One of the most important lessons I ever learned is that you don't get to have the same experience twice. Everything's a one-off. Chasing that first time is like trying to grasp a ghost.

But that only works for small companies.

But that only works if you have small teams.

But that only works if you don't have investors.

But that only works if you don't have to chase growth.

But that only works if you don't have a board.

Exactly.

We got over 1400 applications for our Web Product Designer role. Deadline just passed and we're going through applications now.

How do you stand out?

Here's one way: Found this gem of an inside joke on one of the applications. Spot it?

He may get an interview just for that.

The hardest part of business isn't starting, it's staying.

Starting is a rounding error. Staying is all the rest.

Starting is the most obvious. Staying is the most elusive.

Starting gets the glory. Staying can be gory.

Anyone can start, few can last.

Startup? Stayup!

A plan is just a guess you wrote down.

From Stephen Mitchell’s translation.
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Stephen Mitchell’s
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Stephen Mitchell’s.
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It’s a great one.

My other favorite would be:
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A passage from the Tao that’s frequently worth revisiting.

We stand with the Underdogs What do they got? A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established. They’re your competitors. You want to look away, but you see them everywhere. Their ads on your social, their name in the media, your dream clients on their website. But you know what else they...

They’ve got a big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that.

They’ve also got a lot to lose.

You don’t have enough, which is why you’re dangerous. You’re the underdog.

world.hey.com/jason/we-stand-with-the-...