Yes, it seems like an extension of the Helpful Content system cranked up to 11

5 Data-Backed Features Of Websites Winning Google in 2026 The Surprisingly Consistent Characteristics of Websites Winning New Google

New: I analyzed 400+ winning/losing sites in Google search results

SEO is far from dead, but it's shifted to sites with very clear profiles

And if you're going to invest in SEO in 2026 and beyond, you'll want to pay attention

signal.zyppy.com/p/winning-go...

Starting NOW over at Reddit: reddit.com/r/localsearch/

Ask me anything about your Marketing / SEO / AI / brand strategy in 2026

April 8, 2026 at 1PM ET

Good to know!

Nifty Tool: "Will it Crawl?"

Helps you see if Googlebot can crawl your URL before reaching a 2MB limit

willitcrawl.com

FYI, it's really difficult to find pages that exceed the 2MB limit, but they exist. Via Rodrigo Stockebrand

⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th!

We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.

So @dejanseo.bsky.social built an AI Brand Authority Index, and it’s super cool

Search 122M brands/domains ranked by AI recall + web authority

These are the brands that ALREADY live in Gemini's memory, “ranked by frequency and personalized pagerank”

Check out your own brand: authority.dejan.ai

🚨 How Google Click Signals Drive SEO Rankings and AI Answers - A must read piece by @zyppy.com going through how Google is trying to answer three broad questions from user click data.

Check it out: signal.zyppy.com/p/google-cli...

Thank you Marie!

Good points. I suspect since Google is working so hard to sue SerpApi, they have a pretty good idea how much data OpenAI is surping up.

The AI SEO Playbook for Google Click Signals How click behavior drives search visibility for websites and brands

New post, and my first on Substack!

"The AI SEO Playbook for Google Click Signals"

How user click signals drive website visibility for both Google rankings and AI answers

What exactly are these click signals, and can marketers influence them?

Read & subscribe: signal.zyppy.com/p/google-cli...

Easily one of the best posts on AI marketing this week

"GEO Experiment: How AI highlighted the 1 bad review we got in 24 years"

Tackling negative brand information in AI answers via @wilreynolds.bsky.social

www.seerinteractive.com/insights/geo...

Ha!

I fired my SEO agency

It was Neil Patel

The end.

The Definitive Guide to On-Page SEO after the Google Leak - Hobo Discover a new, evidence-based SEO strategy based on the Google Content Warehouse leak. This guide explains how ranking systems like Mustang and NavBoost, along with signals for site authority and con...

H/T to @hoboweb.bsky.social for calling out "lastSignificantUpdate"

www.hobo-web.co.uk/on-page-seo/...

New study of 15K URLs shows articles receiving Major Rewrites (30-100% of content) vastly outperform minor/moderate updates

Interestingly, even "minor" rewrites, defined as 0-30% of content, still saw decay

Is this a cutoff for "lastSignificantUpdate" per Google?

republishai.com/content-opti...

Every damn day! :)

First thing my friends' text group sends.

Launching a newsletter about marketing your brand through search and AI: Zyppy Signal

We have *23* subscribers (despite not publishing yet)

If you'd like to be #24 and receive the first free issue this week, sign up here: signal.zyppy.com

New SEO Service: For $79, I will personally delete all the scaled AI content from your cold, dead website

🤔 This is true

Occasionally, I mute/block people on social media, and 3 years later, I can't remember why

• 50% of the time, I was grumpy
• 50% of the time, they were actually a butthead
• 99.7% of the time it's a dude ¯\_(ツ)_/¯

Does Google still matter? Damn straight it does

Research from @sparktoro.bsky.social
shows Google is responsible for ~74% of all desktop searches

... and ChatGPT is smaller than expected

sparktoro.com/blog/new-res...

Ha! We should all use cats.txt

Oh yeah, 100% good point

Take note: AI bots aren't checking if you have an LLMs.txt file

Nice experiment via Reboot

www.rebootonline.com/geo/llms-txt...

If history repeats, very good chance we'll see a Google Core Update this month

Tool of the Day: "Discover pCTR Predictor"

"Predicts Google Discover click-through rates using a model calibrated against actual SDK telemetry"

Nicely done @metehan777.bsky.social 💪

pctr-discover.pages.dev

Google Business Profiles With AI Generated Services We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers.

Google Business Profiles With AI Generated Services

I can't! It'll work as long as Google doesn't consider it spam 🤷‍♂️

Hey peeps, I came up with a BRILLIANT new SEO strategy. 100% new, completely bulletproof. Pretty sure this is going to work forever 😎