The average person will spend 90,000 hours at work over a lifetime.

It's why I can't understand choosing to either work for a business or start a business you aren't in love with.

Work literally becomes life.

Might as well enjoy it.

You don’t always need to have the best product.

But you must have the best solution.

Here’s an example:

Starbucks doesn’t make the best coffee.

But if you want a fast and easy cup, there’s no one better.

Don’t be ashamed of your hustle.

Nobody will feed you or your family if you go broke.

Your content creates attention.

But your funnel turns that into income.

Too many prioritize first and forget about the second.

Every successful creator I've studied has:

- a strong opinion
- a commitment to their craft
- a simple product value ladder
- a system for creating content

The details are different, but the framework is the same.

That's why it's so important to study others.

I woke up with the realization that I can create my own luck, by helping 9000+ people who have decided to give me a small token of their attention.

Sharing what you know has massive upside and almost no downside.

You don't need a big audience to make money.

My father-in-law is a plumber with no social following, and yet he earns more each month than most people you see here.

His secret?

He’s damn good at it.

Average idea + good marketing + excellent product = a profitable business.

The hours you invest in yourself today are the hours you won't have to sell tomorrow.

You can trade hours for dollars at a factory, or you can trade ideas for dollars on the internet.

Same effort, different leverage.

Everyone wants a massive audience by next Tuesday.

That's why 99% of creators quit within 3 months.

The ones who win aren't the most talented.

They're the most patient.

Build your audience by:

- posting
- networking
- engaging meaningfully

Find the pain points by:

- researching
- getting on calls
- running surveys

Start creating your offer:

- services
- 1:1 coaching
- digital products

Don’t get stuck in audience building.

Every great product, marketing strategy, sales pitch, and self-improvement plan has one thing in common: behavior change.

Whatever you're building, aim for transformation.

Create content for people who need your help, value your expertise and want your solution.

Everyone is not your audience.

Building a personal brand requires you to repel the wrong people just as hard as you attract the right ones.

We all start at zero:

- 0 impressions
- 0 followers
- 0 likes
- 0 $

Nobody skips the starting line.

Just start so the right people can find you.

How to build a top 1% product:

- Talk to your customers
- Talk to your customers
- Talk to your customers

Bluesky growth:

Post every single day.

Make it genuinely valuable.

Keep it relevant to your audience.

Reply to everyone who engages.

Track what actually works.

Cut everything else.

Repeat.

You don’t learn to swim by reading books.

You learn by getting into the water.

Writing online it’s no different.

Your friends and family won't make you rich.

Strangers will.

Every dollar you want is currently sitting in a stranger's bank account.

Go introduce yourself.

If you had 24 hours to make $1000..

You wouldn’t:

- start with a logo
- take a course on it
- make a business plan
- research tax in different states

You'd sell something immediately. Use that energy.

Got a new like? That’s a win.

Got a new follower? That’s a win.

Got a new newsletter sub? That's a win.

No matter the size, it's still a win. Keep showing up.

The size of your income is tied to the size of the problems you solve.

What more money?

Solve bigger problems.

The value of creating content is that you learn about yourself.

Gaining an audience is just a bonus.

I wish more marketers would stop trying to convince everyone that their specific marketing strategy is best for everyone else.

It's not that simple.

The internet is the best business school ever built, and it’s free if you know what to look for.

Most people just have to sort out the execution problem.

My favorite way of learning is to try everything myself.

Sometimes I’ll fail and have to find an expert.

But the habit of self-teaching is critical.

Engaging is hard.

Writing content is hard.

Building an audience is hard.

Creating and selling a product is hard.

If you're still showing up, you're already winning.

How to build a sidehustle alongside your 9-5:

- take whatever thing you do at your work
- talk about that thing every day online
- find people who need that thing
- do that thing for them too

Congrats, you have a side hustle.

The best way to learn about business?

Start one.