Why a brand needs an enemy When I was at boarding school, my house — Atholl — was proud of its incredible unity. But it wasn’t because we necessarily liked each other—far from it.

www.linkedin.com/pulse/why-br...

The escalator that refused to escalate Walking through Euston Station, London, recently, I came across a sign that stopped me in my tracks—not because of the disruption it announced, but because of how skilfully it communicated its message...

www.linkedin.com/pulse/escala...

Am still getting a feel for this platform and haven’t posted anything yet, mainly scanning and sometimes liking. To echo @sjoy.lol pictures help to get your attention and short sharp post with a link if you want to dig further.