If you’re 7’1” tall, this isn’t the car for you.

But if you’re 6’7”…

#AdsILove

Hilarious signs from above.

11:30am
CBC Radio
#podcast

Boxer Jack Dempsey meets promoter Tex Rickard.

And the era of super fights begins.

“The Marketing of Combat Sports”

Today on Under The Influence.

11:30am
CBC Radio
#podcast

From pro boxing to the WWE to the UFC, marketing combat sports had one major influence.

This man.

“Selling Violence”

Today on Under The Influence.

11:30am
CBC Radio

You gotta love the movie clapboard they used while making Jaws.

This just makes me laugh.

In honour of Artemis II, one of my fav ads of all time:

This week’s podcast has dropped.

We explore the world of absurd advertising:

podcasts.apple.com/ca/podcast/u...

If you’re a subscriber, you already have next week’s episode.

Yes. We change the fun endings of the show every year or so. So we changed it up this season.

Puppy Monkey Baby.
Puppy Monkey Baby.

Remember that weird, strange Super Bowl commercial?

Does absurd, unhinged advertising work?

Let’s find out.

Today on Under The Influence
11:30am
CBC Radio

A mattress company gave various discounts depending on how loud you snore.

A non-profit left a vinyl record of “You Are My Sunshine” out in the sun for 10 minutes to prove the harm of UV rays.

Awesome Audio.

11:30am
CBC Radio
#podcast

A mattress company asked couples to record their partner’s snoring.

Then it gave discounts on a new mattress - the louder the snore, the bigger the discount.

The creative ways companies use sound as a marketing tool.

Today on
Under The Influence
11:30am
CBC Radio

No, didn’t work at McCann. But directed commercials for them.

A product may be made for one purpose, but people may use it for very different reasons.

Including diapers (!)

“Unintended Uses”

11:30am
CBC radio
#podcast

In celebration of the Oscars, we take a look at some of the most creative movie marketing ideas.

Like the mini billboards that were used to promote Ant-Man.

And the billboard for an action movie that actually sweated.

11:30am
CBC Radio
#podcast

To celebrate the Oscars, we look at the most creative movie marketing.

Like the Monty Python film “Life of Brian”

It got banned.

Best thing that ever happened to it.

Under The Influence
Today at 11:30am
CBC Radio

Today we talk about tiny inventions that changed our world.

Like the bread clip.
The coffee sleeve.

And that little arrow on your car’s fuel gauge.

“Small Wonders”

Under The Influence
11:30am
CBC Radio

A Moment I'll Never Forget: The Power of PSAs Podcast Episode · Under the Influence with Terry O'Reilly · April 26, 2025 · 27m

Here you go: podcasts.apple.com/ca/podcast/u...

Today we tell stories about the small inventions that changed our lives.

Like that tiny arrow on your fuel gauge.

“Small Wonders”

Today on Under The Influence
11:30am
CBC Radio

Remember those funny Polaroid commercials starring James Garner and Mariette Hartley?

They were so convincing as a couple, people thought they were married in real life.

SGEM Xtra podcast with author @terryoinfluence.bsky.social discussing his book, Against the Grain, is now available.
podcasts.apple.com/ca/podcast/t... @cbcradiocanada.bsky.social @casinoshiftmd.bsky.social

Love this:

Today we celebrate companies that go the extra inch.

11:30am
CBC Radio
#podcast

Funny and smart.

Did you know VW makes sausages?
Rolls Royce makes honey.
Ford makes hot sauce.

Lexus is in the restaurant business.

And some cars are named after foods.

It’s true.

11:30am
CBC Radio
#podcast

There are so many small ways to add personality to a brand.

A difficult subject.
Such a smart solution:

Love this ad:

Catalogues have been around since the mid-1800s.

Many have disappeared over the years (Eaton’s).

But they are making a comeback.

And did you know the J. Peterman catalogue is co-owned by actor John O’Hurley (Seinfeld)?

11:30am
CBC Radio
#podcast

Here’s to World Radio Day.