Google Search Console Performance Report Job Listings Report Bug Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the…

Google Search Console Performance Report Job Listings Report Bug

Google rolls out new AI safety features in Ads Advisor Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.

Google rolls out new AI safety features in Ads Advisor

Customer Acquisition Budgets Continue to Swell Relative to Retention - Marketing Charts CMOs estimate that acquisition budgets are 26% higher than retention budgets, up from a ~20% gap in 2024.

Customer Acquisition Budgets Continue to Swell Relative to Retention - Marketing Charts

Google Search Read More Snippet Links Best Practices Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you…

Google Search Read More Snippet Links Best Practices

How to build a YouTube analytics report in Data Studio Learn how to connect YouTube data, fix template issues, and customize dashboards for clearer, shareable performance insights.

How to build a YouTube analytics report in Data Studio

Listicles Are Dead? Or Rather Shortcuts Are Dead for GEO / AEO Trying to build visibility in LLMs quickly is understandable but it just doesn't work that way

Listicles Are Dead? Or Rather Shortcuts Are Dead for GEO / AEO open.substack.com/pub/annsmart...

SEO reporting outgrew Data Studio — here’s what comes next Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.

SEO reporting outgrew Data Studio — here’s what comes next

Amazon’s Summer Beauty Sale deepens category dominance The fourth annual Summer Beauty Sale is set to strengthen its category influence.

Amazon’s Summer Beauty Sale deepens category dominance

17 Content Types to Survive Google’s Zero-Click Era No more generic blog posts. Plus content frameworks for every type of publisher.

17 Content Types to Survive Google’s Zero-Click Era open.substack.com/pub/zyppysig...

Audience Research Newsletter: Mini Buyer Persona; Podcast Pitch Advice; Influence Maps - SparkToro

YouTube expands its AI likeness detection technology to celebrities | TechCrunch YouTube is expanding its AI likeness detection tool to celebrities, giving talent and their reps a way to find and remove deepfakes.

YouTube expands its AI likeness detection technology to celebrities | TechCrunch

Google Testing Video In Search Tied To Maps Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads.

Google Testing Video In Search Tied To Maps www.mediapost.com/publications...

New Programmatic 'Transparency' Initiative Excludes Advertisers Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new supply- and agency-side council.

New Programmatic 'Transparency' Initiative Excludes Advertisers www.mediapost.com/publications...

Some Companies Look to Hire for AEO/GEO-Specific Roles - Marketing Charts Creating AI-search optimized content at scale is the biggest AEO/GEO challenge that survey respondents faced in 2025.

Some Companies Look to Hire for AEO/GEO-Specific Roles - Marketing Charts

Google Says When It Comes To SEO, Nobody Knows Everything Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this…

Google Says When It Comes To SEO, Nobody Knows Everything

Google Says You Can Do A Lot Of SEO That Doesn't Work & Still Do Okay Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and…

Google Says You Can Do A Lot Of SEO That Doesn't Work & Still Do Okay

E-commerce giant shuts down office as layoffs rise In the latest move, the online retailer has shut a primary California office, adding to restructuring.

Oops
eBay’s SF office

www.thestreet.com/employment/e...

Microsoft launches AI Max and new ad tools for the “agentic web” era Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.

Microsoft launches AI Max and new ad tools for the “agentic web” era

B2B Ecommerce Powers Africa Retail In much of Africa, consumer retail revolves around physical mom-and-pop shops, kiosks, and market stalls.

B2B Ecommerce Powers Africa Retail

Google Adds New Tasked-Based Search Features Google announced new tools for Search that further transform it into a tasked-based platform for navigating modern life.

Google Adds New Tasked-Based Search Features

How ThredUp is using AI to improve its marketing operations and move further up the funnel ThredUp's SVP and head of marketing, Kristen Brophy, spoke about the company's approach to customer acquisition and use of AI in forecasting.

How ThredUp is using AI to improve its marketing operations and move further up the funnel

Google adds Read more links best practices This was added to the search developer documentation.

Google adds Read more links best practices

Google Shopping Showing More Shopping Ads Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.

Google Shopping Showing More Shopping Ads

Why IBM says every brand now needs a GEO playbook As AI reshapes brand discovery, IBM outlines a 12-part system brands need to stay visible in machine-made decisions.

Why IBM says every brand now needs a GEO playbook

EMARKETER Podcast: AI, Brand Safety’s Frenemy | Behind the Numbers In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about…

EMARKETER Podcast: AI, Brand Safety’s Frenemy | Behind the Numbers

Marketers are putting personalization first on the data activation wishlist Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025…

Marketers are putting personalization first on the data activation wishlist

Retail media’s future depends on integration Many retail media networks operate independently from core business functions, but staying disconnected may limit how far they can grow. "Most retail media networks essentially were launched as…

Retail media’s future depends on integration

Little Caesars Wants ChatGPT to Order Your Pizza for You You can personalize your pie and place your order without leaving the chatbot.

Little Caesars Wants ChatGPT to Order Your Pizza for You

AIM Media House Where global leaders learn how AI shapes business, technology and society

AIM Media House

Starbucks launches beta app in ChatGPT to fuel new drink discovery Starbucks is trying to find ways to entice U.S. customers back to its cafes.

Starbucks launches beta app in ChatGPT to fuel new drink discovery