Adobe MAX Day 1 = 🔥 Firefly is now a creative hub. Express AI Assistant shows the power of conversation. FF Boards = imagination engine. Custom models = your style, your way. The future belongs to those who create. Tech is here to empower. #AdobeMAX #MadeToCreate
Posts by Isabel Sierra Gómez de León
MAX is here, LA is lit 🔥
Keynotes, Sneaks, 200+ creative sessions, and MAX Bash.
Legends like James Gunn, Jessica Williams & Yuko Shimizu on stage.
Streaming worldwide → www.adobe.com/max.html
Who's coming to @adobe.com MAX next week in LA? I will be traveling all the way from London, eager to learn more about the latest in creativity, innovation and AI. I will also join some of my colleagues as an official #AdobeReporter, covering the event on the ground. So come say hi if! #AdobeLife
We were born to answer one question: what kind of AI future do WE want? Before we get access to 💸 we are starting small. MORE ETHICS. LESS HYPE - a merch drop hopes to fund our very first board meeting, bringing a team of experts around the table to define the future of Airgos 👉🏼 airgos.teemill.com
Scaffolding AI. This week's brief:
🇺🇸 NC issues an AI Executive Order
🇪🇺 EU GPAI Code: concrete templates for model docs
🔍 Google publishes per-query energy & water metrics
💰 @anthropic.com big raise = faster scale.
Read the full digest: soulandcode.substack.com/p/62dbc23b-2...
Energy, Ownership. Today's Airgos brief:
🇺🇸 @anthropic.com settles major copyright suit
🇯🇵 @perplexityai.bsky.social sued by Nikkei & Asahi
🇫🇷 #mistral publishes model-level footprint
🇪🇺 EU GPAI / AI Act enforcement nears
🇬🇧 UK builds Inspect safety tools
Full digest 👉🏼 open.substack.com/pub/soulandc...
Worked with these guys recently. Lovely. Based out of Dorset. Reasonably priced: www.huxtablejoinery.studio
The first order of business for @airgos.bsky.social has been to set up a research newsletter for all things AI ethics. This is this week's digest. Be sure to follow on Substack: open.substack.com/pub/soulandc...
Today, I am starting the journey to build something new. @airgos.bsky.social is designed to help people, companies, and communities adapt to AI in ways that protect creativity, culture, and the planet. The journey is long and arduous. Reach out if you want to collab.
On my last day, I stopped by the @famsf.bsky.social . A compact museum, but spanning nearly a thousand years of art—from early Christian works to the exuberance of the Gilded Age.
There I stood in front of a portrait by Sir Henry Raeburn. Mostly self-taught, he rose from a goldsmith’s apprenticeship to become Scotland’s leading portraitist of the 18th century.
His paintings often carry cloudy, ill-defined edges—some say because he never fully mastered priming a canvas. But what he lacked in polish, he made up for in psychological depth.
His portraits feel alive: flawed, human, unforgettable.
Those imperfections—the looseness, the unfinished edges—are what give his work narrative weight. They invite us in. They make us linger.
Back to the future: AI is dazzling. Efficient, fast, precise.
But precision isn’t the same as connection. To tell a great story, you need both.
AI will take us further than we can imagine.
But it’s our flaws—our beautiful, human flaws—that make us pause, connect, and return again and again.
✨
✨ AI makes perfect. But it’s human flaws that tell the story. ✨
I just came back from a week in San Francisco—full of creativity, marketing, and AI. My “eureka” moment? A reminder that human expression is still irreplaceable.
Read further 👇🏼
Can't wait for this Veep season finale.
So much love for this ❤️
Such a great initiative. Get involved @brooklynvegan.bsky.social
Beautiful film art spotted in Shoreditch this morning. Keep film queer! #Queer #Guadagnino
"Ferdinand der Stier", illustrated and type set by Werner Klemke, 1966
"Design is an intention toward a desired end."
My book of the week is "Designing Japan: A Future Built on Aesthetics." By Kenya Hara (Okay ama, Japan, 1958).
www.goodreads.com/book/show/41...
Needed to see this today. Wise words @anthonyburrill.bsky.social
Spent the last few weeks investigating Arts and Culture @bsky.app - here's my starter pack. go.bsky.app/SbrCfP2
Cotswolds. Jan 2025.
I honestly believe our most powerful position in a toxic time that feeds on cynicism, apathy,& despair is to genuinely care and act for a better world.
Cynicism is our enemy. We should check it, incl. on the left. It’s not intellectually superior. It’s the virus they’re trying to infect us with. NO
Happy Year of the Snake to all who celebrate #LunarNewYear
Sooo glad that #Apple has their priorities in order. Good for humanity.
Where is my Creative community at? What are your favorite design/film/photo/creativity @bsky.app feeds to follow?
Obsessed with Gubbins by Studio Folly. Fun, addictive and wonderfully designed.