All my tech feeds: *AI worship*

All my algorithms of real humans: f*** AI

This is pretty awesome… ancient SEO history 😅

I’ve said it before and I’ll say it again: it’s way too easy to influence AI Overviews

Yeah it really sucks. I get daily roundups of all the people who rehashed my content and put fake quotes of me saying things I didn’t.

I was wondering how long it would take Google to catch onto this one - will see if the drop that started yesterday continues

scaled content abuse

This digital marketing agency has been scraping original content and publishing their own versions, using AI to scale up the amount of information in the articles (while saying nothing new 😅)

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The AI Slop Loop How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it.

The AI Slop Loop - How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it.

By the inimitable @lilyray.nyc

lilyraynyc.substack.com/p/the-ai-slo...

Idk if this is personalization but typically when I Google something, I don’t just want the answer coming from something I said 😂😂

The AI Slop Loop How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it.

Great read from @lilyray.nyc - I included the detail that Google “approved the update between slices of leftover pizza.” lilyraynyc.substack.com/p/the-ai-slo...

The AI Slop Loop How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it.

I tested how easy (and fast!) it is to get fake information to appear in AI Overviews, ChatGPT & other LLMs. I also spoke to NYC & BBC about these problems.

I wrote about all this about more in my latest Substack: The AI Slop Loop.

Check it out:

lilyraynyc.substack.com/p/the-ai-slo...

Clearly, ChatGPT *relies* on the information it finds on publisher sites. But with ChatGPT cutting down on citations, and these publishers relying on traffic... the current setup doesn't seem like a sustainable business model.

I also labeled whether the brand has a partnership with OpenAI (green checkmark) or whether the parent company blocks ChatGPT from accessing the site (red circle).

Sneak peek from my keynote next week at Awin in Chicago!

I used Peec AI to track 5,000 prompts related to "best product" queries in ChatGPT.

49% of all URLs that ChatGPT pulled came from review/affiliate domains!

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AI Websites, Crawling and Search Console updates (Q2 ‘26) YouTube video by Google Search Central

Thanks for the shout-out in today's video, John Mueller!

(Along with MJ Cachon, @dawnieando.bsky.social and others!)

youtu.be/hBUuXgR-PSw?...

Personalization in AI responses is awesome.

Personalization that just translates to sycophancy (you're the best, your company is the best, here is what you want to hear) is not good.

Google's Response to the NYT Article Doesn't Tell the Full Story A closer look at Google's response to the NYT AI Overviews accuracy story: what the 91% figure is missing, and why the 'long-tail' defense doesn't hold up.

Google's Response to the NYT Article Doesn't Tell the Full Story

Great stuff from @lilyray.nyc

algorythmic.co/opinions/my-...

So a lot of this can be explained by - ChatGPT *can* actually mitigate spam and low-quality citations in its responses.

You just have to pay for an account and use thinking mode (5.4). So like, 1% of users/responses.

The free tier (95%+ of users) get the spam/BS/bad info. 🤦🏽‍♀️

They’re back in the browser for 5.3 and 5.4 now 🥳

I use the RESONEO chrome extension

Using a $20 a month plan, logged in:

In other words - it's going directly to the source & cutting out all the articles providing their own renditions

I expect to see more of this.

I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google.

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True for ChatGPT too

Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.

Now when you ask AI search which company, person, etc. is the best in its field, it personalizes results and often just says “you/your company” 😂😂

Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?”

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Just had a woman send me two really kind and thoughtful messages about appreciating my work… and on the third… she tried to sell me backlinks 😂

I knew it was coming too 😂

It’s just comical at this point 😂😂😂

Relatable actually

In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.”

I have some thoughts about that, and about AIO accuracy overall.

Check it out:

algorythmic.co/opinions/my-...

How long is the billion dollar question everyone wants to know 😩

Seems the core update was a dud.

@johnmu.com any insight on if/whether Google has upcoming plans to assess the rampant AI slop problem on Google right now? (Plus all of this AIO manipulation)