More data is not the problem. Direction is.

Why marketers are overwhelmed by metrics and how to focus on what actually matters.

Read more: https://shorturl.at/xP4n7

A viral TikTok is just the beginning.

At Brand Masters | ICONS, Drew Panayiotou will break down how Dr Pepper turned a fan moment into a national campaign—and what it takes to build brands through cultural participation.

May 18–20 | Los Angeles. https://shorturl.at/meehd

Bob Regular, CEO of Infolinks Media, joins On Scope to break down why smarter media paths, not shorter ones, are key to performance and trust.

Plus, insights on the future of in-house agencies and how they’re partnering for stronger results.

🎧 Listen now: https://shorturl.at/1QYh7

As Generative Engine Optimization (GEO) evolves, numerous marketers are adopting tactics without addressing a more fundamental question: why should an AI model recommend your brand?

Read more. https://shorturl.at/lYHiQ

The Association of National Advertisers announced today that CEO Bob Liodice will step down at the end of 2026.

We are grateful for Bob’s contributions and look ahead with confidence to what is next.

Read the full announcement: shorturl.at/OkI5n

The 2026 ANA Advertising Financial Management Conference connects marketing procurement and finance leaders with agency executives to drive real business impact.

The event will spotlight key industry trends, economic insights, and actionable strategies. Learn more at https://shorturl.at/TPkbN

A new ANA report, created with the 4A’s, shows stronger performance across purchase intent, brand recommendation, and engagement.

$9.3T in buying power is driving what’s next.

ANA members can access the report: https://shorturl.at/XtTT8

Staying iconic starts with the customer.

Alyssa Buetikofer of McDonald’s USA will share how customer-first strategy drives relevance and growth at the 2026 ANA Brand Masters Conference.

Explore the agenda. https://shorturl.at/ABr1U

AI didn’t kill creativity. It raised the bar.

With AI making “good” easier, the real opportunity is pushing beyond it—with stronger ideas, sharper choices, and a clear point of view.

That’s where brands will stand out. https://shorturl.at/Z2grI

A Guide to Driving Business Growth by Leveraging Inclusive Suppliers Within the Programmatic Ecosystem.

This guide demonstrates how marketers can engage broader audiences and achieve better results through effective supplier strategies. Learn more https://shorturl.at/PfTdD

Last chance to join the 2026 ANA Brand Media GrowthFronts this week in NYC.

Connect with top publishers, media, AdTech, and creators to unlock high-growth audiences and real impact.

Explore the agenda and learn more: https://shorturl.at/tL3G0

CMOs are seeing progress where it matters most.

Stronger budgets and growing confidence in marketing’s impact are creating new opportunities to evolve teams and unlock performance.

Here’s what the latest data reveals: https://shorturl.at/pCC89

Scaling a brand is easy. Staying true to what made it matter is not.

At Brand Masters | ICONS, YETI’s Bill Neff shares how the brand balances growth with authenticity.

Explore the agenda and register. https://shorturl.at/3lFXx

The greatest growth opportunity in marketing may not be younger audiences—it’s consumers aged 50 and above.

They are digitally savvy, open to brands, and driving significant spending. https://shorturl.at/5tYGI

In this episode of the On Scope podcast, Rita Ramakrishnan discusses how brands can tap into the strengths of neurodivergent talent to enhance performance, build stronger teams, and create more inclusive workplaces.

Tune in https://bit.ly/4c0yvQR

B2B marketing is becoming more intelligent, though still challenging.

LinkedIn has updated its campaign to emphasize a crucial shift: prioritize genuine business outcomes rather than superficial metrics. https://shorturl.at/9mgXO

Smarter modeling. Stronger decisions.

Digital twins are transforming how organizations optimize capital and strategy. Join Frances Yu from Deloitte to explore what this means for advertising financial management.

Discover more and check out the agenda. https://bit.ly/4drL3Dh

Media usage slowed in 2025, but a rebound is on the way.

PQ Media data shows changing consumption patterns, an increasing digital share, and significant events poised to drive growth.

For marketers, attention isn’t diminishing; it’s transforming.

Read more: https://shorturl.at/cmjbN

Only half of marketers have full visibility into influencer payments.

Influencer Marketing Agency Compensation: An Opportunity for Greater Transparency explores spend, structure, and KPIs shaping the space.

Available exclusively to ANA members. https://bit.ly/4m5ErMZ

The Continued Acceleration of Principal Media

Adoption is growing, but transparency and governance gaps remain.

New ANA insights to help marketers navigate what’s next.

ANA members can access the report. https://shorturl.at/vVWmt

YouTube is making it even easier for creators and advertisers to team up with brand-new features that simplify finding and working together.
https://shorturl.at/deJDP

Personalization at scale is powered by data.

Samantha Schumacher of Target will share how first-party data, machine learning, and GenAI are driving smarter, real-time marketing.

Explore the agenda. https://shorturl.at/KDzOP

At the 2026 ANA Advertising Financial Management Conference, Avigail Schlosser, CFO at Yes& Agency, will share how profitability fuels innovation, empowers teams, and drives sustainable growth across agencies.

Explore the agenda and learn more. https://shorturl.at/CdIuj #ANAAFM

In this POV episode, Mike Berberich from the ANA shares three strategies to optimize your media approach, ensuring your brand remains present without becoming overwhelming. https://shorturl.at/Ibo8q

Is playing it safe in 2026 actually the biggest risk?

Joanna Piacenza of Gravity Research joins On Scope to unpack new research, what’s driving more cautious decision-making, and how marketers can take smarter risks. https://shorturl.at/LOgzM

Smarter measurement starts with connection. AI is bringing data, insights, and outcomes together. Hear from Tunnl and OpenAI on what’s next. Learn more and register: https://shorturl.at/5sFxL

More control is reshaping media buying.

Marketers are bringing measurement in-house, using AI to optimize, and pushing for transparency.

But in a complex ecosystem, stronger oversight is key to real performance. https://shorturl.at/RyMJG

Principal media is rapidly evolving and changing the way media is bought and sold. New ANA research investigates the increasing adoption, key challenges, and essential insights marketers should know.

This content is exclusive to members. Download now. https://shorturl.at/EfPJ5

Final call ⏳

Last chance to enter the 2026 ANA In-House Excellence Awards—recognizing the best in-house teams driving creativity + impact.

Extended deadline: April 3 (rush fees apply)

See you at the June 23 gala. Enter now. https://shorturl.at/dBoFG

AI is everywhere. Impact is what matters.

Ashley Cheretes of Prudential Financial shares how to move from experimentation to real business results at the 2026 ANA Advertising Financial Management Conference.

Join us: https://shorturl.at/qctkQ