Since click data can't tell us what people do inside a walled garden, how do you know what they DO? That's what I've focused on for a year now.
Build user panels. Get their approval for desktop recording. It's not about what they SAY they do. It's real tasks, real activity.
Happy Easter! Thanks to all the Antichrists who voted him back in.
Meta is shutting down its VR metaverse on June 15th.
1980s family. When I was too cool for school, my sister’s hair was too big for anything less than a station wagon, and my cousins were too preppy to drive south of Connecticut.
National Treasure (In Pearls)
As someone who's lived in Vietnam for much of the last ten years, I know well what a surveillance state looks like. I know authoritarianism. I know the particular flavor of performance that happens when powerful people decide it's better to flatter a strongman than stand on principle.
Gifting because if you didn't find the Halloween or Friday The 13th sequels frightening, this ought to do it for you. www.nytimes.com/2026/02/26/b...
Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI. via @martinibuster.bsky.social
#seonews #Google
Think you know how people behave in AI Mode? Think again.
Our team hand-annotated hundreds of user behaviors inside Google AI Mode.
Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!
My team just completed unicorn-level research: the first independent usability study of Google’s AI Overviews (AIO).
🔎 70 users, 400 live AIO encounters
Thanks to the leadership from @kevin-indig.bsky.social ! Read it on Growth Memo. Link 👇
#SEO #AIO #UX
From my user behavior studies, over 80 participants, done for
@kevin-indig.bsky.social
and Propellic.
Webmasters: Trust Goggle as far as you can throw 'em. Then verify with your own data.
What could go wrong after sending the Goon Squad to the best cities in US?
Feeling happy I left Amerika.
SEMrush was acquired by Adobe for $1.9B.
Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).
#FeelingSlackJawed
3/3
As AI increasingly shapes discovery, attention — not impressions — becomes the signal that matters.
www.propellic.com/research
People use the general map to scan quickly, but they spend 10x more time on the individual profile to actually plan and book. Your GMB card isn't just a listing; it's your conversion engine.
2/3
Please take a look at this comparison from the usability research I oversaw for Propellic Travel.
Broad Map View--> Dwell Time: 1.88 seconds. Specific GMB Card--> Dwell Time: 19.36 seconds. 😲
🧵 1/3
Congratu-fukking-lations to the oil companies from the US that Trump announced will be taking over the drilling for a country with more oil deposits than Saudi Arabia. This will be Trump's greatest grift ever.
Google and Facebook also turned (more) evil and dumb. Does the "correlation does not equal causation" concept apply here?
Almost 2026. This year, I led multiple public-facing AI search usability studies for clients (125+ participants combined).
I’m launching a new research track for AI and search brands looking to elevate their authority next year.
It centers on consumer survey studies.
SEMrush was acquired by Adobe for $1.9B.
Here’s me with the SEMrush USA team back in 2013. As far as I remember, nobody was getting stock options, and no one talked much about what the company structure even was at the time (maybe it was a single-member LLC or a DBA 😆).
#FeelingSlackJawed
Vilain strikes again after irreparably screwing up the US government.
The age of feudalism cometh back.
Think you know how people behave in AI Mode? Think again.
Our team hand-annotated hundreds of user behaviors inside Google AI Mode.
Not just clicks. We examined questions, hesitations, emotions, and decisions. Join the webinar!
