New post, and my first on Substack!
"The AI SEO Playbook for Google Click Signals"
How user click signals drive website visibility for both Google rankings and AI answers
What exactly are these click signals, and can marketers influence them?
Read & subscribe: signal.zyppy.com/p/google-cli...
I created a free tool that generates LocalBusiness schema automatically, from the Google Business Profile: www.michaelcottam.com/localbusines...
NEW research: sparktoro.com/blog/new-res...
If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice?
And what does that answer mean for folks who try to track their brand presence in AI tools?
Finally, some real answers 🧐
📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter.
A free weekly newsletter curating standout PR campaigns and timely news hooks you can use.
Subscribe now for free: trendingcampaigns(.)com 🙌
I'm supporting this again this year, and you should too. Awesome cause, awesome people.
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
I finished reading the 230-page Google antitrust remedy ruling and put together my thoughts from an industry perspective. I think a lot of the data-sharing details are critical -- moz.com/blog/google-...
The AI Search Content Optimization Checklist [With Google Sheets to copy/paste] 👇 Going through:
1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
* Much more: www.aleydasolis.com/en/ai-search...
This makes perfect sense....unlinked recommendations of businesses in AI answers (plus social posts, e.g. TikTok, IG, etc.) lead to brand searches...which gets home page traffic.
Love thy neighbor doesn’t come with fine print.
> @jemelehill.bsky.social
📣 NEW COURSE ALERT! 📣
I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀
Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️
Dawn's done some awesome work for a bunch of people I know!
You have acquired a business and need to rebrand it. How do you transition the Google Business Profile without getting it suspended? Here’s what you need to know 👇
(1/10)
#LocalSEO #SEO
Awesome stuff, Darren!
Optimizing for Traditional VS AI Search (SEO vs GEO) - I've created a chart featuring the differences/similarities between them 👇
….
Super useful stuff from Dana here!
Responding to a prompt from Arizona Republic columnist EJ Montini, Musk's "maximally truth-seeking" AI, which is built into X, said after an analysis that the probability of the president being in the pocket of Vladimir Putin is between 75 and 85 percent.
www.msn.com/en-us/news/p...
Google updated its Search Console docs to say AI mode impressions/clicks data is not data included in the Search Console reports - as we knew but clarified in my story www.seroundtable.com/google-ai-mo... hat tip @lilyray.nyc and @searchliaison.bsky.social
Hey friends! I made a cool new free SEO tool with AI. I'd love any feedback you have.
Check it out at freshnessdistancecalculator dot com
#localseo #seo
That's our world here in Bend too! Love it! This guy was outside my home office window this week...eating all the bird seed from our bird feeder :-(
Excellent analysis of the incredible increases in changes to Google's algo from Dr. Pete here.
google store SEO
google store SEO
google store SEO
google store SEO
The #1 ranking site within Google's AI Overviews for "healthy movie snacks" is google.com
Turns out the content on this Google Store blog was written by a self-proclaimed freelance writer.
AKA the same thing that got many sites penalized for Site Reputation Abuse.
#SEO
Learn to spot and report 6 signs of local business review spam, including signs that a fake review has been generated by AI. My column today at @gatherup.bsky.social will walk you through recognizing red flags and reporting review fraud to Google: gatherup.com/blog/recogni...
Kamala was right. And it only took him less than 30 days to roll over for Putin.
Glad somebody liked my Swedish Chef reference!
Links still matter to Google (no matter what they say), and so it's no wonder there's lots of companies selling links. But I'm amazed at how many really bad linkbuilding still goes on...and how many people charge for complete garbage.
www.michaelcottam.com/laughably-ba...
And here we go!
The 1st episode of The Search Session is live on Advanced Web Ranking website.
It was a great pleasure to chat with Andrea Volpini of WordLift about #AI, Agents, LLMs.txt and the central role of humans in the evolution of Search.
www.advancedwebranking.com/blog/agentic...
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants
🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)
Let me know what you think!
zyppy.com/marketing/an...
Google Local Reviews Decreasing Over Past 24 Hours<br><br>www.seroundtable.com/google-local-reviews-dec...
