How do you reach your audience amidst an onslaught of distractions?
Deirdre Cross shares her experience in leadership roles at mass market-focused companies: what works and what doesn't for breaking through the noise, and where we go from here.
🎧 Listen here - www.podbean.com/ew/pb-sd5si-...
At what point in your career do you stop learning? 🤔
Trick question! @mmmmmmmercury.bsky.social joins us to talk about the power of continued learning from a unique designer-forward perspective, with parallel benefits across several roles 🎓️
🎧 Listen here - www.podbean.com/ew/pb-be5b6-...
A job in the tabletop games industry is a dream come true 🎉
💡We're joined by @itsrossthompson.bsky.social, Director of Marketing at @atomicmassgames.bsky.social to shed light on the job search journey and best practices in tabletop.
🎧 Listen here - www.podbean.com/ew/pb-fdksv-...
Sidelines can be an awesome addition to your catalog 🤩 or take away from your core focus 😮💨
They're tough to get right, so we connected with Andrew Loremen, CEO of @manyworldstavern.bsky.social, whose merch consistently catches our eyes 🙌
Listen here!
www.podbean.com/ew/pb-vpdh6-...
Time for a 💿 Bonus Round 💿
There are always events on the calendar! But what makes a person decide to attend one?
@symphonyhorror.bsky.social shares expert advice on building trust and finding your target audience while hosting events.
www.podbean.com/ew/pb-wawcj-...
Gaming can be an escape for players. Does that mean certain themes are off limits? 🤔
Tory Brown (@downtowntbrown.bsky.social) of Votes for Women (@fortcircle.bsky.social) doesn't think so. She balances harsh realities with inspiring messages 💪
Listen here!
www.podbean.com/ew/pb-tfxsv-...
Maybe you've heard of Flip 7. Or maybe you've seen it on your table because your friends keep asking to play it! 🃏
David Blanchard of @theop.games joins us to share the story and strategy behind our new favorite card game.
Check out this episode!
www.podbean.com/ew/pb-e3cm9-...
Time for a 💿 Bonus Round 💿
Planning an event to promote an upcoming release or fan favorite title? 🎪
Hear from Ben Green, who's no stranger to event planning and maximizing the effort involved, whether that's with local game stores or a worldwide jamboree 🎉
www.podbean.com/ew/pb-ejrz4-...
Good graphic design can make or break a game experience. Whether it's complementing the theme to driving UX, graphic design is an unsung hero 🎲
@mpco.bsky.social joins Unboxed to share his design philosophies and experiences 🃏
unboxedboardgamepodcast.podbean.com/e/s2e7-great...
Time for a 💿 Bonus Round 💿
How can cosplayers make a difference in your #tabletop marketing?
@geeksagogo.bsky.social shares how to get the most out of hiring talent for your in-person and online activations 💪
unboxedboardgamepodcast.podbean.com/e/bonus-roun...
Spoiler alert: mutual respect goes a long way in your partnerships!! 🤯
Every good marketing campaign that loops in external teammates is made better when everyone benefits 💖
Thanks @danistandring.bsky.social for showing us how it’s done! 🙌
Partnering with content creators is a core part of tabletop marketing. How do we get the most out of these strategies? 🤔
@danistandring.bsky.social joins us to talk about a vital part of these relationships - collaboration 🤝
Check out S2E6!
unboxedboardgamepodcast.podbean.com/e/s2e6-conte...
Board games are a tactile product and photography (or any images really) help us to imagine what that physical experience will be like. To ignore this is to ignore a fundamental reason of why we play board games at all.
Ross would appreciate us capturing some recording in the moment while we worked on the outro to his episode!
So here's us being our usual silly selves. You can hear what @moregamesplease.bsky.social has to say about product photography here:
unboxedboardgamepodcast.podbean.com/e/bonus-roun...
An absolute honour to be invited to wax philosophical on Unboxed, a wonderful board game industry podcast.
Time for a 💿 Bonus Round 💿
How is a photo more than a static image in time?
@moregamesplease.bsky.social dives into #boardgame photography philosophy, sharing how he expresses important details and feelings to viewers.
unboxedboardgamepodcast.podbean.com/e/bonus-roun...
Wow when you write it down like that, we accomplished a ton at GAMA from networking to growing new skills and sharing some established ones with others! Read about it here ⬇️
ko-fi.com/post/Unboxed...
Amazing!! It looks adorable. Congrats on your new skill!
What can we say except THANK YOU?
We returned home from #GAMAExpo with our cups overflowing with gratitude for everyone who:
🐑 joined our seminars
☕ chatted during the Women in Toys networking event
💬 shared what new ideas they were inspired to try
We are so excited to keep creating for you 💖
Thanks for an incredible FUN GAMA Expo! I loved sharing ☕️ coffee and 🗣️ conversations and 💡 ideas with folks.
And special thanks to my Unboxed partner in crime @dannibelow.bsky.social for making it easy to love the work we do.
What can we say except THANK YOU?
We returned home from #GAMAExpo with our cups overflowing with gratitude for everyone who:
🐑 joined our seminars
☕ chatted during the Women in Toys networking event
💬 shared what new ideas they were inspired to try
We are so excited to keep creating for you 💖
Yes! Getting that tension right at first is tough. Cannot wait to see the big reveal :)
This must be scientifically proven by now: Hobbies clearly make us better at our jobs ✨
We share (with lots of laughs) some of our personal experiences with hobbies (mainly Woobles) and reflect on how those joys impact our work 🧶
Catch the Season 2, Episode 5 here:
https://buff.ly/41aG81A
You got it!
Time for a 💿 Bonus Round 💿
When marketing is in your DNA, you can't help but inject it into every creative project 🧬
Zac Dixon from IV Studio shares how thinking about marketing and community building from a product's inception has helped them land hit after hit on crowdfunding and your tables.
Thank you for listening!!
Guess who's on episode editing duty today?? 🎧
Stay tuned on Thursday morning for the next Bonus Round drop! We've got a special guest from IV Studio coming in hot! 🔥
Unboxed board game industry discussion podcast stickers - logo sticker and Woolening sticker (a reference to a fake product in several episodes)
We finally made stickers! Yes, that is a Woolening sticker you see there…a joke we’ve kept alive 3 years running now (who can tell us what episode we first mentioned it??)
….really, we can’t remember 👀
If you’re heading to GAMA Expo, come find Danni and Jen and ask us for one of these puppies!
dannibelow.bsky.social and I are heading back to @gamaofficial.bsky.social Expo at the end of February and we've got a couple of great new presentations on deck! Who wants to join whatever cult we make up this time??