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In the world of design, a visual identity is more than just a pretty face. It’s a strategic tool that tells a story, conveys emotions, and leaves a lasting impression.

How we actually choose project ideas

The protagonist of the identity for the secret speakeasy bar is Mercury. This guy is very interesting, connected to the Alchemy and the occult. To make the visual story mystery and sophisticated, the choice pairs on Art Deco and Neo-Gothic of the early 20th century. www.behance.net/gallery/1948...

✏️ 10+ years of experience in design & digital marketing

🦄 Expert in branding, art direction & type design: 8 international Design Awards in 3 years

❤️ Head of Design Team & Creative Lead

Why Custom Logo Fonts & Lettering Should Be at the Heart of Your Brand? all components of the identity must be designed specifically for you. By using an off-the-shelf typeface, you hide the beauty of your idea under a standardized mask. Use a custom Font. Let your idea be free!