My multi million-pound business started with some posts on TikTok Aimee Smale, the founder of Odd Muse, now has stores in London and New York — and a £22.5 million turnover

In my debut piece for The Sunday Times, I interviewed TikTok’s fave Gen Z founder Aimee Smale, the mastermind behind multi-million pound fashion brand Odd Muse.

Take a read! @thetimes.com

www.thetimes.com/business-mon...

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