Internal Linking Architecture: Equity Flow, Link Placement, and Scalable Patterns | Visively How internal links distribute ranking signals, influence crawl prioritisation, and shape topical relevance. Includes frameworks for diagnosis and intervention at scale.

Internal links serve four functions: crawl discovery, equity distribution, topical signalling, user engagement. Most sites optimise for one while degrading the others.

New article on the Visively KB ↓

visively.com/kb/content/i...

I'm not the most technical SEO ok I'm not technical at all but this helped make a lot of sense on actionable things I should be looking out for and you should too regarding AI crawlers and indexing

Google: this page I found on your site... I'm going to play with it. Drop it out of the index once in a while

Also Google: Oh! I'm gonna rank this old-school blatant spam like there's no tomorrow

Dear Google,

Been increasingly seeing cases of blatant pure spam an entry-level analyst would be able to spot.

What happened to the years of spam fighting knowledge and industry patrolling documentation?

Please fix it.

AI Crawlers and JavaScript: Why LLMs Can't See Your Client-Rendered Content | Visively How AI crawlers differ from Googlebot in JavaScript rendering, why client-side rendered content is invisible to ChatGPT, Claude, and Perplexity, and how to diagnose and fix visibility gaps.

AI Crawlers and JavaScript​: Why LLMs Can't See Your Client-Rendered Content

visively.com/kb/ai/ai-cra...

AI Saved You Time. Your Boss Noticed. How efficiency gains became workload increases, and nobody adjusted the headcount.

AI was supposed to free up your calendar.

Instead you’re now doing your original job plus QA-ing the machine’s version of it.

The time you saved was real. It just was never yours to keep.

New piece on The Inference.
theinference.io/p/ai-saved-y...

The Competence Cliff AI is automating the grunt work that made senior practitioners senior. Nobody's asking where the next generation of experts comes from.

New on Substack:
Everyone says "We’re keeping seniors and automating junior work."

But where do you think seniors come from?
Seniority isn't a certification. It's scar tissue.

We aren't innovating. We're burning the apprenticeship.

open.substack.com/pub/theinfer...

I've been finding myself "forgetting" about ChatGPT for quite some time now.

My immediate go-to models have been Claude (work and code) and Gemini (all rounder).

AI Crawlers and Access Control: Managing Bot Access for Training, Retrieval, and Search | Visively How to manage access for AI training versus retrieval crawlers, from robots.txt to edge-layer enforcement and licensing signals.

🚨 New article: AI Crawlers and Access Control: Managing Bot Access for Training, Retrieval, and Search

🤖 Training crawlers (e.g., GPTBot)
🔎 Retrieval crawlers (e.g., ChatGPT-User)

Distinguish between the two.
visively.com/kb/ai/ai-cra...

Stuffing keywords this early in the week?

Publishing Everything Is a Terrible Business Strategy The traffic bargain was a lucky externality, not a contract. It's time to stop mourning it.

The traffic bargain was a lucky externality, not a contract. Nobody signed anything.

AI systems don’t cite sources because they metabolise them. Asking for attribution is like asking someone to cite the conversations that shaped their personality.

theinference.io/p/publishing...

It’s awaken! Almost 20 years later

ChatGPT Health can only be AI's plan to get rid of humans 😅

The State of Search & AI: 2025 Usage and 2026 Predictions What actually matters when machines do the searching

Something something predictions

open.substack.com/pub/theinfer...

Damn cats! Playing with styrofoam all night

Happy New Year, everyone 🥂🎉🍾
Feliz Ano Novo para todos 🎉🍾🥂

Dilemma:
🥳 - Publish a good technical guide today
😰 - Realise it'll become a "last year's" piece in 3 days

Do you really need to move it? Then just move it… Fetchers will be adjusted to follow redirects or to fetch from the new location

Wishing everyone a Merry Christmas

🎄🎅🏻 🎁

Desejando a todos um Feliz Natal

I’ll be raisin that request

Do you like cookies?
Do you like panettone?
Do you live in the UK?
Check it out and thank me later 😋

Disclosure: It’s my sister in law’s business:
tatyscookies.com/collections/all

Pedro Dias (@dias.social) explains that AI, like humans, starts at a junior level but improves over time, becoming more efficient and capable, now competing with professionals in easily disrupted fields.

maj.to/42nO0zo

My VP to me:
- "Is this SEO thing always this stressful?"

Me:
- How much time do you have?

You’re an extremely skilled Technical SEO, Chris. Having chatted for over a year with you on a regular basis, I can confidently say you’re well worth above average money.
Reach out any time.

Fortunately, I've been managing to answer a lot of questions around these new buzzwords. And even having 20+ years of experience and having worked for a major search engine, I feel overwhelmed... Imagine people that have less experience

New logo? Who dis?

Someone kick the servers in the corner

This wave of bipolar disorder going around making people uncertain of what they've been doing in an industry that's been around for ~20 years is concerning.

IT'S NOT AN EVOLUTION IF THERE'S NOTHING DIFFERENT TO IT!

I guess Page Indexing Coverage in GSC is stuck on "Last updated: 12/07/2025"

My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.