Great description of process for building awareness! You can push all the buttons in Steam, but if you ignore all the other ways that players might hear about your game, you are missing a lot of opportunities. This post lists a bunch of great things to consider.
We were all so very excited to participate in this latest Steam Next Fest welcome video!
www.youtube.com/watch?v=sm9w...
A timeline visually representing the advice from my post, emphasising how dramatically and reliably having more time, with a testable build, converts to your game being better and your studio being safer.
I've been running an indie games studio for 15 years now, and it felt like a good time to boil down what I've learned into 4 pieces of advice:
www.pentadact.com/2026-01-08-1...
I hope it's of use, not least because goddamn I forgot how long blog posts take to write.
New from our team: see discount performance at a glance. Plus other useful stuff like revenue-per-day across the discount, and the number of times you've run that discount before.
store.steampowered.com/news/group/4...
Seattle-area game devs (and devs coming to town for PAX): I’ll be doing a Steam Q&A at a new one-day B2B game developers conference in Seattle two days ahead of PAX. Wednesday, August 27.
www.seattleslice.org
Video: Steam Early Access in 2025
We talked with a number of game developers that have been using Steam Early Access for their games. This video highlights some of the key advice that these developers shared with us.
www.youtube.com/watch?v=qNYk...
Ria and I ran another lightning-round Q&A session about Steam Next Fest last week. If you're curious about Next Fest or have a particular question in mind, there's a good chance we answered it here!
www.youtube.com/watch?v=LOIr...
A few of us that work on Steam will be at gamescom latam, May 1 and 2 to meet with game developers!
We’ll be giving talks Thursday morning, Stage 1 and open to chat at our booth in the business area in the afternoons. Come say hi!
b2b.latam.gamescom.global/talks/14/1237
Tuesday we held another Next Fest virtual Q&A session to answer developers questions. Here is the recording if you are curious about Next Fest.
www.youtube.com/watch?v=Py5t...
