Such a good point! Once you've given away a C-suite title, there's no way to "undo" it or work around it if the company outpaces the individual's growth

One of the biggest mistakes ecom brands make?

Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big.

What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?