Stop A/B testing everything. Early stage? You don't have enough traffic for statistical significance. Pick one version. Ship it. Move on.

7 SaaS metrics I stopped caring about:
❌ Total registered users
❌ Page views
❌ Social followers
❌ Email list size
❌ Feature count
✅ Active users
✅ Revenue per user
✅ Retention
Focus on what pays the bills.

3 years ago: "I'll launch when it's perfect"
2 years ago: "I'll launch after this feature"
1 year ago: "I'll launch when I have more time"
Today: Launched with 60% of features. Zero regrets.
Perfect is the enemy of shipped.

I am guilty of this too. I have several almost complete projects sitting in private repos, but won’t see the light of day cause I’m chasing new and shiny projects…

There is no magic formula unfortunately. 99% of AI builders build, but never ship anything. When you are done building, you focus on marketing/distribution, etc. not the other way around.

The vibe coding is for everybody era is entering a new stage, where it’s not about building, but rather distribution

Builders focused on shipping rather than focusing on increasing impression counts, ship products. Talk about it, yes, but shipping should be priority #1

The "build in public" crowd is getting quieter. Because most of them realized:
• Building takes time
• Public accountability is exhausting
• Silent builders are passing them
Share wins. Learn from losses. But build first.

Indie hackers: What's your unsexy revenue stream? The boring stuff that actually pays the bills?
I'll start: Email signatures. Not glamorous. Profitable.

The meeting that could've been an email.
The email that could've been a Slack message.
The Slack message that could've been a Notion comment.
The Notion comment that could've been... nothing.
We talk too much. Build too little.

PS: If your landing page headline doesn't make sense in 3 seconds, rewrite it.
Nobody reads your subtext. Nobody cares about your features.

What's the worst SaaS advice you've ever received?
Mine: "Just add more features, users will come"
They didn't come. They left.

Current status:
• 3 projects in flight
• 47 unread emails
• Coffee: 3 cups
• Sanity: questionable
But we're shipping. That's what counts.

Most "growth hacks" are just distractions. The real hack? Show up every day, provide value, and don't overthink it. Everything else is noise.

Spent 2 years trying to optimize everything. Turns out, consistency beats optimization every time.
Ship daily. Post daily. Engage daily. The rest figures itself out.

What's one marketing tactic you thought would work, but completely flopped?

I'll start: Cold DMs with generic templates. 0 replies. Waste of time.

AI won't replace marketers.

Marketers who use AI will replace marketers who don't. The gap is widening. Pick a side.

Your personal brand is your career insurance. Companies change. Markets shift. Layoffs happen. But the audience you build and the trust you earn? That's yours to keep. Start before you need it.

Everyone wants the overnight success. No one sees the 2 years of learning, failing, and showing up. The gap between starting and succeeding is just consistency. Most people quit in the gap.

25 years in marketing. One truth: The best channels are the ones everyone ignores. Everyone chases the same trends. The opportunity is in the blind spots.

The best growth hack doesn't exist. Every viral tactic fades. Every algorithm changes. Every platform shifts. The only sustainable advantage: build something people actually want, and tell them about it clearly.

Everything else is noise.

Most marketing teams are overstaffed and under-shipping.
10 people in meetings. 1 person doing the work.

Output > headcount. Always.

Watched a founder pitch their product for 5 minutes: Still couldn't tell you what it does.
If you can't explain it in one sentence, you haven't understood it yet.

Most "marketing strategies" are just tactics in a trench coat. A real strategy answers three questions:
Who are you for?
Why you?
How do they find out?

If you can't answer all three, you don't have a strategy.

Stop waiting for permission. No one is going to tap you on the shoulder and say "now you're ready."
You decide when you're ready. Then you act like it.

The best marketing teams I've worked with share one trait: They ship fast and measure everything. Not perfect. Not polished. Just consistent output with ruthless tracking. Perfection is the enemy of shipped.

Hot take: most marketing teams optimize for the wrong thing. They chase vanity metrics instead of actual business outcomes. Impressions don't matter. Clicks don't matter. Revenue matters.

Hot take: your email signature has more daily impressions than your LinkedIn and X posts. But you optimize LinkedIn and ignore your signature. Math isn't mathing. #buildinpublic

kind of building a thing again. spent weeks manually updating 47 email signatures at my last job. never again. building something so you don't have to.

off to #DMEXCO in cologne for a couple of days.