Anna Bravington explains that ethical AI-assisted content requires human oversight to catch bias and nuance, ensuring what you publish is something you're genuinely proud to put out into the world.
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A promo image for a live episode of the Majestic SEO podcast on how SEO and PPC can work together with images of the guest speakers Serge Nguele, Barbara Pezzi, Tiago Goncalves, Georgia Bloomberg and Ryan Glass.
Joining David Bain on Wednesday, 15th April will be Serge Nguele, Barbara Pezzi, Tiago Goncalves, Georgia Bloomberg, and Ryan Glass, who will share how SEO and Paid Search can work more effectively together.
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A photo of Araminta Robertson with the quote "Data like Google Search Console and People Also Ask is useful, but there's nothing like just talking to people, because you can ask questions. To me, it's all about asking the questions – What are the triggers? What are the pain points? – and having someone respond to that."
Araminta Robertson believes that talking directly to people remains invaluable for content research, as it uncovers the real triggers and pain points that data tools alone can't reveal.
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Araminta Robertson explains that non-branded bottom-of-funnel content is for someone who doesn't know that your product exists and is actively looking for a solution to their problem.
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A photo of Rosemary Osuoha with the quote "You can train AI on what your brand represents with a custom GPT by giving it your brand tone, your brand voice, etc., and repeating the process over and over again. However, over time, AI forgets and if you keep using it, over time, it manipulates figures and it manipulates facts."
Rosemary Osuoha warns that although custom GPTs can be trained on your brand voice, AI gradually loses accuracy over time, drifting from your guidelines and distorting facts with repeated use.
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Rosemary Osuoha recommends searching for recent research on your topic, using AI to simplify complex findings, and then combining them with tools to generate blog ideas that address reader pain points across their journey.
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A photo of Brandon Leibowitz with the quote "Don't just create a page for your service or your product, create pages that support that content and support that main page. The more content that you put out on your website that supports that one keyword, the more relevant you become to that search, the more authority you have."
Brandon Leibowitz recommends supporting your main service or product page with additional related content because the more you cover a topic, the more authority and relevance you build for that keyword.
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Brandon Leibowitz recommends starting your SEO content research with Google's People Also Ask and autocomplete features, as these highlight high-volume, relevant phrases that boost visibility across search, AI, and voice platforms.
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A photo of Ahmed Bhula with the quote "Traditionally, only the largest agencies would have the team and resources to do such a massive strategy for clients. Now, with the power of AI and these automation tools, even smaller agencies and freelance specialists can do massive AI campaigns for massive brands."
Ahmed Bhula (@ahmedbhula.bsky.social) explains that AI and automation tools now enable smaller agencies and freelancers to deliver large-scale campaigns that were once only possible for the biggest agencies.
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Ahmed Bhula (@ahmedbhula.bsky.social) explains that AI saves hours per project by freeing up time for higher-value work like storytelling and strategy, but always needs human refinement.
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A photo of Valentina Stragliotto with the quote "The user journey is now being shared with different platforms. Many users now start their research on social media, for instance, and then move to a search engine, or they start with AI models and move to a search engine when they are more sure about what they want to buy."
Valentina Stragliotto shares that users increasingly begin their journey on social media or AI models before turning to search engines, meaning the path to purchase is now spread across multiple platforms.
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Valentina Stragliotto believes that SEOs must now collaborate on social media strategy, as social content increasingly ranks in search engines and can drive cross-channel traffic to your site.
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A photo of Isa Lavahun with the quote "Put experts at the front and centre of your content and your campaigns. Make them famous. Feature their faces, their stories, and their lived experiences. People and search engines want credible voices and that’s exactly what your experts represent."
Isa Lavahun encourages you to put experts at the front and centre of your content and your campaigns because people and search engines want credible voices, and that’s exactly what your experts represent.
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Isa Lavahun encourages you to build authority through real, expert-led content because credible, experience-based voices are your true competitive edge in an AI-driven world.
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A photo of Greg Gifford with the quote "People tend to forget that, as marketers, we're here to help our clients, or our own company, solve the problems that customers have. A lot of people have lost track of that and are churning out content for the sake of content, and creating content just for Google or AI."
Greg Gifford (@greggifford.bsky.social) explains that people have lost track of the fact that, as marketers, we're here to solve customers' problems, not churn out content for the sake of content, or create content just for Google or AI.
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Greg Gifford (@greggifford.bsky.social) encourages you to win with authentic human insight and real experiences that machines can’t replicate, instead of recycling generic information.
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A photo of Nick Musica with the quote "For folks new to the game (and there seems to be a lot of them, given the chatter on LinkedIn about what actually is SEO and what drives visibility), these three elements of SEO (technical, on-page, and off-page) are very important for everyone to remember or to learn."
New to SEO? Nick Musica explains that the three core elements - technical, on-page, and off-page - are essential to learn and remain the foundation of search visibility.
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Nick Musica believes that PR has always mattered, but now its value is amplified by citations and links that drive GEO, echoing the long-standing importance of off-page SEO signals.
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A photo of Irina Papuc with the quote "You, the SEO marketer, are not the hero. It is your customer who is the hero, and you are here to make life a little bit easier for them. Go back to the absolute bare essentials and figure out what pain points you are trying to solve by being genuinely helpful."
Irina Papuc explains that your customer is the 'hero' and it's your job to make life a little bit easier for them by going back to the absolute bare essentials and figuring out what pain points you are trying to solve by being genuinely helpful.
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Irina Papuc explains that you should enrich your blog content with visuals such as diagrams, infographics, and videos, as both AI and humans respond better to diverse, meaningful formats.
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A photo of Katherine Nwanorue with the quote "For as long as I can remember, SEOs and marketers have always prioritised repurposing content across several mediums: you create a blog post, and then you transform that into video, and into infographics as well. That is multimodal content."
Katherine Nwanorue believes that SEOs and marketers have always prioritised multimodal content by repurposing it across several mediums, starting with a blog post and then turning it into videos and infographics.
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Katherine Nwanorue explains that for multimodal AI search, it's important to make images machine-readable and structure key content visually, focusing efforts on high-value pages that already trigger AI features.
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A photo of Desmond Boatend with the quote "Use visual commerce, which means using contextual images for e-commerce. Also, for any business that works with products, instead of using plain product photos, use contextual photos with different settings based on AI."
Desmond Boateng advises that, for any business that works with products, instead of using plain product photos, they should use contextual photos with different settings based on AI.
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Desmond Boateng advocates for auditing your visuals, testing AI-generated image variations on key pages, and, if performance improves, automating creation and publishing through connected workflows.
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A selfie of Steve standing in front of a Majestic stand at the Rotterdam SEO meetup. A Feyenoord top hangs on the stand.
Having fun setting up the @majestic.com stand for the Rotterdam @seobrein.bsky.social meetup. Looking forward to meeting folks at Football stadium de Kuip this afternoon!
A photo of Myriam Jessier with the quote "My tip is to make sure that your brand and your products are machine-readable, because we're dealing with multimodal search now. That means I can take out my phone, take a picture of your product and say, ‘Is this vegan?’ - and I will get the answer right away."
Myriam Jessier (@myriam.dopamine.builders) encourages SEOs to ensure their brand and products are machine-readable, as we're increasingly dealing with multimodal search.
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Myriam Jessier (@myriam.dopamine.builders) believes that SEO is changing in many ways, which means that in 2026, the goal is to ensure that your brand and products are machine-readable, because we're dealing with multimodal search now.
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A photo of Kirsty McLellan with the quote "A user needs a page that they land on that is digestible. It's easy to find the right information. There's a clear next step. When we're trying to design for AI and humans, it's finding that balance. We have to answer the right questions, not all of the questions."
Kirsty McLellan recommends designing pages that are clear, digestible, and action-oriented to help balance human needs and AI by answering the right questions, not every possible one.
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Kirsty McLellan explains that tools like Contentsquare provide behavioural insights beyond GA, revealing how users interact with, navigate, and exit pages, so you can refine content and improve performance.
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A photo of Tory Gray with a quote "Focus on building a brand that lasts, and don’t lose what you have today in reaching for what you want tomorrow. Focus on community-building tactics that are going to help you grow in LLM platforms and in SEO. Build your brand in a way that is meaningful."
Tory Gray (@tory.thegray.co) encourages SEOs to prioritise building a meaningful, lasting brand by investing in community tactics that support both SEO and growth across LLM platforms.
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