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Posts by More Fire PR Ltd - Mark Ferguson

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Seven in ten people think universities could do more to help the country succeed The recent Universities UK announcement marking National Apprenticeships Week includes a significant line: ‘Seven in ten people think universities could do more to help the country succeed.’

National Apprenticeships Week always creates lots of activity, but what stood out in the Unis UK announcement that followed was 'Apprenticeships are no longer a nice alternative, they’re central to how universities demonstrate real-world impact.' See my thoughts: morefirepr.co.uk/2026/04/20/t...

19 hours ago 0 0 0 0
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University of Bedfordshire digital newspaper Flipsnack is a digital catalog maker that makes it easy to create, publish and share html5 flipbooks. Upload a PDF or design from scratch flyers, magazines, books and more.

Great to see this live: @morefirepr.bsky.social has worked with University of Bedfordshire on this supermarket-distributed newspaper for parents & influencers thinking about #university. We've helped shape content on how a degree opens up real #career opportunities: www.flipsnack.com/A9BD6D5EFB5/...

1 day ago 0 0 0 0
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Supplier Awards 2026: Booking, Ordering & Payment Solution of the Year – Favouritetable Favouritetable’s popularity has grown through the most trustworthy form of PR: word of mouth

Great to see Favouritetable recognised as “Booking, Ordering & Payment Solution of the Year” at the @thecaterermag.bsky.social Supplier Awards. @morefirepr.bsky.social is proud to shape Favouritetable's story & bring this latest award entry together www.thecaterer.com/products--eq...

2 days ago 0 0 0 0
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Community, costs and technology in UK hospitality | Favouritetable Podcast Community, costs and technology in UK hospitality

WATCH: 'Community, costs (including oil!) & tech in UK #hospitality' - my latest interview for @ft4restaurants with Kaylee Groucott, Owner of The Bird in Hand freehouse & restaurant just south of #Norwich www.favouritetable.com/blog/communi... #restaurants #software #business

2 weeks ago 0 0 0 0
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Many PR professionals I know and the sector forum commentaries I observe say they’re worried by the shrinking media landscape. Many PR professionals I know and the sector forum commentaries I observe say they’re worried by the shrinking media landscape.

The media landscape is shrinking, but #PR isn’t. Communication impact matters & the organisations getting it right focus less on volume & more on reaching the right audiences in the right way. Read my thoughts on this communications shift... morefirepr.co.uk/2026/03/30/m...

3 weeks ago 0 0 0 0
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8 reasons that boards fail The warning signs are rarely dramatic. More often, they are familiar, human and can be found hiding in plain sight.

8 reasons #boards fail - when a major company collapses the search for a villain begins almost immediately... read Professors Nada & Andrew Kakabadse's latest insight via Board Agenda mag - boardagenda.com/2026/03/30/8... @morefirepr.bsky.social Henley Business School

3 weeks ago 0 0 0 0
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The space race is no longer about planting flags. It’s become a global battle for control over data, strategic advantage, communications & resources on Earth & beyond. Read Professor Nada Kakabadse of Henley Business School's latest opinion via Medium nadakakabadse.medium.com/the-new-spac...

3 weeks ago 0 0 0 0
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“The future is here-in China!” Prof Nada Kakabadse of Henley Business School's visit for research into #AI & #FinancialServices saw a robot make her coffee; bank clients' credit cards instantly approved, self-driving taxi convenience & more! kakabadse.com/blog/the-fut... @morefirepr.bsky.social

3 weeks ago 0 0 0 0
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Connecting the dots between academic and professional services staff Advice for working with the essential – and often unsung – professional services teams who enable universities to deliver effective teaching, research and student success

Hanene Duprat, Al Akhawayn University, & peers offer advice for working with essential professional services teams who enable #universities to deliver effective teaching, research & student success, via @timeshighered.bsky.social www.timeshighereducation.com/campus/conne... @morefirepr.bsky.social

4 weeks ago 0 0 0 0
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Boardroom Emotions Matter More Than You Might Think - Boardroom Professors Andrew Kakabadse and Nada Kakabadse of Henley Business School, UK, argue that governance is not as emotionally neutral as you might assume, and directors’ feelings can ultimately impact lon...

Read Profs Andrew & Nada Kakabadse's thoughts on #governance emotion, and how directors’ feelings ultimately impact #boardroom decisions, relationships & long-term effectiveness, via the Boardroom magazine boardroom.global/boardroom-em... #HigherEducation, @morefirepr.bsky.social

1 month ago 1 1 0 0
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Rewiring Whitehall: what 170 years of reform say about the civil service’s next chapter - Global Government Forum From Victorian meritocracy to mission-led government, UK civil service reform has never been a single event. Instead, it has evolved in waves, and the latest push to ‘rewire the state’ […]

Read Professor Nada Kakabadse of Henley Business School's comment on how UK #CivilService reform has never been a single event but a process which evolves in waves, via Global Government Forum... www.globalgovernmentforum.com/rewiring-whi... #HigherEducation, @morefirepr.bsky.social

1 month ago 0 0 0 0
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How employability teams can strengthen academic programmes Working like recruitment partners, rather than just career advisers, can help align teaching with industry needs, writes Hanene Duprat

When #Universities work like #recruitment partners, rather than career advisers, they align teaching with industry needs, says Hanene D.uprat, exec director of #employability at Al Akhawayn University via @timeshighered.bsky.social www.timeshighereducation.com/campus/how-e... @morefirepr.bsky.social

1 month ago 0 0 0 0
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Teach students to think like researchers Expanding undergraduate research benefits not only the institution, but the students too. Here’s how to embed a research mindset in your undergraduate cohort

How to embed a #research mindset in your undergraduate cohort - by Professor Salah Al-Majeed, Al Akhawayn University in Ifrane, #Morocco, via @timeshighered.bsky.social www.timeshighereducation.com/campus/teach... #HigherEducation

1 month ago 0 0 0 0
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Hospitality’s changing landscape | The Favouritetable Podcast The Favouritetable Podcast on the changing hospitality landcsape, what guests expect, and more.

WATCH: My latest FavouriteTable interview with Tanya Wynyard at The Churchill Arms on how UK #restaurant operators are facing tighter margins & more selective guests, & how the importance of loyalty ensures repeat bookings: www.favouritetable.com/blog/hospita... #Restauranttech

1 month ago 0 0 0 0
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Director Spring 2026

'#AI is redrawing the global power map, but who controls the future?' asks the late Professor Andrew kakabadse and Professor Nada Kakabadse of Henley Business School, via the Institute of Directors magazine... issuu.com/revistabibli... #leadership, #Governance #Ethics #HigherEducation

1 month ago 0 0 0 0
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Another fantastic @morefirepr.bsky.social teaching session on #career strategies & #communication with some excellent USA 🇺🇸 students at WROXTON COLLEGE - Go New Jersey! Find out more... www.wroxton.college

1 month ago 0 0 0 0
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I’ve come to think of internal communication as being the difference between a business which moves together, and one that pulls itself apart I’ve come to think of internal communication as being the difference between a business which moves together, and one that pulls itself apart without meaning to.

#Leaders tend to worry about growth, sales, margins, and competition. #Communication often sits in the background, and is assumed to be working unless something goes horrendously wrong. Read @morefirepr.bsky.social's latest blog... morefirepr.co.uk/2026/02/20/s...

2 months ago 0 0 0 0
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How business schools can produce globally minded graduates Make internationalisation a core part of the student experience, rather than an optional extra, by embedding it into the curriculum

Make internationalisation a core part of the #university #StudentExperience by embedding it into the curriculum, says Imad Jabbouri of Al Akhawayn University, via @timeshighered.bsky.social #Morocco #HigherEducation www.timeshighereducation.com/campus/how-b...

2 months ago 0 0 0 0
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AUI opens Digital Innovation Lab as new hub for Africa-focused tech work AUI student Hatim Lachheb contributes to shaping global youth recommendations on sustainability and education at UNESCO.

Al Akhawayn University in Ifrane, has opened a Digital Innovation Lab as a new hub for #Africa-focused tech work, giving students and researchers a place to work on practical digital challenges facing #Morocco and the region... aui.ma/news/aui-ope... #highereducation

2 months ago 0 0 0 0
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Are you ready for a ‘black swan’ event? Black swan events—unforeseen but monumentally impactful incidents—demand from boards actionable strategies and organisational resilience.

‘Black Swan events - unforeseen and monumentally impactful happenings - demand actionable strategies and organisational resilience, but are #boards ready?’ Read more by Professors Andrew and Nada Kakabadse in Board Agenda mag... boardagenda.com/2026/02/16/a... #leadership #governance

2 months ago 1 0 0 0
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Transformation begins with board mindset Boards cannot lead meaningful change without being prepared to examine and adjust how they think, according to new research.

Modern #boards are operating in increasingly complex envrionments while technology is upending traditional #business say Steve Mullinjer & Andrew Myers of Cognadi Systems, & Prof Andrew Kakabadse of Henley Business School - @Board Agenda... boardagenda.com/2026/02/09/t... @morefirepr.bsky.social

2 months ago 1 0 0 0
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International approaches to civil service performance: What the UK can learn for its new National School of Government - Global Government Forum By professor Nada Kakabadse, Henley Business School The pressures on governments everywhere are unlike anything seen before. Technology is racing ahead while public expectations are soaring. Trust is ...

The pressures on #governments everywhere are unlike anything seen before. Technology is racing ahead while public expectations are soaring. Read Prof Nada Kakabadse's latest comment in Global Government Forum... www.globalgovernmentforum.com/internationa... #HigherEducation #CivilService

2 months ago 0 0 0 0
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How Favouritetable got the Autumn Budget call right Favouritetable's Autumn Budget predictions come true. Explore our insights on business rate reform, licensing flexibility, and tech's role in hospitality growth.

Everything you need to know about how how the Government's #Budget plans are impacting UK #restaurants and the wider hospitality sector... by John Jones of Favouritetable... www.favouritetable.com/blog/favouri...

2 months ago 0 0 0 0
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Restaurants: Surviving a Challenging Market | The Favouritetable Podcast The Favouritetable Podcast on how restaurant owners can learn from each other to survive a challenging market.

WATCH: FavouriteTable's latest #restaurant sector vlog, with Mark Ferguson & Cameron Waldron of The Financial Wellbeing Lab, talking about the real pressures facing today’s restaurateurs & what it takes to survive and adapt in the current climate... www.favouritetable.com/blog/restaur...

3 months ago 1 0 0 0
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Second Afretec Skill Tech initiative at Al Akhawayn University opens doors for students and start-ups Second Afretec Skill Tech initiative at Al Akhawayn University opens doors for students and start-ups

Al Akhawayn University has launched the 2nd edition of its Tech Skills Marketplace-MSME Paid Internship Program, an initiative by the African Engineering & Technology (#Afretec) Network that is redefining the business-student collaboration model in #morocco... aui.ma/news/second-... #highereducation

3 months ago 1 0 0 0
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How to lead with courage Courage in leaders is rarely heroic. More often it shows up in mundane but pivotal moments of choosing the difficult truth over an easy path.

A new understanding of #leadership is emerging - it's about collective responsibility. Quieter, steadier & rooted in justice, courage & the empowerment of others. Read Prof Andrew & Nada Kakabadse's comment via Board Agenda, Henley Business School boardagenda.com/2026/01/16/h...

3 months ago 3 1 0 0
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AUI welcomes Morocco’s young math stars for MTYM 2025, with Afretec support Al Akhawayn University (AUI) has been selected as one of the award recipients of the 2025 African Engineering and Technology Network (Afretec)

In Dec 2025 Al Akhawayn University hosted Morocco’s the 3rd ‘Moroccan Tournament of Young Mathematicians’ co-organized with Math&Maroc & supported through the African Engineering and Technology (#Afretec) Network, a pan-African network led by Carnegie Mellon University Africa aui.ma/news/aui-wel...

3 months ago 0 0 0 0
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Leadership needs justice and courage now more than ever Leadership is often envisioned as heroic, visible or dramatic. In reality, courage most frequently shows up in far more ordinary moments: a quiet decision to choose a difficult truth over a convenient...

#Leadership is often envisioned as heroic, visible or dramatic. In reality, courage frequently shows up in far more ordinary moments, say Profs Andrew & Nada Kakabadse of Henley Business School, via the HR DIRECTOR www.thehrdirector.com/leadership-n... #HigherEducation, #HR, @morefirepr.bsky.social

3 months ago 0 0 0 0
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Are you ready for 2026? Buckle up: it looks like boards are in for a turbulent time. We interviewed key figures about what this new year might bring for business.

"We are witnessing a global weakening of rules alongside the settlement of trade disputes using power & retaliation, rather than any form of neutral arbitration." Read Prof Nada Kakabadse of Henley Business School & peers' predictions for 2026 via Board Agenda boardagenda.com/2026/01/06/a... #Boards

3 months ago 0 0 0 0
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IR for video games, AI for engagement and the Big Three’s voting policies: What you read in 2025 - IR Impact As 2025 draws to a close, it feels like we are wrapping up a particularly momentous year in the capital markets. In the past 12 months, we’ve seen the global markets grapple with seismic macroeconomic...

Professor Andrew Kakabadse of Henley Business School & Dr Reeves Knyght, #governance advisor's guest column takes 3rd place in IR Impact's annual review of its most-read articles over the past 12 months - www.ir-impact.com/2025/12/ir-f...

3 months ago 0 0 0 0