WTF is a SEO sparring partner and why would you need one ??? grumpy-old-seo.com/what-is-a-se...

Google Notebooks vs Obsidian: Not the Same Job Google’s new Notebooks are useful for source-based research, but Obsidian still wins for long-term thinking and knowledge building.

Google’s new Notebooks are a real improvement.

They are still not replacing Obsidian.

Google’s notebooks are built for projects and source synthesis.
Obsidian is still better for accumulated thinking over time.

Full piece:
grumpy-old-seo.com/google-noteb...

AI search has an attribution problem.

Your content can shape the answer while someone else gets the commercial value. That is the issue Andrea Volpini’s GPT-5.4 piece brings into focus.

I wrote a short response on why this matters for SEO and businesses: grumpy-old-seo.com/ai-search-be...

Agentic Shopping is further away than thought, Open AI scales back ambitions: open.substack.com/pub/ruediger...

Based on Metehan Yeşilyurt’s brilliant research, I translated Google Discover’s “plumbing” into plain English for SEOs & publishers. Discover isn’t magic — it’s a pipeline.

Read: grumpy-old-seo.com/discover-pip...

Bing AI Performance Data Analyser Tool YouTube video by Grumpy Old SEO

Bing Webmaster Tools are now providing AI Performance data - but what to do with it?
I have built a little tool data gives you actionable insights: www.youtube.com/watch?v=0F55...

“Grounding Pages” are mostly an About/Facts page with better structure. Useful discipline, sure. But it won’t “stop hallucinations” unless the wider web agrees with you. Fix your About page first. Build a separate facts page only if governance is the real problem.
grumpy-old-seo.com/grounding-pa...

EU “Digital Omnibus” isn’t an SEO law.

It’s a measurement story: GA4 gets murkier; GSC stays the anchor.

Paid: less signal, tougher attribution.

Response: clean consent + clear conversions, less attribution theatre.
grumpy-old-seo.com/eu-digital-o...

AI can generate schema in seconds. That doesn’t mean you’re “done”. The value is clean entities, stable IDs, and markup that matches reality. grumpy-old-seo.com/schema-ai-se...
#SEO #Schema

The New Messy Middle and the Future of SEO The messy middle didn’t vanish. It fragmented. What SEOs, agencies, and CMOs need to understand about search beyond Google.

The messy middle hasn’t gone away — it’s been rebuilt.

Exploration and evaluation now happen across social platforms, AI tools, and inside Google’s AI Overviews. SEO still matters, but optimisation ≠ influence anymore.

Read the full article: grumpy-old-seo.com/messy-middle...

SEO’s been URL-first for 20+ years: crawl → index → rank pages.
Google ranks URLs. LLMs recognise entities.
You won’t “rank in ChatGPT” — you’ll be understood (or ignored).
Entity clarity + consistent facts + credible mentions.
grumpy-old-seo.com/google-searc...

N-grams for SEO: Intent, Coverage and AI Visibility N-grams expose how people actually search. Use them to cover intent, structure sections, and make pages easier for search and AI to use.

N-grams aren’t “new keywords”. They’re how you spot real query patterns (cost, vs, how-to, near me) and turn them into better content structure. Bonus: clearer, more extractable answers for AI-style search. Read the full article: grumpy-old-seo.com/n-grams-the-...

Expanding into Germany isn’t a translation problem.
It’s a trust problem.

German SEO rewards precision, clarity, and credibility — and punishes English-first assumptions.
If you’re a UK SME eyeing Germany, this matters more than rankings.
grumpy-old-seo.com/a-quick-guid...

Grumpy Old SEO News 1 YouTube video by Grumpy Old SEO

Grumpy Old SEO News: youtu.be/XR-KPsZbB8Q?...

A LMM Visibility Audit should be more than just data: grumpy-old-seo.com/llm-visibili...

Understanding the difference between Google search and LLM search is important: grumpy-old-seo.com/google-searc...

Google AI Mode now live in the UK. What does this mean for businesses: grumpy-old-seo.com/google-ai-mo...

What to focus on the the era of AI search and less clicks (spoiler it is not traffic) grumpy-old-seo.com/what-to-focu...

Understanding Twiddler and Google Re-ranking: grumpy-old-seo.com/twiddlers-ho...

Hackers Exploit Google Tag Manager to Deploy Credit Card Skimmers on Magento Stores Hackers exploit Google Tag Manager to inject credit card skimmers into Magento sites, stealing payment data.

thehackernews.com/2025/02/hack...

AI Search Optimization What you should know - Grumpy Old SEO Ai Search optimization or GEO is the latest buzzword and SEO is declared dead (yet another time). But what is behind the buzzword and how is the optimization for AI search different from SEO? Let’s ha...

AI Search or SEO? is this really the question? Little dive into what the rise of AI search means for website owners: grumpy-old-seo.com/ai-search-op...

Little SEO helper: a quick sitemap analyzer.

This little tool is no fancy AI but a simple python code in colab. But I think it is helpful for some basic tasks.

Just put in the link of a URL you want to inspect and get a quick result.

colab.research.google.com/drive/1p4lPQ...

Optmising your merchant center for organic shopping is a very effective thing to do - we did it for a US client, here are the results:

Introduction to Operator & Agents YouTube video by OpenAI

Operator OpenAI Agent is now live in the US (Pro Version needed) this will be intersting for SEOs for more then one reason first to see what it does and how it realla produces results second this puts pressure on Google to catch up (IMHO).
Here is the introduction www.youtube.com/watch?v=CSE7...

Google vs. SEO tools: Why your SEO data might be missing Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.

Seems now Google is not only changing the rules for all us poor SEOs, but also for the tools we use. What fun this will be when we can't even trust the data from tools we pay for anymore?
searchengineland.com/google-disru...

@markwilliamscook.com how do you now the way me brain works ? :-)

Look after your evergreen content. Optmizing just a third of this clients everygreen content we have seen amazing results.
Client was happy but stopped the project.
After 6 month of stagnation they decided now to go for the rest of the pages - Excited to see more growth for the client.

Which LLM to use? After being a big fan and user of ChatGPT I started in December playing around with Google AI Studio (it is free - at least for me) and I am rather pleasantly suprised especially when it comes to creating JSON-LD snippets for strucutured data.
aistudio.google.com

The RIse of GIO and how to optmise for AI Agents like Gemnini and ChatGPT: grumpy-old-seo.com/the-rise-of-...

Google Colab

Here is the Link: colab.research.google.com/drive/1Q9Slh...