Whiteboard & oversized sticky notes
Flag: Signal Purpose & Values to attract your tribe.
The Magic R’s: My framework for activating people who have a great brand experience.
Adoption Curve & Buyer’s Pyramid: Define personas, positioning & messaging.
Customer Journey Map: Shape brand experience.
Meet the Momentum Maker
Me, as an action figure—complete with the tools I use to fuel flywheels & build brand momentum.
This was a fun experiment using ChatGPT’s image generation.
It used what it knows about my workshops & frameworks I use to make an action figure of me.
Was a beautiful day to spend some time with rocket scientists.
Three things constantly occupy my brain recently:
The changes AI assisted research create in the customer journey
How do we create dual UX for bots and humans
Bot UX = speed, compute efficiency, organization
What happens to brand affinity psychologically with bots and humans at play
🚨 Marketing procrastinators—and those who thought TikTok wouldn’t shut down.
Prepare NOW for TikTok to go dark Sunday.
Export your TT analytics
Download your content and TT data
Create posts on where to find you off TT
Track where key influencers are migrating
Communicate your plan internally
NM - asked it instead - easy “brie-sy” 🧀 ;)
No login required from your link.
But does it tell dad jokes?
No way we would have this much in NOLA, I am in Boston :)
Looking like it’s going to be a White Christmas.
I use it a bit. But the implications of Google AI overviews on websites/marketing is a much bigger deal based on volume.
Last year’s impulse purchase repurchased.
I loved having the countertop garden of amaryllis and paperwhites brighten my kitchen in the deepest part of winter.
First one bloomed overnight.
Highly recommend.
A flurry of announcements and releases out of Google yesterday. Other marketers may care about this one that caught my 👀.
So he is a Chal-a-mation after all?
Thanks to @savvyavi.bsky.social for sharing this story with me!
Gamification in the gamification app to learn the language in the show on gamification of life or death.
Seriously though, this is a great partnership coup.
techcrunch.com/2024/12/10/d...
It’s not everyday that one of the most anticipated books of the season lands on your doorstep…and it is written by a friend!
I am so excited to read this new book by my friend @firstadopter.bsky.social
I heard enough tidbits during his research and writing to know it’s going to be enlightening.
Womp womp. Guess it’s time for lunch anyway…
Nothing says I care like scrawling your name on the unopened Amazon box!
Is this where we are now? Just hand over an Amazon box as a gift?
Someone at UPS is making sure they don’t overpromise this holiday season.
Friendsgiving never disappoints. I was just handed this business card by a friend of a friend.
Getting to know you: Quote and share your answer.
What are 5 specific things you could get up and speak for 30 minutes about right now?
Mine:
1. Building momentum with Brand Experience
2. Golden Rule of Messaging
3. Disaster Preparedness & Recovery
4. Mardi Gras
5. Road Tripping with Kids
Direct flights from NOLA seem to be banished there - usually at the very end of the terminal. Just landed there last night. It is quite a hike out of there.
Watching an interesting talk by Andrew Ng on Agentic Reasoning at Snowflake’s BUILD event. (Thanks to @mog.bsky.social for sharing the resource).
I particularly liked this slide.
Is everyone’s ChatGPT “draw me based on what you know about me” coming back as a man?
ChatGPT drew me as a man, but I also realized all the examples I have seen so far have been men.
Escaped the world spending a few hours in music, light and art tonight at Luna Fete.
Stopped at a Costco down south on the way to the beach in MA. They had a giant box of sparklers for $9. It was the best impulse purchase ever. I had a great time distributing them to the crowd at the beach bonfire tonight before the fireworks.
Word of the day: Glimmers
Look for your glimmers people. I can think of at least 20 I had today. Reading this makes me want to look for more everyday. I love the word choice too.
www.refinery29.com/en-au/how-glimmers-work-...
Big ice spheres are cheap. Buy a silicone ice tray. For the pellet ice, it’s not only the price I think about, it’s also the space. So many appliances sitting in a kitchen…
I keep adding to cart and not buying…