If you're still using text messages for SMS-based two-factor authentication, it's time to rethink that choice.

Imagine locking your front door but leaving the key under the mat. That's what SMS-based 2FA has become

www.dxoconsultants.com/blog/why-sms...

Yes please. Jhesch@gmail.com

Yes please. Jhesch@gmail.com

The fall of Evee...My Tesla story.

This is about Evee, my Tesla Model 3 Long Range. And about what it felt like to fall in love with a car, then quietly fall out of love with the brand behind it.

www.linkedin.com/posts/johnhe...

Most brands don’t need more data.
They need to ask better questions.

→ Bounce rate up? Don’t panic. Ask why.
→ Cart abandonments rising? Ask what changed.
→ CTR dropped? Ask who saw it.

Data shows what.
Questions reveal why.

buff.ly/n1XtQyI

#MarketingSky #WebMarketing #Ecommerce

A skincare brand was losing repeat buyers. One simple change tripled… | John Hesch A skincare brand was losing repeat buyers. One simple change tripled revenue. They came to me last year with this problem: 👉 High first-time sales 👉 Terrible repeat purchase rates They had strong p...

A skincare brand was losing repeat buyers. One simple change tripled revenue.

www.linkedin.com/posts/johnhe...

What 1,000 A/B Tests Taught Me About High Converting Websites Discover the top insights from over 1,000 A/B tests to create high-converting websites. Boost your conversions using proven tips on simplicity.

After running over 1,000 A/B tests across industries, audiences, and website types, one thing is clear: success leaves patterns.

#MarketingSky #WebMarketing #Ecommerce

Out-of-Stock Ecommerce: How to Turn Inventory Gaps Into Revenue Out-of-stock ecommerce doesn’t have to mean lost sales. Learn 6 smart ways to turn stockouts into marketing wins—from email signups to product discovery.

Running out of stock on ecommerce sites doesn't have to mean losing a sale. In fact, it can be a powerful moment to build trust, grow your email list, or guide shoppers to something they’ll love just as much.

buff.ly/TXKJhnp

#MarketingSky #WebMarketing #Ecommerce

Card Sorting: A Simple UX Tool That Solves Complex Navigation Problems Card sorting helps fix confusing website navigation by showing how users naturally group content. Learn how to run a card sort and boost conversions.

When was the last time you visited a website and got stuck, unsure where to go next?

Maybe you hovered over a confusing menu or backed out because the structure didn’t make sense. If that sounds familiar, your visitors might be feeling the same way.

buff.ly/T1qoC1y

#MarketingSky #WebMarketing

This is just mad. We’ve all lost the plot. When are brands moving their customer service over to BlueSky?

How to Write Better Ecommerce Headlines with a Proven Headline Framework (Expanded Guide) Learn how to use the Headline Heuristic to create impactful ecommerce headlines that boost conversions. Discover practical examples, & scoring methods

Before diving into the formula, it’s important to clarify what a heuristic is.

A heuristic is not a strict formula with guaranteed outcomes; rather, it’s a practical guideline or rule of thumb that helps simplify decision-making.

#MarketingSky #WebMarketing #Ecommerce

Make Your Problem My Problem: How I Solve CRO Challenges for You Struggling with low conversions, wasted ad spend, or high bounce rates? I take your CRO challenges off your plate.

As a business owner or marketing executive, you already have enough on your plate.

Conversion rates, wasted ad spend, high bounce rates: these are the problems that keep you up at night. But here’s the thing: they don’t have to.

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#MarketingSky #WebMarketing #Ecommerce

Hick's Law and Conversion Rate Optimization: How Too Many Choices Hurt Your Sales Struggling with low conversions? Hick’s Law and conversion rate optimization go hand in hand—too many choices create friction and hurt sales.

Ever walked into an ice cream shop and felt stuck because there were too many flavors?

That’s Hick’s Law in action, a principle that plays a crucial role in conversion rate optimization.

#MarketingSky #WebMarketing #Ecommerce

Make Your Problem My Problem: How I Solve CRO Challenges for You Struggling with low conversions, wasted ad spend, or high bounce rates? I take your CRO challenges off your plate.

Make your problem my problem. That’s my job as a conversion rate optimization consultant.

Want higher sales WITHOUT constant discounts? Try:

✅ Bundles (increase AOV)
✅ Limited-edition drops (scarcity sells)
✅ Loyalty perks (reward, don’t devalue)

Discounts should be your last resort. What’s your go-to strategy? 👇

#MarketingSky #WebMarketing #Ecommerce

📢 Small Fixes = BIG Wins 📢

Want to cut cart abandonment? Do this:
✅ Show total costs upfront
✅ Offer guest checkout
✅ Speed up your site
✅ Accept multiple payment options
✅ Use trust signals

Fix the friction, boost the conversions. 💰

Need help optimizing? Let’s chat

#MarketingSky

New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use? - SparkToro Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A

NEW research: sparktoro.com/blog/new-res...

Alongside our friends at Datos, we took a deep look into Google's search ecosystem:

- Distribution of search demand
- Share of Google search verticals (Maps, Images, Video, News, etc.)
- Average vs. median demand per vertical

🚨 Foot Locker ran too many discounts and took a $33M loss.

More promos ≠ more profit. Their margins got crushed, and customers got hooked on discounts.

Lesson? Fewer, smarter discounts > constant markdowns.

Do you think brands rely too much on sales? 👇

#MarketingSky #WebMarketing #Ecommerce

💸 Discounts feel like a sales hack, but they can wreck your business.

Kill your margins
Train customers to wait for sales
Cheapen your brand
Instead, try bundling, exclusivity, & VIP perks.

Stop racing to the bottom. Compete on value. Thoughts? 👇

#MarketingSky #WebMarketing #Ecommerce

🚨 Cart Abandonment = Lost Revenue 🚨

7 out of 10 shoppers add items to their cart… and then leave. 😱

Why?
Unexpected costs
Slow checkout
Limited payment options
Trust issues

Fix these, and you’ll win back lost sales.

Need help optimizing? Let’s chat. 🚀

#MarketingSky #Ecommerce

🚨 Marketing Funnel Mistakes Killing Your Sales 🚨

❌ Attracting the wrong audience
❌ Slow website & confusing navigation
❌ Weak CTAs & complicated checkout
❌ No customer follow-up strategy

Fix these, and watch your conversions skyrocket. 🚀

#MarketingSky #WebMarketing #Ecommerce

80% of consumers prefer localized brand experiences. Want in? 📍

✔ Use geofencing to trigger real-time discounts
✔ Optimize local SEO to rank higher in searches
✔ Run hyper-targeted location-based ads

Let’s talk marketing that actually converts. 💡

#MarketingSky #MarketingHacks #SmartAds

I can relate

Email marketers, we gotta stop this.

"John, you’ve been selected!" (So have 500,000 others.)
"A special gift inside!" (It’s a 10% discount… if I spend $100.)
"Re: Our conversation" (Steve, we NEVER talked.)
"We need to talk" (No, we don’t.)

#MarketingSky #WebMarketing #Ecommerce

Ever wonder why people visit your site but don’t buy? 🤔

Your marketing funnel might be broken. The key?
👀 Get the right eyes on your brand
📩 Engage with content & lead magnets
🎯 Make buying seamless (no friction!)
💌 Keep customers coming back

Small tweaks = BIG wins!

#MarketingSky #WebMarketing

🚨 Marketers, we need to talk.

If you’re still using these subject lines, your emails are ghosting inboxes:

❌ "You don’t want to miss this!"
❌ "Last chance! Sale ends soon"
❌ "Did you forget something?"
❌ "Re: Our conversation" (We never talked, Steve.)

Let’s retire these & write better emails.

💡 Want to boost conversions? Use location-based marketing!

✅ Send offers when customers walk by your store
✅ Target competitor locations with geo-conquesting
✅ Run location-based social media ads for better engagement

Smart strategy = more sales! 🔥

#MarketingSky #DigitalMarketing #MarketingTips

A weak marketing funnel = lost sales. 😬

Want higher conversions? Fix these NOW:
✅ Attract with SEO, ads & social media
✅ Engage with content & lead magnets
✅ Build trust with testimonials & case studies
✅ Make buying EASY with clear CTAs
✅ Retain customers with follow-ups & loyalty rewards

Location-Based Marketing Strategies to Drive Conversions Boost conversions with location-based marketing! Discover geofencing, beacon tech, and local SEO strategies to drive foot traffic.

Location-based marketing is a powerful way to reach your audience at the right time and place. By using geolocation data, businesses can create hyper-targeted campaigns that drive engagement and conversions.

#MarketingSky