I don’t dance.
I boogie.
🪩 🕺🏽 🪩
Posts by David Becerra
Elixir folks, have any of you figured out how to use Codex? I can’t run mix deps.get, and I’m hoping I'm just missing something super easy.
elixirforum.com/t/70961
System first.
Chasing a goal often means over-optimizing one part of the machine. But it’s the system humming in harmony that creates value.
Every time I’ve tried steering things toward a set destination, I’ve ended up somewhere else. So now I just focus on the system and enjoy the ride.
Successful products will always have technical debt. It’s the cost of growth.
Your job isn’t to avoid it. It’s to manage it.
It feels inevitable that as an ecosystem scales, it tends to centralize. Bigger platforms have the mass to draw the masses in like gravity.
Software is becoming more and more of a commodity. Selling your product is not enough. You have to sell a story, an idea, an identity, a lifestyle.
So much of marketing comes down to emotional intelligence. It's hard to get customers when you don't understand people.
I think I figured it out:
Bluesky for builders
Threads for bookworms
X for shitposting/sales/news vomit
Finally finished the most challenging book I’ve ever read: The Brothers Karamazov by Dostoevsky.
It’s dense, slow, overwhelming—like a marathon for the mind. But it was totally worth it.
The ideas are profound: free will, morality, meaning. It’s all here.
What a ride!
Oh nice! I picked up my first Erik Larson book recently. In the Garden of Beasts. Haven’t read it yet, but excited to get to it.
I’m already on my third brain
Just landed my first client for my new email ghostwriting business. Let's go! 💪
It’s been said that writers hate writing, but love having written. Unlike painters who love to paint, or musicians who love to play.
Writing is hard. But that’s the point.
Asking AI to organize your arguments is like asking your trainer to lift weights for you.
You gotta earn it 💪
The sticker should find meaning in being unstuck and content with where it is, not where it was supposed to be.
I'm still early in this, but if you'd like help using stories to send better emails that drive engagement and sales, then comment here or send me a DM.
If not, I'd appreciate any encouragement you could send my way. Taking this leap hasn’t been easy, but I’m going for it anyway.
Wish me luck!
And email consistently outperforms social media because it lets you speak directly to your people without fighting algorithms for attention. It can just be an honest connection without gimmicks.
Stories aren't just for entertainment. They're unique to the human condition and have been used to educate, inspire, and persuade for thousands of years.
I'm combining my background as a developer and founder with my love for storytelling by helping businesses use story-based email marketing.
Email doesn't have to be boring promotional noise. It can be authentic and meaningful while connecting deeply with your audience.
Some news! I'm shifting gears professionally.
After years as a software engineer, I'm finally stepping into something I wish I'd done sooner: writing.
I've always written for fun, but making a living from it felt like a pipe dream. Well, I've decided to stop dreaming about it and start doing it.
Best use of chat is turning myself into a cyberpunk muppet.
AI isn’t getting rid of developers. It’s getting rid of the grind. It’ll handle 90% of the grunt work, allowing you to put more energy into more fun work.
This Dostoyevsky quote isn’t about AI, but it is.
"It is not the brains that matter most, but that which guides them—the character, the heart, generous qualities, progressive ideas."
My guess? Roles will start to merge, starting with product and engineering. Within five years, most devs will no longer be just devs.
AI feels like the next abstraction layer, just like high-level languages were for assembly. I’m not sure how much longer being a coder will be a requirement for being a builder.
Most of the AI hype is overblown. But not all of it.
Some people recommend keeping a business book or two on their desks while they work. My wife and I take a different approach… 😅
Yo yo! Good to see you!
I used to do this more often, but my monkey brain has made me lazy about it. 😅
One of the things I miss most about hosting a podcast is having a weekly chat with a friend scheduled by default.
Ya, I totally agree. Although, I think my time horizon is much closer at 3-5 years.
I’d love to see the community celebrate customer outcomes more than MRR milestones.
Money matters—it's a great signal—but customers notice if it's your driving motivation. Shifting your perspective to their success isn’t just better for them, it’s better for you too.