To Meet Future Potential of AI, Advertising Must First Address the Present 🌅

New post from Nano's David Henry ⬇️

nanointeractive.com/to-meet-futu...

Beyond ID: future-proof advertising in a privacy-first world - Raconteur Digital advertising is at a crossroads. With 70% of UK adults now actively masking their online identities and 52% saying they prefer brands that avoid using personal data for advertising, traditional...

“It shouldn’t feel challenging or expensive for brands to explore post-cookie strategies.”

Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data.

Read the full feature in Raconteur www.raconteur.net/technology/b...

Why For Travel Advertisers, Intent Targeting is Now the Path of Least Resistance

New Post: Why For #Travel Advertisers, Intent Targeting is Now the Path of Least Resistance www.nanointeractive.com/for-travel-a...

@indexexchange.bsky.social and Nano Partner to Deliver ID-free Intent Targeting at Scale

"An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social

Find out more: www.nanointeractive.com/indexexchang...

Why Data Minimization Is A Very Big Deal For Ad Tech | AdExchanger A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy legislation.

Why Data Minimization Is A Very Big Deal For Ad Tech

@adexchanger.com

Please welcome Data Sales Lead David Henry to the Nano team 🎉

David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."

Nano's Samantha Hsieh features in a new piece on @thedrum.bsky.social from IAB, with specific focus on our work with Circana for Heineken. www.thedrum.com/open-mic/con...

Nano Interactive on LinkedIn: The Journey from Context to Intent Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡. Prefer to read in article form? See 🔗 in comments for our…

Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡.

www.linkedin.com/feed/update/...

Full report
www.commonsensemedia.org/sites/defaul...

TechCrunch coverage
techcrunch.com/2025/01/29/r...

>70% of US teenagers concerned about gen AI privacy and transparency measures, according to Common Sense Media research.

Nano Interactive on LinkedIn: Data Privacy Day - Nano in 2024 recap In honour of #dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year.   Featuring Vanessa…

In honour of hashtag#dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year.

Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳

www.linkedin.com/feed/update/...

⏮️ "How we respond to signal loss is informed by what brought us to this point... we need diverse tactics – not just cookie workarounds – or find ourselves in the same position again a year from now."

Nano Interactive on LinkedIn: From People-Based to People-Centric Advertising From People-Based, to a People-Centric Future for Advertising 🌅 Nano's Trading Director Ryan Lee features in the all new ExchangeWire Industry Review 2025 -…

From People-Based, to a People-Centric Future for Advertising 🌅

Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/...

🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"

Great to get the thoughts of so many brilliant contributors, and nice to put pen to paper with my own thoughts on DEI and brand purpose.

#adtech #media #DEI

Genuine alternatives to people-based approaches have emerged... All include something old, trusted and established in media circles…With something new, innovative and cutting edge.

From attention to MMM, DR without ID to panel data, Intent Personas to AI.

...But then signal loss became the overriding market trend. And Google Chrome’s on-off cookie breakup is just the latest, most prominent example.

Safari started blocking cookies already five years ago.

But signal sunset also brings the promise of a new dawn...🌌🌅

What was all the fuss about online advertising in the first place?

One word - D A T A

More specifically... having access to data that other media can’t reach.

Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.

😡 2024 saw a never-ending back and forth over Chrome cookies, costing advertisers dear in time, focus and revenue.

😡💥 2025 began with more of the same, Google opening its doors to a tactic it previously said it would block.

How do advertisers future-proof their business? Is it even possible?

Q: What do three-quarters of agency & brand leaders agree is a high or very high priority in 2025?

🔝A: Future-proofing your targeting and measurement strategy.

Nano Interactive on LinkedIn: Nano Heineken Campaign for Fosters Shandy Don't despair at signal loss - new solutions are emerging, combining cutting-edge technology with established, tried and tested techniques. Don't believe us?…

Catch up on our latest case study, for The HEINEKEN Company withCircana, as intent targeting + point of sale data brings 3x target ROI.

Full case study in @campaignuk.bsky.social.

www.linkedin.com/feed/update/...

Roundtable recap: making the transition to an ‘ID-less’ future - New Digital Age Are we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable...

From a cookieless, to an ID-less future? 💡🪩

In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement.

newdigitalage.co/strategy/rou...

No cookies, no problem for Heineken A successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands, says Nano Interactive’s Director of Marketing, Vanessa O’Connell.

New Case Study in @campaignuk.bsky.social: How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs.

www.campaignlive.co.uk/article/no-c...

Nano Interactive on LinkedIn: Old + New Elements in Future-Proof Products Established approach + Innovation = Future-Proof ✨📈 Cookie coverage will plateau at 13% worldwide. Replacement signals from IP addresses, to link decoration,…

Established approach + Innovation = Future-Proof ✨📈

Cookie coverage will plateau at 13% worldwide.

The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before.

www.linkedin.com/feed/update/...

Nano Interactive on LinkedIn: New Year's Resolutions Research from Nano *New* Insights Guide to New Year's Resolutions 🏃🏽‍♀️😰 Including findings from Nano's own Intent Personas Panel research: 🏃🏽‍♀️69% of people paneled said…

*New* Insights Guide to New Year Resolutions 🏃🏽‍♀️😰
Including the following snippet:

🏃🏽‍♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health

Read the report in full ⬇️

www.linkedin.com/feed/update/...

Nano Interactive on LinkedIn: How Nano works, and what makes us experts in ID-free targeting. Niall… How Nano works, and what makes us experts in ID-free targeting. Niall Moody in conversation, taken from the Havas Media Network podcast Embracing a Cookieless…

How Nano works and what makes us experts in ID-free targeting - @niallmoody.bsky.social on the Havas Embracing a Cookieless Future Podcast.

www.linkedin.com/feed/update/...

Nano CRO @niallmoody.bsky.social says: “Personas brings together both the latest tech in terms of machine learning and AI, backed up and verified by trustworthy, robust methods in the shape of panel research."

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss  - ExchangeWire.com Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, Nano, a leader in intent-driven planning and ...

A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss

Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers

www.exchangewire.com/blog/2024/11...

Q&A: Breaking Down Intent Targeting With Nano Interactive - Equativ In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.

New interview with @beckmatt.bsky.social

"if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"

Embracing A Cookieless Future Podcast · Havas Media Network · A series of webinars running throughout the year, discussing the ever-changing and evolving Cookieless landscape in media, in the lead up to the deprecation of third-pa...

Our CRO Niall spoke on a Havas podcast about how to reach audiences without 🍪🍪🍪 open.spotify.com/show/1RgvVgH...

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