Electronic cigarettes on a table with decorative circles.

Our rules follow the law – advertisers cannot directly or indirectly market nicotine-containing vapes that aren’t licensed as medicines on most social media. Read more as we issue a new Enforcement Notice to industry, cracking down on problem ads - tinyurl.com/5e768awa

The Advertising Standards Authority has published two rulings today which test the evidence for claims made in relation to the ULEZ scheme. Our rules stipulate that advertisers must hold robust evidence to demonstrate the claims they make in their ads.