🔎 SEO TL;DR - BrightonSEO: Notes, Nuggets & Nerdiness from the Stage
Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅
👉 seotldr.substack.com/p/brightonse...
#bSEO #ecommerce
Wrong IPEE
No problem, hope the livestream generated some interest too 🐈⬛
🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶
SEO for SEO’s Sake Doesn’t Work (Here’s What Does)
🕕 6pm UK / 10am PT
Register here: www.seocharity.com/upcoming-liv...
Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow
🛍️ Plus, I’ve published the full slides + summary from my @brightonseo.com masterclass on Ecommerce SEO for Shopify - check out the slides here: ferguseo.com/brighton-seo...
And that's all for this week ❤️ and 🔁 if you enjoy these updates.
📱 New research shows Gen Z uses short-form video like a search engine. If you’re not thinking about TikTok, Reels or short-form SEO content, you’re missing a big audience.
📑 Structured data won’t boost your rankings (confirmed again by @johnmu.com), but it does unlock rich results that can drive more clicks; e.g.
🌍 Google is killing off ccTLD redirects soon you’ll end up at Google[dot]com no matter where you're from. No changes to best practices for international SEO, so don't blindly copy Google!
📉 AI Overviews are hammering organic CTR - new studies from @ahrefs.bsky.social, @amsive.com & @similarwebinsights.bsky.social show drops of between 15–35% when AI summaries appear.
🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...
single livestream by #seocharity
SEO for SEO’s Sake Doesn’t Work - Here’s What Does.
May 14, 2025
10 am PT/ 1 pm ET/ 6 pm UK
with @ferguseo.com @fajela.bsky.social
I am also looking for a sponsor for this episode. All money goes to cat and dog shelters
www.seocharity.com/upcoming-liv...
📆 Something to put in the diary! There were some great SEO talks last year and this year looks to be even better www.searchenginejournal.com/seo-for-paws... @antonshulke.bsky.social 🐶 😺
Trying to beat the 'full glass of red challenge' because my prompts are better than everyone elses... nope😅 #AI #GPT
Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles
Regex filters for the win
On the back of every Gym Group cubicle door 😅
I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO!
Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊
I've heard of 'its not a silver bullet' - supposedly the only thing that can kill a werewolf - I guess we'd typically want those shot?
7/ Plus great content from @mordyoberstein.bsky.social on the importance of brand, Chima Mmeje's 2025 SEO strategies on @mozseo.bsky.social and tips for Notebook LM from Jeff Su. Subscribe for weekly roundups and don't forget to share! seotldr.substack.com/p/how-seo-ca...
6/ AI agents can now navigate the web! This isn't death for SEO but stresses the importance of optimising for bots with clear navigation and structure (while not forgetting us meat bags!) seotldr.substack.com/i/155822802/...
5/ Google dropped breadcrumbs on mobile. Don't obsess over your URLs; it won't help CTR on mobile.
4/ "Doing SEO" can harm you - here are 6 things SEO tools can tell you to do, which could end up hurting your site (have I hit the mark here @johnmu.com?) seotldr.substack.com/i/155822802/...
3/ Google updated Quality Raters guidelines, focusing on spam. Review them & prioritise people-first content. seotldr.substack.com/i/155822802/...
2/ Site reputation abuse penalties hit European coupon sites hard. Brands, make your own discount pages!
1/ In this week's SEO TL;DR: Google's cracking down in Europe, AI agents are emerging & some SEO advice hurts more than it helps: seotldr.substack.com/p/how-seo-ca... 🧵
Spell check people, spell check 😂
I can't remember that scene 😳
(these results have been cropped for comedic reasons)
