo & DeSteno 2007). From an interactional perspective, the reactions to self-condemnations are equally interesting, and, where possible, these have been analysed as well in order to shed light on the dynamics of accountability in online discourse.

This talk presents the first results from a study exploring how social media users take responsibility for their own contributions in order to manage potential conflicts and uphold civility in online interactions. While the prevalence of online conflicts and incivility has attracted significant scholarly attention, recent research has increasingly focused on the constructive and positive aspects of social media interactions (e.g., Tanskanen 2021; Canute et al. 2023; Biri & Tanskanen 2025). This investigation is part of that emerging trend. The talk specifically examines instances that can be labelled as self-condemnation, i.e. cases where users explicitly assume accountability for their contributions as potential transgressions. Users can, for instance, modify or edit their contributions or confess to having uttered an inaccuracy or untruth. These instances are particularly interesting because according to previous research, actual self-condemnation is very rare in interaction; people typically evaluate their own transgressions more leniently than those of others (Szabados 1979; Valdesolo & DeSteno 2007). From an interactional perspective, the reactions to self-condemnations are equally interesting, and, where possible, these have been analysed as well in order to shed light on the dynamics of accountability in online discourse.

Next talk in the OSSO + DDI online talk series is on April 17, 14 - 15 EEST. Join us for Sanna-Kaisa Tanskanen's lecture "My bad: the metapragmatics of accountability on social media"

Join the Zoom room:
tinyurl.com/talkosso
🐦🐦
@ylvabiri.bsky.social @lulind.bsky.social

1 week ago 2 3 0 1
March 13 | 15-16 CET
Rachelle Vessey (Carleton University)
Gender ideologies in workplace surveys: The case of the Canadian military
April 17 | 13-14 CEST
Sanna-Kaisa Tanskanen (University of Helsinki)
My bad: the metapragmatics of accountability on social media
May 4 | 12-13 CEST
Dominika Beneš Kováčová (Masaryk University) 
Rapport management and community building in audience reactions to rapport-challenging posts by manosphere influencers

March 13 | 15-16 CET Rachelle Vessey (Carleton University) Gender ideologies in workplace surveys: The case of the Canadian military April 17 | 13-14 CEST Sanna-Kaisa Tanskanen (University of Helsinki) My bad: the metapragmatics of accountability on social media May 4 | 12-13 CEST Dominika Beneš Kováčová (Masaryk University) Rapport management and community building in audience reactions to rapport-challenging posts by manosphere influencers

Have you missed us? OSSO / DDI online lecture series is back for one more season!
This spring:
Rachelle Vessey - 13 March
Sanna-Kaisa Tanskanen - 17 April
Dominika Kovacova - 4 May

Join the Zoom room:
tinyurl.com/talkosso

1 month ago 2 1 0 1
Ylva Biri's lecture December 17, 10–11 CET time zone. Titled "Expertise and Engagement in YouTube Informational Videos: Case Studies on the Finance Advice Genre." Link to online presentation is https://tinyurl.com/talkddi

Ylva Biri's lecture December 17, 10–11 CET time zone. Titled "Expertise and Engagement in YouTube Informational Videos: Case Studies on the Finance Advice Genre." Link to online presentation is https://tinyurl.com/talkddi

Title: Expertise and Engagement in YouTube informational videos: Case studies on the finance advice genre
Summary: This study examines discursive strategies of self-presentation and audience engagement employed in YouTube finance advice videos, an underexplored genre situated at the intersection of information and entertainment. The presentation shares insights from corpus-assisted discourse analyses of English-language financial advice videos posted on YouTube. The research draws on positioning theory (Bamberg, 1997) and metadiscourse for examining audience-engaging lexico-grammatical features (Ädel & Mauranen, 2010; Hyland, 2005). The findings illustrate how financial advice videos utilize narratives and metadiscourse to construct and appeal to a target audience. Narratives further contribute to positioning the finance influencer’s brand persona, whereas metadiscourse is present in expressions directing the viewer’s attention and actions. However, there is variation between the personae, as some influencers utilize narratives as part of motivational self-help style discourse whereas others focus more on informative and educational content. Thus, although the videos ostensibly provide financial guidance, they also seek to engage and provide entertainment for the viewer, thereby representing a hybrid genre of advice, self-help, and edutainment genres. Understanding the use of strategies contributing to audience appeal offers insights into their role in shaping influencer brand as well as perceptions of wealth and financial literacy.

Title: Expertise and Engagement in YouTube informational videos: Case studies on the finance advice genre Summary: This study examines discursive strategies of self-presentation and audience engagement employed in YouTube finance advice videos, an underexplored genre situated at the intersection of information and entertainment. The presentation shares insights from corpus-assisted discourse analyses of English-language financial advice videos posted on YouTube. The research draws on positioning theory (Bamberg, 1997) and metadiscourse for examining audience-engaging lexico-grammatical features (Ädel & Mauranen, 2010; Hyland, 2005). The findings illustrate how financial advice videos utilize narratives and metadiscourse to construct and appeal to a target audience. Narratives further contribute to positioning the finance influencer’s brand persona, whereas metadiscourse is present in expressions directing the viewer’s attention and actions. However, there is variation between the personae, as some influencers utilize narratives as part of motivational self-help style discourse whereas others focus more on informative and educational content. Thus, although the videos ostensibly provide financial guidance, they also seek to engage and provide entertainment for the viewer, thereby representing a hybrid genre of advice, self-help, and edutainment genres. Understanding the use of strategies contributing to audience appeal offers insights into their role in shaping influencer brand as well as perceptions of wealth and financial literacy.

I'm giving an online lecture Wed 17 December. 🎓
"Expertise and Engagement in YouTube informational videos". What makes finance influencers compelling? Financial advice on social media is not just information, it's also entertainment and peer-support. 💸
Link to lecture in image, feel free to share!

4 months ago 4 2 0 1
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Somewhat sleepy (Saturday morning panel the day after the conference dinner) but successful convenors of Digital Discourse & Interaction at #AFinLa2025 @lulind.bsky.social @ylvabiri.bsky.social
Thank you, Joensuu & @uniuef.bsky.social!

5 months ago 11 3 0 0

Very excited about this autumn's programme.

7 months ago 0 0 1 0
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Excited to give a talk as part of the Online Selves - Self Online series tomorrow. Thank you for the invitation @coocho.bsky.social!

My talk is titled "Caveman Theories, Modern Misogyny: Evolutionary Psychology in Incel Fora" - and addresses how pseudoscience normalises misogyny.

Abstract below ⏬

7 months ago 16 4 0 0
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IPrA in 2027 - Helsinki

9 months ago 10 2 0 1
Photo from a Finnish conferment ceremony, the doctoral graduate wearing a traditional black doctoral hat that resembles a top hat; she is also holding a sheathed doctoral sword.

Photo from a Finnish conferment ceremony, the doctoral graduate wearing a traditional black doctoral hat that resembles a top hat; she is also holding a sheathed doctoral sword.

Informal photo from a Finnish conferment ceremony ball. The doctoral graduate is wearing a doctoral hat, and the handle of the doctoral sword is visible at the belt.

Informal photo from a Finnish conferment ceremony ball. The doctoral graduate is wearing a doctoral hat, and the handle of the doctoral sword is visible at the belt.

An academic highlight from this spring: the conferment ceremony, where recent (or not-so-recent) graduates receive their academic emblems. Three days of white tie festivities.

I've had my degree for some 18 months, but now I am also the proud owner of a Finnish doctoral hat and sword.🎩⚔️

10 months ago 5 0 0 0

As the first week of the academic year is ending, there is suddenly a day without teaching, lesson-prepping, student advising... 😮 A day to just read and write, it's like back in the good ol' days.

1 year ago 2 0 0 0

First day of teaching!🧑‍🎓There is a lot of new stuff to learn both for me and the students.
Until end of 2026, I'll be working as a lecturer in English at @helsinkiuni. So there's still time to learn.

1 year ago 4 0 0 0
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“Wealth is good.” Finfluencers like to tell “rags-to-riches”stories about their personal history & how they got rich to create relatability, @ylvabiri.bsky.social finds in her analysis of narratives of professionalism & positioning in YouTube investment advice 💸 at CADS2024 🎓📚🏔️ #CADS2024

1 year ago 3 1 0 0

TW: murder.
For context, the sculpture memorial by Alois Schild was commissioned and made in 1994 as a reminder of the murder of a homeless man in Innsbruck and to ensure that this act of brutality inspired by fascist ideologies would not be forgotten not repeated.

1 year ago 1 0 0 0
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#cads2024 attendees studying discourses around minorities, homelessness or fascism might want to know that on the riverbank just outside the Agnes-Heller-Haus venue is a Memorial against the Industrial Handling of Minorities. wolfgangtschernutter.at

1 year ago 2 0 1 0
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2nd day of #cads2024 in Innsbruck.

1 year ago 2 0 0 0

Bored? Join the #CADS2024 from home, at least our keynotes. Starting now, and around 10:00, Gerlinde Mautner starts the first talk.
The conference opening and the keynote lectures will be streamed via
https://tinyurl.com/5ye7ac5z
@corpuslinguistics
@DiscourseNet

1 year ago 4 2 0 1

I hadn't. Thank you for the tip, very useful for a bsky noob!

1 year ago 0 0 0 0

Since I research language online, it felt appropriate to come over to bluesky. Hi.

1 year ago 21 0 1 0
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