All Quiet On The Western Front is pretty much the quintessential book about WWI cynicism.

A lot of people think marketing is:

* SEO
* Social media
* Digital ads
* Email
* Events

...When in reality, marketing is making sure that the right people know who you are and like you.

Sometimes, and often it is, just ONE channel that yields 90% of the results.

1. LinkedIn
2. YouTube
3. Email
4. Instagram + Facebook

When you’re new to being a business owner, your employees bring you problems to solve.

As you get a little better at leadership, you give your employees problems to solve, and the time/space/focus to solve them.

Success can make you lazy.

Every win is just a moment, a chapter.

The game never ends.

Branding is your external reputation.

Culture is your internal reputation.

“B2B software is dead! SEO is dead! AI is killing everything! No one is buying anything that isn’t AI!”

Sales and marketing folks in media and tech live in a bubble.

AI is a revolution - BUT many across SMB and enterprise are still in the digital adoption era.

The Ring/Ringu made contemporary TVs and VHS pretty creepy when it came out.

One thing I’ve gotten better at in the last year is maniacally focusing on my #1 company problem and ignoring almost everything else.

And everyone assumes good intent.

Hundreds of Beavers is my favourite film of 2024. A black and white silent film made for $150k is better than any Hollywood comedy I’ve seen in years. I watched it 3x in the last week showing to various people.

Bill Gates has 36M followers because he built a successful business, not the other way around.

Some win because a big following gives you massive distribution.

But for a lot of us it doesn't matter.

We can still win the game - what we define to be our game - without being an "influencer".

As a leader, the art is in knowing which tasks to let go and which things to stubbornly clutch onto.

#entrepreneurship

Hello Bluesky! Getting started on here and hoping to make up for not building a Twitter following when it was at this stage.