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Posts by Casey Null

Go Bucks and everything, but I no longer wear any Ohio State gear when I travel for this reason. 🥸

1 year ago 1 0 0 0

I'm not going to pretend I know much about this point, I don't. But I've heard it expressed more frequently as of late—by legit experts—and it's been fairly enlightening. Genuinely insightful.

I encourage more people who know what they're talking about to talk about this!

1 year ago 1 0 0 0

Kids are wild. I'm struggling to get my four-year-old to admit when she has to go to the bathroom because "peeing isn't funnnnnnnnnn." I've got bad news for her.

1 year ago 1 0 0 0

Also, @frontofficesports.bsky.social start posting on here so I don't have to screenshot your LinkedIn. Please.

1 year ago 0 0 0 0
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Inject this directly into my veins.

1 year ago 2 0 1 0

Favorite non-fiction this year was Murakami's What I Talk About When I Talk About Running. Great read. Highly recommend, for runners, for writers, for anyone really.

1 year ago 2 0 0 0

Pro tip: If you have subscriptions you're on the fence about renewing (or just wish you were paying less for), go through the steps to cancel—take them all the way to the finish line.

Just short of it, most services will offer you dramatic discounts to keep you as a subscriber.

1 year ago 0 0 0 0
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ChatGPT's "thinking" animation on o1 is low-key one of its best features. Visual feedback keeps the user engaged during waiting time, and just generally makes the product feel smarter. Don Norman would be proud.

1 year ago 2 1 0 0
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1 year ago 0 0 0 0

I have a hunch that contextual persuasion might be the eventual "ads" product we see emerge as many of these companies seek to finally turn a profit. Mainly because of how effective I think
it'd be, and the potential it'd have
to turn the whole ad industry upside down.

1 year ago 0 0 0 0

Don't get me wrong, the NFT trend brought its fair share of exploitative, unbearable assholes out of the woodwork. But for at least a little while, and especially in its earliest stages, it was interesting and exciting seeing its impact on the way people think about building communities online.

1 year ago 0 0 0 0
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Nike-owned NFT wearables startup RTFKT is winding down According to its statement, RTFKT plans to release one last drop before shutting down by the end of January.

The people on here dunking on anyone who participated in this when it was a thing will be laggards on the next thing too. Dabbling in new applications of technology is cool, even if those applications eventually fail.

Not "getting it" then doesn't make you look smarter today.

1 year ago 1 0 1 0

Where they decide to go with this will be interesting. It'd feel odd to have an ads model resembling anything we have now, no?

More thoughts on this come.

1 year ago 0 0 1 0

A general observation from consuming hours of marketing and tech content every week:

Credible tech people have a knack for simplifying complex ideas, making them clear and understandable.

Marketing "experts" so often do the opposite—big words, vague ideas, no clarity. What is anyone even saying?

1 year ago 0 0 0 0

I really believe we've only scratched the surface of Bluesky's potential. Lots of reimagining yet to do. But we didn't really outgrow Old Twitter, so much as it was allowed to degrade into something gross that few people asked for.

Old Twitter as square one feels like a decent place to start, IMO.

1 year ago 0 0 0 0

Play bad, look bad, feel bad.

1 year ago 0 0 1 0
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New NBA rule:

At the season's midpoint, all the best teams get upgraded to better jerseys. The worst teams get downgraded to jerseys that look terrible.

You should be able to turn on the TV and immediately know how good/bad a team is based on the visceral reaction you have to their uniforms.

1 year ago 1 0 0 1

To all my new followers: Great call. Smart.

1 year ago 54 4 2 0

You know how many times I saw the word "Glicked" and had no idea wtf people were talking about?

1 year ago 0 0 1 0

I embrace the idea that not everyone needs to be in the same room anymore. And that doesn't necessarily mean culture is shrinking. Maybe it's even expanding, just in ways that make it harder to see the whole picture.

1 year ago 2 0 0 0

It's an increasingly recurrent reminder of how fragmented the landscape is, and the silos that exist within it. We get fed what the algos think we’ll engage with, and the result is often being completely oblivious to major cultural moments happening outside the bubble we often forget we exist in.

1 year ago 3 0 2 0
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Wicked slays Gladiator II in ticket sales duel as new films boost box office Combined $270m of worldwide ticket sales for Ridley Scott and Jon Chu movies leads to one of 2024’s busiest weekends

I generally consider myself someone who's fairly tapped into today's media sphere, and then I find myself continuously surprised by things I had basically zero awareness of. Wicked, in this case, was just not on my radar at all.

(In contrast, Gladiator and Moana 2 were.)

1 year ago 0 0 1 1

I can't think of anything more on brand for you than "hunter of rare starter packs."

1 year ago 1 0 1 0

This is both incredible and hilarious.

1 year ago 0 0 0 0
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Meta's Threads is developing its own take on Bluesky's 'Starter Packs' | TechCrunch Hoping to quell some of the momentum behind social network Bluesky, a competitor to X and Meta's Threads, Meta is developing a feature that takes

Spot on. It didn't take Threads long to realize what a problem that was going to be for them. New features incoming, but we'll see how they match up. 👀

1 year ago 1 0 1 0

Hey, Bluesky. I’m Casey. Strategy Director @wondersauce.bsky.social.

Here to talk mostly tech, marketing, branding… with the occasional hot sports take and day-in-the-life dispatches from a very much in-the-trenches girl dad.

Stoked to be here with you. 🤝

1 year ago 2 0 0 0
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