‘Place as many bets as possible’: Behind The Sun’s hybrid paywall strategy - The Media Leader The outlet's digital director and assistant editor discussed the strategic move of installing a partial paywall.

NEW: I spoke to The Sun's digital director and assistant editor to understand why the time is ripe for the outlet to launch a partial paywall.

“I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”

Broadcasters have reasons to be cheerful among the gloom - The Media Leader TV viewing and reach have declined as UK broadcasters slashed spend on home-grown premium content. But could a new production powerhouse come to the rescue?

Reasons to be cheerful 1,2,3:
uk.themedialeader.com/broadcasters...