What caused NBC's tournament-deciding commercial gaffe at Bay Hill Golf fans were outraged at NBC after the network only caught a snippet of Russell Henley's tournament-deciding chip-in live.

*taps mic* is this thing on?

How'd NBC miss the defining moment of a tournament they broadcast at Bay Hill? And why?

I looked into the heart of golf's commercial problem — which goes much deeper than an honest mistake golf.com/news/nbc-mis...

What do golf's TV ratings actually mean? We asked a dozen experts Confused by golf's onslaught of viewership numbers? Here's a handy guide to help you make sense of when — and why — to care.

How should you make sense of viewership stats? When should you be on the lookout for BS? And why does any of it actually matter?

I spent a week talking to a dozen TV insiders, and these are the answers they told me

A source confirms LIV's first batch of viewership on FS1/FS2, from last week's event in Riyadh.

19,000 average viewers across FS1/FS2 for the entire weekend, per Nielsen.

yeah, I support government DEI:

Definitely
Empowering
Incredibly rich people

How Dottie Pepper became CBS Golf's unflinching voice of reason Dottie Pepper is CBS's brilliant, fearless on-course analyst, but the key to her success has little to do with TV.

l spent a day at Pebble Beach with CBS’s Dottie Pepper, where I learned about a secret knee replacement, a wordless language, and a hidden repository of sticky notes.

Mostly, though, I learned the secret to her on-air brilliance isn’t where, but *why* golf.com/news/dottie-...

this is really, really, really good

He is absolutely a HOFer. The most clutch quarterback of the last 25 years. Architect of two Super Bowl winning drives against the GOAT.

Stupid discourse about “first-ballot.” It’s about the resume, and he has it.

1 overdue test looms over a loaded Pebble Beach Sunday The PGA Tour has had everything this week: a loaded leaderboard, a legendary venue, and a speedy broadcast. But 1 vital question remains.

This is what you wanted, golf world.

On Sunday at Pebble, now it's up to you.
golf.com/news/golf-ov...

Pebble Beach was whipping on Saturday.

Scottie Scheffler said he hit a 5-iron on the 10th hole 155 yards.

“And I *STRIPED* it.”

LIV players reapplying for PGA Tour status after the merger goes through

Behind the scenes of NBC Sports' Kevin Kisner hire A pitch meeting, a hurricane, and a part-time PGA Tour gig. This is how NBC Sports decided on Kevin Kisner as its new lead golf analyst.

How did Kevin Kisner get hired as NBC's newest lead golf voice?

Behind the scenes of a meeting in Aiken, SC that ended 9 months of courtship ⬇️ golf.com/news/kevin-k...

The PGA Tour's newest business partners? Influencers The PGA Tour announced the creation of a new influencer alliance, called the Creator Council, aimed at trading access for insights.

Is the PGA Tour's new influencer alliance a sign of the future, or the apocalypse?

My story on content creators getting a seat at the PGA Tour table, and what it means for the rest of us golf.com/news/pga-tou...

Lol. Maybe GC can air the Sox too?

In today's Hot Mic Newsletter:
- a deep dive into the NBC/Golf Channel divestment
- what it means for NBC, Golf Channel, and what we still don't know
- the golf bigwigs affected by the news
- an eerie bit of foreshadowing from Sam Flood
subscribe!!! link.golf.com/join/5tc/hot...

Really harrowing story from the PGA Tour’s Brian Harman, who asks for prayers for a family friend in a coma after saving his son from a ripcurrent

six years of Daniel Jones on the Giants distilled into a single meme

Pretty epic stuff for the PGA Tour's Richy Werenski. SEVEN shots outside of the cutline with 10 holes to play on Friday in Bermuda.

Makes 7 birdies, including a last-hole chip-in, to make the cut in a downpour. Then shoots a bogey-free 65 on Saturday to move into position for a Top-25 finish!

S/O to the Tyson-Paul fight for showing us that a competition between a dude in his 50s and a YouTuber can exist somewhere other than LIV