Your Next Customer Will Find You Using AI. Now What? Marketers who adapt their customer discovery strategy for AI-intermediated search and commerce will own the next decade of customer acquisition.

Your Next Customer Will Find You Using AI. Now What?

Why Marketing Plans Fail And How A Plan Of Record Fixes It Marketing teams invest heavily in annual planning — but once execution begins, reality starts to drift from it. Learn how a marketing plan of record can help teams stay focused.

Why Marketing Plans Fail And How A Plan Of Record Fixes It

Most B2B marketing organizations do not have a planning problem. They have an execution problem.

How marketers are using AI beyond buzzwords Marketers and agency execs shared how they are leveraging the tech at Marketing Brew’s recent event, “The Art & Science of AI in Marketing.”

How marketers are using AI beyond buzzwords

Designing For Trust: Four Shifts Reshaping B2B Marketing In 2026
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B2B marketers should stop punting on Super Bowl week | MarTech HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.

B2B marketers should stop punting on Super Bowl week
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.

The No.1 Fastest-Growing AI Skill Just Surged 234%. Here’s Why Generative AI has gained ground amongst professional learners, but there is one specific Gen AI skill that is most popular. Learn what it is and why you should learn it.

Content Creation is the No.1 Fastest-Growing AI Skill — Just Surged 234%. Here’s Why

Search has evolved, but has your digital marketing strategy?
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Facing The Inevitable: A Reasonable Plan For Integrating AI Creative Into Your Marketing
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9 timeless marketing quotes that will always keep you effective
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Council Post: Five AI Shifts That Will Reshape Marketing Teams In 2026 By the end of 2026, the most successful marketers will have at least one AI-assisted, multi-agent workflow they use daily.

Five AI Shifts That Will Reshape Marketing Teams In 2026

2026 Will Punish Marketers Who Don't Invest in These 4 Trends As consumer preferences evolve, small businesses can use these tips in the new year to evolve with them.

Get Your Customers to Remember, Recommend and Revisit Your Brand by Investing in These 4 Marketing Trends

Disruption is the new differentiator in B2B
Brands must meet buyers’ demand for more creativity and connection
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5 ways AI changed marketing strategy in just one year | MarTech New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.

5 ways AI changed marketing strategy in just one year
New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.

Is ChatGPT About To Kill The Product Page? If shoppers start trusting AI chatbots over retail websites and online articles, the first and possibly last stop in e-commerce shifts to chat.

Is ChatGPT About To Kill The Product Page?

Shopping Research inside ChatGPT now builds full buyer’s guides from simple prompts, asks clarifying questions, cites sources and steers people toward checkout …

Why AI Content Is Becoming The New Engine Of Online Sales AI tools are changing how online sellers create and test content, giving beginners a faster path to growth in a crowded online market.

Why AI Content Is Becoming The New Engine Of Online Sales

Most B2B marketers have ‘greater strategic role’ in business versus last year

While marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data reveals.

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Agentic AI will change everything – including marketing
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The impact of top‑of‑funnel content on bottom‑funnel engagement and conversions - Beanstalk Explore how generative AI is reshaping content strategy, why TOFU content still matters, and how it influences high-intent, bottom-funnel conversions in today’s search landscape.

The impact of top‑of‑funnel content on bottom‑funnel engagement and conversions

B2B tech marketing too vague for buyers, says LinkedIn report - here’s 5 ways to stand out
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New Report from POM Marketing Finds 69% of B2B Marketers Lack Resources to Meet Leadership's Demands

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Why B2B Marketers Are Standing On The Lip Of A Waterfall Find out how to navigate the B2B buying journey in an industry that's constantly changing - from AI to gen Z buyers and economic uncertainty.

Rethinking Buying Groups: Why B2B Marketers Are Standing On The Lip Of A Waterfall (And Risk Being Washed Away)

7 Game-Changing Content Marketing Trends to Watch In 2023, several content marketing trends are emerging that you should be aware of. AI-driven content creation offers efficiency, whereas real-time personalization can greatly boost user engagement.

7 Game-Changing Content Marketing Trends to Watch

AI Video Has Changed Marketing Forever. Here's How to Adapt. AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, not output, becomes the true competition.

AI Video Has Changed Marketing Forever — and Standing Out Requires a New Strategy

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, not output, becomes the true competition.

How the Rules of Social Media Marketing Have Changed in 2025 Businesses that want to grow need to accept the new reality of social media marketing.

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026 Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.

Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026
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The Great AI Readiness Divide in Marketing At MAICON 2025, the message was clear: AI’s future in marketing depends less on ambition—and more on accountability.

The Great AI Readiness Divide in Marketing

AI maturity is mixed.

Budgets and alignment still block progress.

Smaller teams are moving faster.

Realism replaces hype.

Two thirds of B2B marketers say lead gen tactics changing B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.

Two-thirds of B2B marketers say lead gen tactics changing

B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive engagement.

Why your B2B strategy should start with a story that builds trust | MarTech In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there.

Why your B2B strategy should start with a story that builds trust
In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there.

In graphic detail: How AI is going to shape influencer marketing next year With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.

In graphic detail: How AI is going to shape influencer marketing next year

AI Won't Replace Marketers — It Will Replace Bad Marketing AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.

AI isn’t here to steal your marketing job. It’s here to expose lazy marketing and reward real strategy.