i used to do my weekly planning Sundays / Mondays, then switched to Fridays so i didnt have any real commitments on Sunday.

Now i want to go back to Sunday / Mondays. I'm dead by the end of the week and find myself putting the admin work off.

When do you do your weekly planning?

It’s a new era. For the last… god idk feels like 10 years I’ve use Stefan Koidl’s Sky Dragon as my work machine background. Every. Single. Company. I have a new laptop now and a change felt right. Welcome Dragon Bones 🥹

I was a longtime consumer, but I knew nothing about the business before I joined. Maybe it was cosmic intervention, but I stayed and thrived. Some things are just meant to be.

Now, what brought you here?

⬇️ Drop your reason below!

#cannabisbusiness #cannabisindustry

Timing matters in email & SMS marketing!

Everyone floods inboxes on Fridays, but open rates are lower. Instead, I recommend a Monday/Thursday cadence:

📩 Monday: Set the tone for the week
📩 Thursday: Prep customers for the weekend

Less clutter, better results.

#emailmarketing #cannabismarketing

Loyalty programs should evolve with your biz - not confuse your customers. Flexibility > rigidity. Adapt perks as your goals shift to keep folks engaged. What do you think - should loyalty always stay adaptable? #LoyaltyPrograms #RetailMarketing

If you’ve got the data but aren’t using it, that’s wasted potential. Analytics without action? That’s marketing malpractice. #retailmarketing #marketingoperations

If your loyalty program’s just discounts in disguise, it’s time to rethink. Strategy > spam. Use data, personalize, and ask for feedback. Want help? I’ve built loyalty programs in cannabis retail for years. DM me. #loyaltyprograms #cannabismarketing

Triple hot take for freelancers: 1) People hire who they know - networking wins. 2) Small jobs show how you handle big ones. 3) Low-pay gigs can lead to high-value clients. Agree? Disagree? Let’s hear it. #freelancing #solopreneur #networking

Overlooked SMS tips: 1) Personalize beyond just a name. 2) Send smart - timing matters. 3) Segment like it’s your full-time job. Better targeting = better results. Got a tip? Drop it. #smsmarketing #textmessagemarketing

I'm always afraid im going to say something dumb on the internet, so it feels extra good when i comment on something before reading the other comments, and they all made the same point i did.

Want more foot traffic to your dispensary? Start with local SEO: optimize Google My Business, keep info consistent, and show up strong on social. Your online presence should match your in-store vibe. #localseo #cannabismarketing #retailmarketing

Discounts don’t build loyalty - experiences do. Stop being a coupon book and start creating real value. #loyaltyprograms #retailmarketing

In cannabis marketing, patience is power, especially with retention. Loyalty programs take weeks to train, months to show results. Play the long game. Want to build one that sticks? DM me. #cannabismarketing #retentionmarketing

Series #5: Wrapping up my customer lifecycle series with the Advocacy Stage. Real fans don’t just buy - they promote. Ask for reviews, reward loyalty, and make customers feel seen. What’s worked for you? #customerretention #cannabismarketing

Series #4: Day 4 of my customer lifecycle series: the Retention Stage. Loyalty drives growth - think tiered rewards, personalized messages, and smart CRM use. What’s working for you? #customerretention #retailmarketing #cannabisretail

Series #3: Day three of my customer lifecycle series is here. The Purchase Stage is a pivotal moment - clear UX, consistent branding, and smooth checkout turn browsers into buyers. Surprise discounts help too. #customerlifecycle #retailmarketing

Series #2: Day 2 of the customer lifecycle series: the Consideration Stage. Customers know you - now show why you’re the best. Clear info, real reviews, great service, and community trust make the difference. What’s your secret? #customerlifecycle #retailmarketing

Series #1: Kicking off a daily series on the customer lifecycle. First up: the Awareness Stage. Be memorable - optimize SEO, engage on socials, tell real stories, and connect with your community. What’s your go-to move? #customerlifecycle #retailmarketing

Want more in-store traffic? Geotarget smart, design for mobile, and track visits with device data. Great ads bring them in - great strategy keeps them coming back. Tried this before? #foottraffic #retailmarketing #marketingoperations

Case study: A single-store dispensary used consistent SMS + smart segmenting to boost foot traffic and basket size. Result? +372% in SMS signups, +122% site traffic, +607% impressions. Consistency + targeting = impact. #casestudy #smsmarketing

Time to check your Google My Business profile. Claimed it? Filled out every field? Photos, reviews, Q&As, categories - don’t skip the basics. Keep it updated and useful. Using yours to its full potential? #googlemybusiness #seo #retailmarketing

You’re overthinking social media. Just show up and stay consistent. That’s the real strategy. #socialmedia #socialmediamarketing

When content hits, reuse it. Repurpose old posts, rewrite long-form into short vids, or refresh past winners with a new setup. New followers = fresh eyes. No need to reinvent every time. #socialmedia #socialmediamarketing

Solopreneur life: stress over worst-case scenarios, only for things to turn out just fine. Clients respond with grace. Work comes back around. Ending the year reminded that maybe… this path is worth it. 😉 #solopreneur #freelancelife

New year, new goals:
– Work less, earn more
– Prioritize small changes
– Avoid burnout
– Learn to delegate
– Add “yet” to what I don’t know

Big shifts start small. What’s on your list? #freelancer #solopreneur

Leaving in 2025: random discounts, mass emails, strategy-free comms.
Bringing into 2026: segmented lists, smart loyalty tiers, data-driven campaigns.
Use what you’ve got - your data’s waiting.
#retailmarketing

I used to think being valuable meant doing it all - ads, copy, design, strategy. Then I found marketing ops and finally niched down. Now I do work I love, with clients who get it. Feeling stretched? Focus in. #freelanceadvice #marketingoperations #retentionmarketing

Lesson #1 in retention marketing: be patient. Real impact takes months - training staff, shifting habits, building loyalty. Track, refine, stay committed. Long game always wins. #retentionmarketing

Why discount everything when shoppers know more deals are coming? Lead with house brand promos, upsell premium 3rd-party options, and tie deeper discounts to loyalty behaviors. Smart > random. #retailmarketing #marketingoperations

January’s done - how’s your marketing system holding up? If you’re already feeling the strain, now’s the time to clean up campaigns, refresh your content, and simplify your workflow. How are you staying organized? #retailmarketing #socialmediamarketing