Alcohol harm is not confined to the UK.
Big Alcohol draws significant profits from low-income countries, exporting alcohol related harm while wealth flows out. Alcohol brands sometimes draw upon local culture and tradition, masking commercial exploitation.
A must watch from @ias.org.uk 🔽
...risk levels - often without realising that alcohol increases the risk of at least seven types of cancer and other health conditions, such as heart disease and stroke. The positive message: alcohol is a risk factor we can change. Read our press release here 🔽
shorturl.at/yMJ6m
1/2 April is Bowel Cancer Awareness Month.
Alcohol causes at least seven types of cancer, including bowel cancer. There is no “safe” level of drinking - risk rises with consumption. Cutting back can help lower future cancer risk. In the NE, people in midlife are more likely to drink at higher...
2/2 These pressures are felt daily across police, paramedics and A&E. Evidence based action is needed. Listen to these people from across the NE 🔽
youtu.be/V_KDpc2rHB0
1/2 Eight in ten North East adults say alcohol is a big problem regionally and nationally. Cheap, high strength alcohol from shops continues to drive harm - from cancers and liver disease to crime, disorder and rising dependence.
Alcohol harm affects families, services and communities across the North East - but earlier support can make a real difference. Clear information and honest conversations help people recognise risk and seek help sooner.
Read more here 🔽
www.fresh-balance.co.uk/balance
Alcohol harm is global.Big producers extract huge profits from low-income countries, while communities are left with the health & social costs - & reports continue to highlight ongoing concerns about human rights issues in parts of the supply chain.A must watch from @ias.org.uk
youtu.be/C5zV8wXb5UI
An excellent interview with Dr Sharon Cox of
@ucl-targ.bsky.social where she explores what is addiction and how to understand the harms from this and why language also matters
www.bbc.co.uk/sounds/play/...
2/2 …of alcohol related cancer cases and deaths.
This is especially important for the North East, where alcohol related cancer rates and inequalities remain higher than average. 🔽
www.ias.org.uk/2026/04/07/w...
1/2 Alcohol causes at least seven types of cancer- but the right policies could change that.
A powerful new blog from @ias.org.uk, with Keegan Lawrence and Dr Adam Sherk (@uviccisur.bsky.social) exploring how health warning labels and minimum unit pricing could prevent thousands…
2/2 Support and early help can change lives, just as Carlie’s recovery shows.
Nearly 200,000 people have visited our Reduce My Risk website in the last two years – real support for everyone who would like to cut down or cut out alcohol.
shorturl.at/i3XAd
1/2 Despite the largest fall in alcohol deaths, the North East continues to have the highest rates in England. Reducing alcohol harm means easing pressure on health services and strengthening communities.
Carlie’s story shows that positive change is possible 🔽
Sheridan from Jarrow was diagnosed with breast cancer. After treatment, she cut down on alcohol, improved her diet, and focused on her health to lower the risk of cancer returning.
The problems are clear.
Alcohol is too cheap, too heavily promoted and too readily available.
This drives consumption and harms, with the North-East of England suffering disproportionately 🔽
The self-regulatory system for alcohol marketing isn’t protecting people. Research shows alcohol advertising can normalise drinking and is linked to earlier uptake among children. Karen from Newcastle has lived experience of alcohol dependence - and believes these ads should be restricted 🔽
The NE is affected more by alcohol harms than any other English region. Alcohol is linked to over 200 medical conditions - People have a #Righttoknow about the risks of alcohol – this is why alcohol health labelling is so important 🔽
@ias.org.uk @aha-uk.bsky.social
April is Bowel Cancer Awareness Month.
Alcohol is a key risk factor - yet only 1 in 3 people in the NE associate alcohol with cancer. Dr James Crosbie explains how alcohol can cause at least 7 types of cancer
youtu.be/uhovmH9_J3c #BowelCancerAwarenessMonth #PublicHealth
Alcohol does not just cause harm in the UK.
Alcohol companies draw vast profits from low-income countries, meaning that alcohol harms accrue in those nations, while the profits flow out into the hands of Big Alcohol.
This is a must watch from @ias.org.uk 🔽
www.youtube.com/watch?v=hwtM...
Alcohol advertising sells a lifestyle – glamour, success, fitting in. For Dom, 25, that pressure showed up in the DJ scene, where drinking felt expected. His story shows how easily that can spiral, and what taking back control looks like 🔽
Darren from Sunderland has stage 4 bowel cancer. He’s made the decision to stop drinking to put less pressure on his body. Darren thinks people have a right to honest information about what alcohol can do to their bodies.
Hard to “drink responsibly” when alcohol is everywhere.
Here’s what people in the NE think 🔽
www.youtube.com/watch?v=iyoW...
83% of people drinking at risky levels in the NE still class themselves as “responsible” drinkers. But what does “drink responsibly” actually mean?
It’s a term pushed by the alcohol industry to shift blame and distract from harm.
2/2 Laurie from Newcastle nearly died from alcohol – she questions why alcohol is so available in our society? #ReduceAlcoholHarm
@ias.org.uk @aha-uk.bsky.social
1/2 Alcohol is hard to avoid.
Availability drives harm and alcohol related hospital admissions, deaths and crime rates.
80% of alcohol is shop-bought - addressing off-sales and online supply are key to protecting communities.
#BowelCancerAwarenessMonth #PublicHealth
@ias.org.uk @aha-uk.bsky.social
April is Bowel Cancer Awareness Month.
Alcohol is a key risk factor - yet 1 in 3 people in the North East don’t associate alcohol with any health risks.
This gap matters. People need clear info to make informed choices.
Awareness is vital. It’s about a right to know.
Cheap alcohol – usually bought from shops is fuelling harm - from cancers and liver disease to crime, disorder and alcohol dependence, affecting families and communities.
It places pressures now on emergency services like police, paramedics and A&E wards 24/7.
Watch views from people in the NE.
The alcohol industry spends millions on promotion to relate drinking to glamour, but the reality is often different. Crime and domestic abuse are just some of the harms.
Evie from Newcastle quit drinking after realising that the ‘escape’ it offered was actually a trap making her feel dreadful.
Alcohol harm in England remains deeply unequal, with the greatest impacts falling on disadvantaged communities. National measures that reduce affordability, availability and promotion remain key to prevention and long-term health protection.
