Go Bucks and everything, but I no longer wear any Ohio State gear when I travel for this reason. 🥸
Posts by Casey Null
I'm not going to pretend I know much about this point, I don't. But I've heard it expressed more frequently as of late—by legit experts—and it's been fairly enlightening. Genuinely insightful.
I encourage more people who know what they're talking about to talk about this!
Kids are wild. I'm struggling to get my four-year-old to admit when she has to go to the bathroom because "peeing isn't funnnnnnnnnn." I've got bad news for her.
Also, @frontofficesports.bsky.social start posting on here so I don't have to screenshot your LinkedIn. Please.
Inject this directly into my veins.
Favorite non-fiction this year was Murakami's What I Talk About When I Talk About Running. Great read. Highly recommend, for runners, for writers, for anyone really.
Pro tip: If you have subscriptions you're on the fence about renewing (or just wish you were paying less for), go through the steps to cancel—take them all the way to the finish line.
Just short of it, most services will offer you dramatic discounts to keep you as a subscriber.
ChatGPT's "thinking" animation on o1 is low-key one of its best features. Visual feedback keeps the user engaged during waiting time, and just generally makes the product feel smarter. Don Norman would be proud.
I have a hunch that contextual persuasion might be the eventual "ads" product we see emerge as many of these companies seek to finally turn a profit. Mainly because of how effective I think
it'd be, and the potential it'd have
to turn the whole ad industry upside down.
Don't get me wrong, the NFT trend brought its fair share of exploitative, unbearable assholes out of the woodwork. But for at least a little while, and especially in its earliest stages, it was interesting and exciting seeing its impact on the way people think about building communities online.
The people on here dunking on anyone who participated in this when it was a thing will be laggards on the next thing too. Dabbling in new applications of technology is cool, even if those applications eventually fail.
Not "getting it" then doesn't make you look smarter today.
Where they decide to go with this will be interesting. It'd feel odd to have an ads model resembling anything we have now, no?
More thoughts on this come.
A general observation from consuming hours of marketing and tech content every week:
Credible tech people have a knack for simplifying complex ideas, making them clear and understandable.
Marketing "experts" so often do the opposite—big words, vague ideas, no clarity. What is anyone even saying?
I really believe we've only scratched the surface of Bluesky's potential. Lots of reimagining yet to do. But we didn't really outgrow Old Twitter, so much as it was allowed to degrade into something gross that few people asked for.
Old Twitter as square one feels like a decent place to start, IMO.
Play bad, look bad, feel bad.
New NBA rule:
At the season's midpoint, all the best teams get upgraded to better jerseys. The worst teams get downgraded to jerseys that look terrible.
You should be able to turn on the TV and immediately know how good/bad a team is based on the visceral reaction you have to their uniforms.
To all my new followers: Great call. Smart.
You know how many times I saw the word "Glicked" and had no idea wtf people were talking about?
I embrace the idea that not everyone needs to be in the same room anymore. And that doesn't necessarily mean culture is shrinking. Maybe it's even expanding, just in ways that make it harder to see the whole picture.
It's an increasingly recurrent reminder of how fragmented the landscape is, and the silos that exist within it. We get fed what the algos think we’ll engage with, and the result is often being completely oblivious to major cultural moments happening outside the bubble we often forget we exist in.
I generally consider myself someone who's fairly tapped into today's media sphere, and then I find myself continuously surprised by things I had basically zero awareness of. Wicked, in this case, was just not on my radar at all.
(In contrast, Gladiator and Moana 2 were.)
I can't think of anything more on brand for you than "hunter of rare starter packs."
This is both incredible and hilarious.
Spot on. It didn't take Threads long to realize what a problem that was going to be for them. New features incoming, but we'll see how they match up. 👀
Hey, Bluesky. I’m Casey. Strategy Director @wondersauce.bsky.social.
Here to talk mostly tech, marketing, branding… with the occasional hot sports take and day-in-the-life dispatches from a very much in-the-trenches girl dad.
Stoked to be here with you. 🤝