27% of US Google searches in 2025 ended without a single click to an external site.
That stat alone should reshape how you think about informational content.
@aimeejurenka.com The fix is to lean into brand-specific context in your content.
Worth the read: sitebulb.com/resources/guid...
#seo
Unacceptable
Just published: Topic Authority Was for Google. Topic Entities Are for AI.
SEO used to be about ranking — now it’s about recognition.
I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems.
5-step super simple framework 👇
www.linkedin.com/feed/update/...
Don’t Panic. SEO isn’t dead.
We surveyed 58 hiring managers + 222 SEO pros.
Jobs exist. Skills are shifting.
The real problem? A signaling gap.
AI isn’t extinction — it’s evolution.
Full read: www.linkedin.com/pulse/mostly...
The spirits are telling me: the “user” may soon be an agent.
Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people.
Read more →http://bit.ly/45yCbrh
🛠💡 14 Tools, 48 Points 💡🛠
I just put 14 AI brand visibility tools through my review process 📊🔍
Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯
It goes deep, not wide 🌊… and that’s a good thing
Pick the tool(s) that’s perfect for your job 🛠
➡️ bit.ly/4lidP9x
Oops 😬
✨ SEO, AI, and a magical gnome walk into a forest…
While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed.
🌐 bit.ly/45Etcod
📸 Also yes, I am now officially a gnome.
The SEO Community
The SEO Community
The SEO Community
Just out here in the garden, cultivating keywords and chaos in style.
Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.
dressed up with a birthday bowtie 😍 happy birthday Boo!
the cake was for your doggo!!! 🥹🐕💖
Ha! 🤭
If you think SEOs ruined the internet just wait until you see what "GEOs" are going to do to it
Buzzword Betty is my series on breaking down AI search lingo in human language & Vol. 3 is live.
This one’s all about:
→ How LLMs split your query into micro-questions
→ How it changes what content gets retrieved
→ How to build skyscraper content for AI search
→ www.linkedin.com/pulse/buzzwo...
If your job doesn’t feel like “just SEO” anymore, it’s probably not.
Buzzword Betty Vol. 2 is up
🛠️ Content Engineer
🎯 Relevance Engineer
👁️ AI Visibility Engineer
🧠 Prompt Strategist
Read: www.linkedin.com/pulse/buzzwo...
#SEO #AIsearch #BuzzwordBetty
AI search is in its buzzword era - and same.
Some terms aren’t new, but they’re everywhere.
So, I started Buzzword Betty - a blog series that breaks them down in plain English.
Vol. 1 covers:
– Vector Embeddings
– Cosine Similarity
– Semantic Similarity
www.linkedin.com/pulse/buzzwo...
🤔
OK, I ran 3 tests to see how AI Mode was being tracked in GSC. I tested AI Mode via incognito mode. The impressions and clicks did not show up at all, so I'm not sure AI Mode is being tracked yet. I'll run some more tests, but all three returned nothing. Back to the drawing board. :)
#google #seo
SEO dies often more than a figure skater in the 1990s
I can't freakin' wait!
Made a glossary of the acronyms & terms I'm seeing as I expand my brain space for AI search, & I figured I'd share it in case anyone wants to contribute.
"SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this.
docs.google.com/document/d/1...
Both sounds good to me. I would love to hear your take on it. (I just order the book for myself) Hit me up in the DMs
No, what's that?
That is a perfect answer. 😁
I couldn't agree more that we (humans) function the same as AI. With that do you ever wonder if Battlestar Galactica is a true historical story, or am I the only sci-fi nerd with a crazy active imagination?
I ditched “SEO.”
Not because it’s wrong but because it’s too damn small for what I’m actually doing.
tinyurl.com/yc3cekvx
The fact that you changed your username is 🤌
Search is the user now.
Google is using LLMs (trained on how we think, ask, and explore) like MAGIT & eDeepRank to influence rankings in real-time.
This isn’t AI sprinkled on top; it’s the foundation.
www.linkedin.com/pulse/inside...
Google’s asking questions. Is your brand ghosting?
In the Age of AI, search isn’t about stuffing keywords.
It’s about showing up with real answers.
I wrote about how Brand = SEO now, and why clarity wins:
www.linkedin.com/pulse/age-ai...
