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Posts by John Cass

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Andrea Fryrear - Deep Dive into Agile Marketing Podcast (Episode Twenty Nine) In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Andrewa Fryrear, CEO and Founder of AgileSherpa, an agile marketing coaching company. Andrea and John explore the impact o...

My latest podcast on Ai, agile marketing and agile marketing coaching with Andrea Fryrear marketingpodcasts.net/2025/11/andr... #agilemarketing #marketing #agile #ai

4 months ago 2 0 0 0
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Scott Brinker - Deep Dive into Agile Marketing Roundup Podcast (Episode Twenty Six) In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing...

Great chat with @chiefmartec on how #AI is transforming #AgileMarketing 🚀 Faster tests, smarter execution & a return to fundamentals.

🎧 Listen here: marketingpodcasts.net/2025/09/scot...

#marketing #martech #agilemarketing #ai

6 months ago 2 0 0 0

What does agile marketing look like in Japan? 🇯🇵
Insights from Naoya Segawa & Nobuyoshi Adachi on culture, agencies & hybrid methods. 🎧
🔗 globalagilemarketing.com/episode-two-…

6 months ago 0 0 0 0

Will marketers who use agile frameworks adapt to AI faster than traditional teams? #agilemarketing

6 months ago 0 0 0 0
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Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) Dutch Version The episode features research from the Dutch based Agile Marcom association. Misha and Marielle do an amazing job of giving insights into how agile marketing works …

🇳🇱 Agile Marketing in the Netherlands! Misha & Marielle share research + trends from the Dutch Agile MarCom Association. Listen: [link] #AgileMarketing www.globalagilemarketing.com/agile-market...

6 months ago 1 0 0 0

🇧🇷 Episode: Agile Marketing in Brazil w/ Márcio Neves. Culture, scaling, and e-commerce insights from 123 Ágil. Listen now: [www.globalagilemarketing.com/agile-marketing-in-brazi...
#AgileMarketing #Brazil #GlobalMarketing #Innovation

6 months ago 0 0 0 0
Boston Agile Marketing Meetup - Delivering Agile Marketing Projects — A View from Practice
Boston Agile Marketing Meetup - Delivering Agile Marketing Projects — A View from Practice YouTube video by Deep Dive into Agile Marketing

Video from last week's Boston Agile Marketing Meetup.

How do agile principles transform the way marketing projects are delivered—and succeed? Boston's agile marketing meetup held a panel to discuss.

www.youtube.com/watch?v=Ch6G...

6 months ago 0 0 0 0
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This week at the Boston Agile marketing meetup (www.meetup.com/boston-agile...) 4 panelists discuss - Delivering Agile Marketing Projects — A View from Practice. Synopsis of the paper in my latest Deep Dive into Agile Marketing Podcast.

marketingpodcasts.net/2025/09/dr-g... #agilemarketing

7 months ago 0 0 0 0
LinkedIn This link will take you to a page that’s not on LinkedIn

I recently had two insightful conversations with leading marketers on the intersection of AI and agile marketing:

🎙️ Episode 23 features Erica Korman: lnkd.in/egtPjZUb

🎙️ Episode 24 with Jonathan Wasserman: lnkd.in/ep3ZnPiw

Both episodes offer fresh perspectives. #agilemarketing #marketing #ai

7 months ago 0 0 0 0
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Deep Dive into Agile Marketing Business Podcast · Agile marketing expert John Cass shares insights, interviews, and more in this podcast show all about agile marketing. Featuring interviews with brand marketers, John Cass discusses...

On this episode of The Deep Dive into Agile Marketing podcast, Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, & I explore how AI is reshaping both the marketing landscape and the pharma industry. #agilemarketing #marketing #ai

podcasts.apple.com/us/podcast/d...

7 months ago 0 1 0 0
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Deep Dive into Agile Marketing Podcast with Erica Korman (Episode Twenty Three) The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in di...

I'm starting a new series on agile and AI, how AI impacts marketing and agile marketing. The format is different from my old deep dive into agile marketing podcasts. Great to do my first interview with Erica Korman #agilemarketing #AEO #AI #marketing marketingpodcasts.net/2025/07/deep...

8 months ago 0 1 0 0
What’s the Value of Content Audits for Older Websites? You’ve got a website with thousands of pages. Maybe it’s been online since the early days of the internet. Back then, traffic was great. Your site ranked high. The phone...

What’s the Value of Content Audits for Older Websites?

pr.typepad.com/pr_communica... #contentmarketing

9 months ago 0 0 0 0
Customer Journey Iteration - Maybe That's Possible Now? Over the past 20 years, I’ve worked with countless companies on customer journey mapping—and time and again, I’ve seen a common oversight: they invest in mapping the journey, but don’t...

Customer Journey Iteration - Maybe That's Possible Now? pr.typepad.com/pr_communica...

9 months ago 0 0 0 0
How Universities Might Use AI to Welcome New Students Ivy.ai, a company that offers AI-powered chat services to colleges and universities, recently released a report examining how higher education staff are using AI across campuses. What makes this espec...

How Universities Might Use AI... pr.typepad.com/pr_communica...

9 months ago 0 0 0 0
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Celebrating 20 Years of Automattic What began with the bold idea that publishing should be free and open has evolved into a fully distributed software company that powers tens of millions of sites, stores, and conversations worldwid…

Celebrating 20 Years of Automattic automattic.com/2025/06/20/a...

9 months ago 0 0 0 0

Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve) url:www.globalagilemarketing.com/agile-marketing-in-austr...

9 months ago 0 0 0 0
American Marketing Association Chapter Roundup - June 2025 When I first moved to Boston from Seattle in 2003. I joined the Boston Chapter of the American Marketing Association. And was on the board for seven years until 2010....

Here's my round up of several of the largest American Marketing Association chapters. I used ChatGPT to construct the roundup. I was thinking chapter leaders could review and sign off. Something the AMA could do, or the chapters themselves. #marketing #ama

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9 months ago 0 0 0 0
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Facebook Serves Up Genealogy and Artificial Intelligence (AI) A big hobby of mine is genealogy, although I've always said my pastime is marketing and sales. Recently there was a connection point between my observation of business and the...

Facebook Serves Up Genealogy and Artificial Intelligence (AI) pr.typepad.com/pr_communica...

10 months ago 0 0 0 0
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Video Conferencing, Web Conferencing, Webinars, Screen Sharing Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems. Zoom ...

Here's the video for the Pharma Agile Marketing Panel from last October 2024 at the Boston Agile Marketing Meetup. I'm working on more events for 2025. #agilemarketing

us02web.zoom.us/rec/play/l7G...

10 months ago 0 0 0 0
Who Are You Pitching? I'm writing an article about where PR is today. And I'm reaching out to PR folks to ask them who are you pitching at the moment to generate publicity? Where...

I'm asking the question who do you pitch today? Or where do your clients need to be to reach their audience today?

pr.typepad.com/pr_communica...

10 months ago 0 0 0 0
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EPISODE 691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok - Listen to the episode: buff.ly/tJS9vMr

Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be.

#martech #marketing

10 months ago 1 1 0 0

Mark, how was the panel discussion? I thought the topic was interesting from your write up. What were the take aways?

10 months ago 0 0 0 0

AI coding startups are at risk of being disrupted by Google, Microsoft, and OpenAI; source: Microsoft's GitHub Copilot grew to over $500M in revenue last year (Reuters)

Main Link | Techmeme Permalink

10 months ago 9 3 3 4
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Exclusive: OpenAI taps Google in unprecedented cloud deal despite AI rivalry, sources say OpenAI plans to add Alphabet's Google cloud service to meet its growing needs for computing capacity, three sources told Reuters, marking a surprising collaboration between two prominent competitors in the artificial intelligence sector.

OpenAI is customer of cloud computing services from Microsoft Azure, Oracle Cloud, CoreWeave and now Google Cloud.

If they are this hungry for GPUs, I’m surprised they haven’t also signed a deal with AWS.

10 months ago 30 2 2 2
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Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve) The State of global agile marketing in Australia. Interview with Lucia Sheridan (Arandia). Lucia has worked in the UK, US and Australia. John Cass, the podcast's ho…

Agile Marketing in Australia with Lucia Sheridan (Arandia) www.globalagilemarketing.com/agile-market... #agilemarketing #marketing

10 months ago 0 0 0 0
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What are your best tools for taking an existing recording, video, and turning the recording into a summary?

1 year ago 0 0 0 0

The AMA defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Effectively, for marketers we can consider the value we bring to society.

1 year ago 0 0 0 0

This is a joke right? :-)

1 year ago 1 0 1 0

We still have ours up.... maybe tonight!

1 year ago 1 0 0 0
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AgileSherpas and Forrester Team Up for 'The State of Agile Marketing' Insights Discover how AgileSherpas collaborated with Forrester on their comprehensive report, exploring challenges and successes in Agile marketing practices.

AgileSherpas and Forrester Team Up for 'The State of Agile Marketing' Insights #USA #Cambridge #Forrester #AgileMarketing #AgileSherpas

1 year ago 1 1 0 0