Thank you Crowds & Identities for having us, what an excellent discussion!

@psychologyatuow.bsky.social

Can NHS-branded facemasks save lives? | BPS Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance.

Can NHS-branded facemasks save lives?

Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance: www.bps.org.uk/research-dig...

Can NHS-branded facemasks save lives? | BPS Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance.

Can NHS-branded #facemasks save lives?

Our targetted messaging research now on BPS Research Digest:

Huge thanks to Franziska Busch!

@uniwestpress.bsky.social @psychologyatuow.bsky.social @therealdrdebs.bsky.social

#terrormanagement #covid #vaccine #NHS

www.bps.org.uk/research-dig...

Can NHS-branded facemasks save lives? | BPS Franziska Busch presents new research by Rotem Perach and team, which finds that facemasks bearing logos can help persuade some unvaccinated people to listen to health guidance.

Can NHS-branded #facemasks save lives?

Our targetted messaging research now on BPS Research Digest:

Huge thanks to Franziska Busch!

@uniwestpress.bsky.social @psychologyatuow.bsky.social @therealdrdebs.bsky.social

#terrormanagement #covid #vaccine #NHS

www.bps.org.uk/research-dig...

Does mask-wearing decrease support for women politicians?

Does the type of mask matter?

Fascinating experimental research by Muroga and Crabtree:
cup.org/49wQCNj

Some of the research materials ⬇️

Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?

We manipulated exposure to the #NHS symbol in health messages in two online studies.

Our new paper:
shorturl.at/LOt6t

@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience

Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?

We manipulated exposure to the #NHS symbol in health messages in two online studies.

Our new paper:
shorturl.at/LOt6t

@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience

🔊 New paper 🔊

In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.

😷 + 💀

Open access: www.tandfonline.com/doi/full/10....

@psychologyatuow.bsky.social
@therealdrdebs.bsky.social

Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.

Read our new paper, led by Carmen Colclough ⬇️

www.tandfonline.com/doi/full/10....

@determindstudy.bsky.social
@psychologyatuow.bsky.social

Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.

Read our new paper, led by Carmen Colclough ⬇️

www.tandfonline.com/doi/full/10....

@determindstudy.bsky.social
@psychologyatuow.bsky.social

Engaging trusted messengers in public health response: Key strategies to building community trust among CDC'S prevention research center's vaccine confidence network As part of Centers for Disease Control and Prevention's (CDC) Prevention Research Center (PRC) Vaccine Confidence Network (PRC VCN), 26 academic insti…

"Trusted messengers played a critical role in public health response around vaccine confidence, engaging in a range of activities beyond “message amplifier.”
www.sciencedirect.com/science/arti...

Fascinating analysis on NHS hero framing and other elements in the UK Covid-19 narrative⬇️
onlinelibrary.wiley.com/doi/10.1111/...

Great to see this agency-forward vision for behavioural science ⬇️

Great to see our paranormal beliefs article led by brilliant Betul Rauf is among top viewed in JSR
@psychologyatuow.bsky.social

We assessed the evidential value of the large literature (k = 643–825 studies) investigating the mortality salience (MS) hypothesis from terror management theory, employing a multitool assessment approach. First, we reviewed and evaluated recent efforts to replicate past experiments testing the MS hypothesis, summarizing the conflicting evidence and arguments to the evidential value of the MS literature. Next, we performed a random effects meta-analysis on the MS literature using multiple bias-correction meta-analytic techniques, including selection models, precision-effect test and precision-effect estimate with standard errors, weighted average of adequately powered studies and weighted least square, as well as the more recently developed p-curve and z-curve. Overall, the different meta-analytic tools often pointed to conflicting conclusions, reflecting methodological and philosophical differences among these tools. A synthesis of our findings suggests there are nonzero effects underlying some studies of the MS hypothesis, although the effects are highly heterogeneous, most studies are underpowered, and many individual effects may be spurious. We recommend future replications to assume a smaller effect size (r = .18) and to strictly follow expert guidance in the experimental protocol. Given the conflicting findings that emerged, we suggest future attempts to evaluate other literature would benefit from a multitool assessment approach.

Terror Management Theory

Thorough and comprehensive analysis of the mortality salience literature by @benchill.bsky.social, @stevenheine.bsky.social and colleagues concludes genuine nonzero effects exist (r = .18) alongside some spurious effects.

doi.org/10.1037/pspa...

Looking forward to talking about death, cultural facemasks, and public health messages, today in Lisbon at 12:25 #BCC2025

Excited for the upcoming Behaviour Change Conference 2025 #BCC2025
I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd.
@ucl-cbc.bsky.social
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social

Huge thanks to Greenwich Social Psychology lab for the invitation to talk about cultural facemasks in public health messages today. It was a great sunny experience.

Thank you @drsofiastathi.bsky.social and all lab members for the brilliant discussion.

@psychologyatuow.bsky.social

Had a great time presenting our work on cultural facemasks in public health messages in University of Sussex. Huge thanks to all social psychologists and students for the brilliant discussion and feedback, and thanks for the invite @seanfiggins.bsky.social

@psychologyatuow.bsky.social

Great list! Could you please add University of Westminster (Psychology): @psychologyatuow.bsky.social

*Top cited*
Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article.

Paper: onlinelibrary.wiley.com/doi/full/10....

@psychologyatuow.bsky.social

Great to see the co-design process of targeted health communications, and the final recommendations, by
@melodytaba.bsky.social et al.👇
pmc.ncbi.nlm.nih.gov/articles/PMC...

Can group-based strategies increase community resilience? Longitudinal predictors of sustained participation in Covid-19 mutual aid and community support groups

doi.org/10.1111/jasp...

Huge thanks to @profjohndrury.bsky.social for a fascinating talk yesterday @psychologyatuow.bsky.social about the role of meta-perceptions in how riots spread. Very inspiring!

Looking forward to this talk by John Drury at University of Westminster today!
@psychologyatuow.bsky.social

Going to talk about public health messaging @ Behaviour Change for Health and Sustainability Conference in April, in Lisbon.

If you're joining, let's get a coffee.

go.bsky.app/GkD3dR1
Let me know in comments if you'd like to join this starter pack

Centering historically minoritized populations to design effective messages about an evidence-based policy to advance social equity Abstract. Researchers have raised concerns that messages describing racial disparities in social outcomes can reduce or polarize support for public policie

"...increasing U.S. public support for an evidence-based redistributive policy across racial/ethnic and partisan lines is possible with a well-designed and pretested message strategies that center shared values, describe policy efficacy, and include a call to collective action."
Niederdeppe et al.👇

"But the expectation of easy and perfect replication of experimental findings from one context to the next is probably unrealistic. Rather, the experiment should be one tool within a toolkit containing other useful methods of inquiry: the survey, the interview, the case study, the simulation."

Update: this project is no longer eligible for internal funding. Feel free to get in touch if pursuing other sources of funding.