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Posts by Claire Axelrad

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Fundraising Event Strategies That Actually Work: How to Raise More Money This Spring (and Beyond) Stop chasing event ideas and start designing experiences that inspire giving. Here are 5 strategies nonprofits use to raise more money at every event.

How to Move Beyond the "One and Done" Event and Make it More Than a Simple Date on a Calendar. bloomerang.com/blog/fundrai...

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5 Strategies to Improve Nonprofit Use of Donor Data - Clairification I cannot tell you how many times I begin a consultation with a small nonprofit, only to discover they have no real donor database (to collect and store data) or CRM (to effectively manage donor relati...

While it’s tempting to get a bit lost in the ins and outs of how AI can be helpful or harmful (should we? shouldn’t we?), before you leap to new technologies I want you to reconsider how collecting and using donor data may benefit you.
clairification.com/2026/04/20/5...

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Fixing a Wobbly World: What You Can Do to Restore Balance - Clairification Here’s something I learned from a remarkable Sunday school teacher [who demonstrated by attempting to balance a pencil on one finger]. You see this pencil?  I can get it to balance here for a second o...

Empathy is essential for the survival of society.
clairification.com/2026/04/16/f...

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Top Strategies to Leverage Your Small to Mid-Sized Nonprofit's Secret Advantages - Clairification As explored in my recent article, small to mid-sized organizations are uniquely capable of creating a sense of community, even family. This is what people yearn for. And it gives you a secret advantag...

A lot of what makes a good mid-level or major gift fundraiser is the same as what makes a good friend or family member — simply paying attention.
clairification.com/2026/04/14/t...

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Clairity Click-it: Showers of Nonprofit Links + Free Resources - Clairification I’m hearing from many nonprofits who are feeling at sixes and sevens when it comes to planning for the uncertain year ahead. I certainly understand. The pace of change today is fast and furious, and i...

NEW ISSUE of Clairity Click-it: Showers of Nonprofit Links + Free Resources clairification.com/clickit/show...

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3 Secret Advantage Ingredients Small to Medium Nonprofits Have - Clairification If you’re a small to medium-sized organization or movement, especially if you’re local, you’ve got a secret unfair advantage over your larger compatriots in the social benefit sector. Perhaps you’ve n...

3 Secret Advantage Ingredients Small to Medium Nonprofits Have
clairification.com/2026/04/06/t...

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Want to Win at Major Gift Fundraising? Top 7 Proven Strategies to Success. - Clairification 7 secrets to a rip roaring major gifts program Every nonprofit should have a major gifts program. That’s where the lion’s of the money is. It’s a rare organization that has a ing list large enough to ...

Want to Win at Major Gift Fundraising? Top 7 Proven Strategies to Success.
clairification.com/2026/03/31/w...

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Are the Rich Motivated to Give Differently? - Clairification Not as much as you might think. Yet people tell me all the time how much they’re afraid to ask wealthy people for major gifts. If you those fears, it’s time for a little “clairification:” Contrary to ...

NOT asking for a charitable gift is not making would-be donors feel good. Quite the opposite, in fact. clairification.com/2026/03/30/r...

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Spring Forth Clairity Click-it: Nonprofit Links + Free Resources - Clairification What will you do to spring forth and meet the moment? I’m counting on you – each of you — to use some of the insights you glean in this week’s issue of the Clairity Click-it to be better, do better, a...

NEW Spring Forth Clairity Click-it Newsletter: Nonprofit Links + Free Resources clairification.com/clickit/spri...

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I’m not selling you any tea today. - Clairification “I’m not selling you any tea today” was the subject of an e I recently received from Teabox, a place where I buy the most fabulous Darjeeling tea you’ve encountered anywhere. Well, some time during th...

How much do you really think about your customer experience in your fundraising and communications?
clairification.com/2026/03/19/i...

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Overcome Donor Resistance Using Empathy - Clairification In From Objections to Opportunities: Winning Over Donors I covered some of the reasons donor hesitations and objections are normal, and nothing to be feared. Rather, they present an opportunity to get...

Empathy is your secret fundraising tool.
clairification.com/2026/03/16/o...

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Lucky13 Clairity Click-it: Nonprofit Links + Free Resources - Clairification I happen to have been born on a Friday the 13th. So was my son. So, it’s one of my favorite days!!! And I can think of no better day to with you some thoughts about how you might move forward towards ...

Newest Issue: Lucky13 Clairity Click-it: Nonprofit Links + Free Resources clairification.com/clickit/luck...

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You may definitely add that -- thanks!

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Why Donors Give: The Deep Human Need to Matter Discover what truly motivates donors. Learn how the human need to matter, belong, & create impact drives giving & builds stronger relationships.

Learn how to help people -- philanthropic donors included -- feel they matter. Here's my take on the Bloomerang blog. bloomerang.com/blog/why-don...

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Before You Diminish Yourself: Leadership Conversation Checklist Learn how to communicate with clarity & confidence in leadership conversations. Use this checklist to avoid undermining & instead build trust.

Ever wonder where conversations with staff, volunteers or donors go awry? bloomerang.com/blog/before-...

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From Objections to Opportunities: Winning Over Donors - Clairification In Avoid these Key Obstacles to Successful Major Gift Asks I covered how to ask like a pro. Today I want to begin a two-part series on how to deal with donor objections like a pro. Sometimes donors sa...

Just because they might be objecting does not mean they don’t want to make a philanthropic gift -- ever. clairification.com/2026/03/09/f...

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From Objections to Opportunities: Winning Over Donors - Clairification In Avoid these Key Obstacles to Successful Major Gift Asks I covered how to ask like a pro. Today I want to begin a two-part series on how to deal with donor objections like a pro. Sometimes donors sa...

As a fundraiser, you’re likely going to be faced with objections. There's no reason to be afraid. You can deal with them -- here's specifically how! clairification.com/2026/03/09/f...

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Avoid these Key Obstacles to Successful Major Gift Asks - Clairification In Proven Strategies to Take Charge of Major Donor Asks we ved into the topic of major gift fundraising asks.Specifically, we covered (1) four elements of a successful visit and (2) four elements of a...

2 Vital Things to Keep in Mind Going into Major Gift Asks clairification.com/2026/03/05/a... #fundraising

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Proven Strategies to Take Charge of Major Donor Asks - Clairification Before asking, begin by assuring you and your donor are on the same page. The major donor journey is generally a long one. It’s important to craft a blue for the process and take time, along the way, ...

Proven Strategies to Take Charge of Major Donor Asks
clairification.com/2026/03/02/p...

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Proven Strategies to Take Charge of Major Donor Asks - Clairification Before asking, begin by assuring you and your donor are on the same page. The major donor journey is generally a long one. It’s important to craft a blue for the process and take time, along the way, ...

As long as you’re providing value to the donor, you’re in a good place. Value can take many forms.
clairification.com/2026/03/02/p...

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Marching Forward Clairity Click-it: Nonprofit Links + Free Resources - Clairification It’s a new day. What will you do with it? Will you march forward, backward or get stuck in place?  Hopefully, whatever you do, you won’t be lulled into complacency. The work ahead is hard, but as Jame...

My NEWest issue of the bimonthly Clairity Click-it Newsletter is out -- filled with free resources for people who work in the social benefit sector. Find something useful!
clairification.com/clickit/clai...

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Fresh Nonprofit Marketing Ideas: Be Patient. Be Strategic. Be Funded. - Clairification When it comes to marketing communications, you need a strategic plan that will serve you in the current digitally-revolutionized and highly networked world.  Not what you’ve been doing every year for ...

Look specifically at what you might do next to face your particular development challenges and hone your integrated marketing + fundraising plan. clairification.com/2026/02/25/f...

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Fresh Nonprofit Marketing Ideas: Be Patient. Be Strategic. Be Funded. - Clairification When it comes to marketing communications, you need a strategic plan that will serve you in the current digitally-revolutionized and highly networked world.  Not what you’ve been doing every year for ...

Nonprofits don’t need more noise.
They need integrated marketing + fundraising plans built for today’s digital reality. But you do have to move. clairification.com/2026/02/23/f... #nonprofit #fundraising

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5 Strategies to Improve Peer-to-Peer Donor Retention - Clairification Think about the last time you contributed to a friend or family member’s peer-to-peer campaign. Maybe you sponsored their walkathon.  Or contributed to their birthday fund. Whatever the purpose, you d...

Peer-to-peer donors may come to you through a friend, but they don’t have to remain one-time supporters.
clairification.com/2026/02/19/5...

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Show Me You Know Me* — 5 Strategies To Sustain Donor Relationships - Clairification Let’s pretend you and your donor are not connecting meaningfully right now. You’re not sure why. Could it be they feel financially insecure…  they’re worried for their kids… they’ve been let down by p...

Embrace the true meaning of philanthropy as love of humankind. Here's how to do it. clairification.com/2026/02/16/s...

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Show Me You Know Me* — 5 Strategies To Sustain Donor Relationships - Clairification Let’s pretend you and your donor are not connecting meaningfully right now. You’re not sure why. Could it be they feel financially insecure…  they’re worried for their kids… they’ve been let down by p...

Are you being a support for your donor? Are you helping, not selling all the time?
clairification.com/2026/02/16/s...

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Love is in the Air Clairity Click-it: Nonprofit Links + Free Resources - Clairification Good (February holiday) news department, and couldn’t we use some! Valentine’s Day reminds us to come from a place of . The Year of the Fire Horse means rapid, often chaotic change, bold action, and t...

Love is in the Air Clairity Click-it: Nonprofit Links + Free Resources
clairification.com/clickit/clai...

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4-Step Strategy to Address Key Nonprofit Marketing Challenges Head On - Clairification Rather than building this year’s marketing plan off of last year’s template, how about taking a deep breath, sitting back, and planning to devote some dedicated time to thinking things through.  You s...

Rough year for your nonprofit? Take a beat, now, and consider what you may want to do differently. clairification.com/2026/02/09/4...

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10 Strategies to Celebrate Nonprofit Donors on Valentine’s Day - Clairification Last year, you posted about sending donors valentines, which I came across a bit too late in the game, so I sent es. But, this year, I kept that idea and planned for it, and sent handmade valentines t...

This year why not dedicate Valentine’s Day to giving, not asking?
clairification.com/2026/02/05/1...

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10 Strategies to Celebrate Nonprofit Donors on Valentine’s Day - Clairification Last year, you posted about sending donors valentines, which I came across a bit too late in the game, so I sent es. But, this year, I kept that idea and planned for it, and sent handmade valentines t...

If you don’t do a lot more donor loving, you’re going to do a lot more donor losing.
clairification.com/2026/02/05/1...

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