Are you becoming more passive on social media? 49% now actively post, share, or comment on social media - down from 61% in 2024
Our research on how UK adults use media finds:
📱 They're more passive on social media, with less people actively posting, sharing or commenting
🤖 AI adoption accelerates, including for companionship and creativity
📰 Trust in news sources is fragmented
Read more: www.ofcom.org.uk/media-use-an...