The cover of Your Mom Races Rally by Kelly Conroy, the true story of one mom’s journey back to self-hood through motorsport.

The cover of Vochos Unidos, an automotive coffee table book of VW Beetle photographs throughout Mexico.

Vaughn Gittin Jr. holding a poster of the cover of his book Ready To Rock with Carrara Media publisher Ryan ZumMallen.

Going full send into 2026 with three insanely ambitious car books:

• Your Mom Races Rally: www.carrarabooks.com/store/p/your...
• Vochos Unidos: www.carrarabooks.com/vochos
• Ready To Rock by Vaughn Gittin Jr: www.carrarabooks.com/rtr-vehicles...

Psst code FIRST gets 15% off.

!!!

Thank you @capturingthemachine.com for the incredible review of VOCHOS UNIDOS!

Learn more about Vochos here: www.carrarabooks.com/vochos

Ryan asked me to preread this and I was absolutely blown away. This is an incredibly artistic work of street photography that feels like a love letter to Mexico. Carrera again cornering the automotive photography book market

absolutely blown away by what I saw during three weeks in January!

the variety is incredible and are those GOLD WATS???

Interior spreads from Vochos Unidos, showing a white Beetle resting on a beavh among boats and a patina Beetle in an alleyway with bright mismatched panels. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

Interior spreads from Vochos Unidos, showing a soft green Beetle on a stunning tree-lined boulevard and a blue Beetle entering a tunnel against a gorgeous multi-color mural. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

Interior spreads from Vochos Unidos, showing bright orange flowers packed inside a Beetle’s rear window and a rusted red Beetle enclosed behind a gate. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

Interior spreads from Vochos Unidos, showing a stunning white Beetle made from twisting wrought iron and the glimpse of a blue Beetle peeking through the slats of a wooden fence. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

VOCHOS UNIDOS is also designed and printed in Mexico, on locally-sourced paper for a unique texture that is authentic to the vocho experience. Essays are written in both Spanish and English as the author chases these symbols of pride and ingenuity across cities, mountains and beaches.

The cover of Vochos Unidos, a bright yellow hardcover book with a window cutout displaying the shadowed rear view of a teal Volkswagen Beetle inspired by Mexican art and design. Photographed by Rodrigo Gaya Villar and published by Carrara Media, this 300-page photobook releases April 27th and is available for preorder now at CarraraBooks.com.

A sprawling overhead view of Xochivolks, the massive annual gathering of vochos in Mexico City that brings hundreds of brightly colored Beetles together for a day of fun and celebration. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

Interior spreads from Vochos Unidos, one showing the introduction essay for a chapter called “Lo Magico” with a theatrical Mexican-inspired layout with yellow text, and one showing a working agricultural VW Beetle resting on a farm with stunning mountains in the background. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

The rendering of a specially-designed pin by Leen Customs of a white Volkswagen Beetle built from beautiful twisted, floral wrought iron in their trademark side view against a bright blue background. This pin comes included with the Limited Edition of Vochos Unidos, which also includes a decorative slipcase and is autographed by the author. Only 500 units produced. Photographed by Rodrigo Gaya Villar and published by Carrara Media, the 300-page photobook Vochos Unidos releases April 27th and is available for preorder now at CarraraBooks.com.

Our new book is VOCHOS UNIDOS, a 300-page collection exploring the Mexican people, culture and identity through their beloved VW Beetles (or vochos). Called “a gorgeously affectionate portrait“ by @victoriascott.bsky.social you can even pair it with a Leen pin! Info here: www.carrarabooks.com/vochos

Imo we struggle with this because there is no shared American experience. There is no unified social fabric because America is built on othering. I don’t even consider it a country — more like an ever-consuming economy with borders.

A photo of journalist and photographer Victoria Scott smiling in a black dress with copies of her book ‘We Deserve This’ to publicize her speaking appearance at Elliot Bay Book Company in Seattle on Monday, September 8th.

Proud to announce Carrara Media author Victoria Scott will discuss her 2024 automotive fashion lookbook in person! In Seattle! Sept. 8th!

RSVP to attend: www.elliottbaybook.com/events/47730

Get ‘WDT’ at 30% discount here: www.carrarabooks.com/store/p/we-d... @victoriascott.bsky.social

A row of books propped up on a wooden table in a softly-lit room, with titles of automotive nonfiction and photography such as “Slow Car Fast,” “Cult of GT-R,” “We Deserve This” and “Waiting for the Sun to Come Down” from Carrara Media.

Heading to Monterey for Car Week, and to celebrate we have a 30% discount on ALL in-stock car books!

Use code CARWEEK for 30% off ‘We Deserve This’ by @victoriascott.bsky.social, ‘Waiting’ by @capturingthemachine.com and more!

Shop here: www.carrarabooks.com/store/availa... #carraramedia

Oh my gosh that’s you! I didn’t realize. So cool.

Hi! Is it alright if we use this message to promote Victoria’s book? So glad you enjoyed it!

Hi! Is it alright if we use this message to promote Victoria’s book? So glad you enjoyed it!

Hi! Is it alright if we use this message to promote Victoria’s book? So glad you enjoyed it!

One year ago today, we published ‘We Deserve This’ by the incredible @victoriascott.bsky.social. It instantly became our top seller.

What does WDT mean to you? And if you still need one, use code BDAY20 for a 20% discount! www.carrarabooks.com/store/p/we-d...

No problem, and yes please do ping me. I’ll have time tomorrow.

I will look into this and can promise we’ll fix it and honor your order. So sorry for the frustration. It’s completely justified.

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There are literally not enough journalists employed in the US to cover the bad shit that is happening right now. We are now going to experience the social consequences of a weakened news industry--which are the same as the benefits of a weakened news industry, to those who weakened it.

And design it!

It took me two and a half years to shoot, edit, collate, and write this, while I simultaneously worked full-time

www.carrarabooks.com/we-deserve-t...

I'm pretty fucking mad, so I'm buying Victoria's book about it: www.carrarabooks.com/store/p/we-d...

Renderings of the new photo book ‘Life At Shutter Speed,’ the first-ever book by automotive photographer Larry Chen, with an upper image showing the cover of the coffee table book inside its protective slipcase, which is decorated with a gallery of Chen‘s iconic images, and a lower image showing the book cover out of its case and resting against a small step. The actual book cover shows the streak of a racecar’s headlights, screaming around Pikes Peak during the annual hillclimb against a breathtaking sunrise.

Additional renderings of the new photo book ‘Life At Shutter Speed,’ the first-ever book by automotive photographer Larry Chen, showing the book cover and slipcase from different angles. The upper image shows the book halfway revealed from its protective slipcase, which is decorated with a gallery of Chen‘s iconic images, while the lower image shows the book cover and case both upright on a podium. The actual book cover shows the streak of a racecar’s headlights, screaming around Pikes Peak during the annual hillclimb against a breathtaking sunrise.

Our next project is finally here: A 400-page, 2,000-photo beast of a photobook by the indomitable Larry Chen. Preorders are open now: www.carrarabooks.com/shutterspeed

It’s an incredible honor to work with such an icon of car culture and I can’t wait to bring you along for the ride. HNY!

Whenever I’m in Detroit they stick out to me like unicorns.

Exactly lmao.

Absolutely not. A million choices at your fingertips when you don’t have to worry about rust or snow.

This to me is the definition of a Detroit Special. Perfect for the GM lifer who buys whatever’s new every three years. Would never, ever see one in SoCal.

Strange year.

New titles released by my publishing company: Five.
Total copies sold: Fifteen hundred plus.
Freelance clients that shuttered editorial operations: Four.

Demand for automotive content has never been higher. Yet legacy media is circling the drain. Pretty clear decision ahead.

Final approvals for our trilogy of automotive fiction that’s releasing next week. Huge coup for us to publish all three.