A huge thank you to all of my followers! I love reading what you're up to and what you're building.

#FridayGratitude (just made that up)

I audited a B2B SaaS campaign burning $15K/month.

Problem?
They were targeting "everyone"

Fix:
1. Created 4 distinct buyer personas
2. Crafted micro-targeted messaging

Result:
Reduced ad spend by 40%
Increased conversions by 67%

Specificity prints money!
#PaidAdvertising #DataDrivenMarketing

Today I rescued a new client's ad budget with this one weird trick:

Actually reviewing their audience targeting.

Their ads were being shown to "small business owners" who turned out to be...

*drumroll*

...kids listing "CEO of my life" in their profiles.

🤦‍♀️

Quick security tip for small business owners who hate tech jargon:

Think your business is "too small" to need 2FA?

My smallest client ($50K/yr revenue) just avoided a $15K fraud attempt because of it.

That's like... 3K cups of coffee they didn't lose ☕

Food for thought.

I asked #ChatGPT the following: What are your top 3 tips for a ____ walking through downtown Berlin on a Thursday at 2am?

Here's what it recommended for a guy vs a woman.

Meanwhile #Gemini identified this as a potentially biased query and pretended it didn't hear me.

#AI

This year's Black Friday is a bit too overwhelming. Laying a bit low these few days and doing a lot of unsubscribing from mailing lists...

Ohhh it actually is! Haven't thought about it from that angle 😈

I hear those fake screenshots are pretty common though. I refuse to participate in this trend.

Happy Thanksgiving, friends! 🦃❤️

Survive the Holiday Season: A High-Impact Guide for High Performers Struggling with holiday stress? Discover practical tips for juggling work, family, social events, and year-end chaos. Stay calm, prioritise what matters, and enter January with your sanity intact.

Excellent guide by my awesome business friend @coachcanham.bsky.social victoriacanham.com/survive-the-...

I get asked at least 1x/ week if I can generate fake Stripe and PayPal screenshots. I'm really over this public sharing of MMR, revenues, etc.

Agree. Also, a lot of folks who DO share their $$ on social media are heavily inflating them. So yeah 🤷🏻‍♀️

Balancing raising kids with being a founder is challenging.

I’ve learned:

🗓 be purposeful about what you will NOT miss

👧 talk to your kids about entrepreneurship

🙌 be mission-driven about your WHY

💝 make time for yourself too!

Great, relatable tips. Thank you for sharing!

I'm more of a marketing in public and geeking out in public type of person, but I LOVE seeing everyone's #buildinginpublic posts. Keep the creativity flowing!!

Great attitude!

I'm happy I'm not seeing posts about how to "make 6 figures in 6 days teaching people how to teach people how to teach other people how to start a business" 😂

I know, it's so wild right?! 😂 I'm so glad these people aren't here on Bluesky (or at least I haven't seen them yet)

My high tech 91 yr old grandma saw me zoom in on a diagram and said that only my Dad's generation does this 😂

They're both wrong!

What are your top tips on how to get better at ignoring negativity?

I really love this verification process!

Nervous about a meeting with my mentor to review the copy of my sales page. Logically this makes no sense. I confidently review clients' sales pages all the time. But when it gets to my own stuff... Uhhhh whyyyy

A lot of you are struggling with growing your service business where you are doing the “work” of you’re cutting ✂️ hair, doing landscaping, consulting, any manual labor, things that you get paid for by the hour, watch this little silly story and jokes to get the “gist” of how you should think about…

Why do you think they're all so same-y? Are people using the same AI tool to generate them?

Better than the coaches who start a business to teach people how to teach people to teach other people how to start a business 😂

Before you get excited about that 260% conversion rate increase, check if your pixels and tracking codes are actually working 📊
#DataDriven #DigitalMarketing #MarketingSuccess #WomenInSTEM

Mix of both

Full time mom during the day. Freelancing / geeking out in the evenings and on weekends :)

I also really like the URL verification system!

Remember this before you waste your budget:

✅ Clicks = vanity metric
✅ Conversions = money metric
✅ Sushi = brain fuel for fixing this mess

#DataDriven #DigitalMarketing #MarketingSuccess #WomenInSTEM