What Would You Do If You Actually Loved Podcasting? - Sounds Profitable The WHO and WHY of podcasting are important, but you have to get them in the correct order.

If you've ever struggled to keep a podcast fresh, I wrote this for you.
soundsprofitable.com/article/what...

serious bond villain vibes

The Gap In Podcasting That Should Concern Us - Sounds Profitable What dangers lie in a medium that rebuffs potential creators before they start?

Extremely proud of the latest research study we just released, The Creators. For one thing, it led to this article, and to me, this is an existential issue for podcasting, because it wasn't great to begin with, and video is making it *worse*.
soundsprofitable.com/article/the-...

Can't argue with sanity

microphone, pop filter, and interface Never Used Podcast Equipment

did it in four words hemmingway

Just read this! One bit of "color" to this is that radio stations haven't really done research like this in years and years - most of the big companies slashed their research (especially music research) to the bone. Not doing research has really harmed commercial broadcast, especially music radio.

The Creators 2025 - Sounds Profitable On Wednesday, December 10th at 2PM EST, join Sounds Profitable’s Tom Webster as he walks through the complete findings of The Creators 2025 Report and what they mean for platforms, publishers, adverti...

Tomorrow! Join me for our last research presentation of the year: The Creators 2025. Learn who is creating, who has stopped, and where the barriers to creating may lie. Ring in the holidays with KNOWLEDGE

soundsprofitable.com/research/the...

Forget Podfade – Let’s Talk About Creator Fade - Sounds Profitable Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.

Forget "Podfade." Let's talk about creator fade. That's the topic of this week's newsletter, and next week's new research study, The Creators 2025.

soundsprofitable.com/article/forg...

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads - Sounds Profitable A look at what happens when the creators themselves are the brand.

Mostly I am just proud of the headline, but today's article also presents an interesting twist on podcast advertising - when the podcaster and the brand are one:
soundsprofitable.com/article/claw...

Why We’re Bringing Podcast Movement to SXSW (And Making It Free) - Sounds Profitable Podcast Movement Evolutions is going to Austin next year. Let's talk about how, why, and how much extra cost it'll be (spoiler: none).

Next year, we are bringing Podcast Movement Evolutions to SXSW—for free. Yes, free. My partner, Bryan, has the deets here: soundsprofitable.com/article/podc...

A Blindingly Obvious Opportunity for Podcast Revenue Growth - Sounds Profitable Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped.

A blindingly obvious headline to click on!

soundsprofitable.com/article/a-bl...

We have two full days of dedicated podcast programming at Advertising Week in New York starting Monday! Bring friends, bring brands, bring nachos (long day for me) and check out our entire schedule here!

newyork2025.advertisingweek.com/aw/schedule/...

The Audience is Listening by Tom Webster Unlock podcasting success with Tom Webster's book, 'The Audience Is Listening'—your blueprint for building a big, engaged audience.

My little book on podcasting, The Audience Is Listening, has been out for a year now, and I am so pleased with how people have responded to it. May I ask, if you found value, would leave a review on the platform of your choice? Every review matters. Thank you kindly.
audienceislisteningbook.com

Remembering Todd Cochrane - Sounds Profitable Let's take a moment to reflect.

Remembering a great podcaster and human.

soundsprofitable.com/article/reme...

Props to the music director for Alien Earth for ending episode one with a full playout of "The Mob Rules" from Dio-era Sabbath. Right on the fuckin' nose.

My favorite thing about Wordle is seeing how the Wordle Bot cheats every day.

Me: Fails after six tries.

Wordle Bot:

1. CRANE
2. ANTIDISESTABLISHMENTARIANISM ✅

Last week I got to attend a lecture from someone I admire a great deal: Mac King, the longest-running 1-person show in Vegas history (20 years and counting) and the greatest comedy magician to have ever done it. I learned the secret to keeping your show fresh

soundsprofitable.com/article/what...

Wow - they are LOCKED IN.

We asked, you answered: WBUR readers’ favorite birthday cakes around Boston In honor of WBUR's 75th anniversary, we’ve wrangled together some reader responses about their favorite desserts in Greater Boston into one mouthwatering roundup.

Here's an article about how public radio supporters only live in wealthy suburbs

www.wbur.org/news/2025/05...

Hello - statistician here. Can we do away with "Win Probability" and election needles and anything else that attempts to predict the results of unique events? kthxbye

Dick’s Sporting Goods Agrees to Buy Foot Locker for $2.4 Billion Dick’s Sporting Goods Inc. reached a $2.4 billion deal to acquire Foot Locker Inc., combining two retailers troubled by President Donald Trump’s tariff wars.

Please become Dick Locker
Follow me for more branding wisdom
www.bloomberg.com/news/article...

The Great Podcast Divide: Understanding Fans vs. Anti-Fans - Sounds Profitable A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.

ICYMI: Last week's Sounds Profitable newsletter wasn't your average weekly missive - it was a robust exploration of podcastings "Fans", "Anti-fans," and of course, the "meh middle." Brand new, unreleased data and some clear marching orders for the medium.
soundsprofitable.com/article/the-...

As the original owner has relinquished the name to become Leo IV, I am formally announcing that from this moment on I shall be taking the name "Robert Prevost II"

Yes, hear how I would pull a long con. Thanks for an amazing interview, @dannybrown.me !

You are off to a great start. Chuck's writing is vigorous and addicting.

It's a *great* week when there is a brand new @chuckwendig.bsky.social book sitting on my Kindle. Plowed through a quarter of it last night. Swearing off the woods, stairs, and other people for a while.

Podcasts Help America Heal from the Vietnam War, Fifty Years Later The fall of Saigon happened April 30, 1975. A half-century later, podcasts chronicle the war for future generations, and keep alive the memory of those who died.

For the 50th anniversary of the fall of Saigon... open.substack.com/pub/johnword...

The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting - Sounds Profitable Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?

This week in the Sounds Profitable newsletter, I dig into Smart TV podcast consumption - and I gotta say, two things really surprised me. And I don't often get surprised, because I never eat with my back to the door and I sleep in a panic room.

soundsprofitable.com/article/the-...

Goose - Give It Time (Official Video) YouTube video by GooseBandVEVO

The tempo change in this is just <chef's kiss>. Give it time, indeed.

youtu.be/DF2QKZ823HY?...

Man, is Radio Paradise's Rock Mix killing it this morning.