“[these kind of messages] make me anti-vegan.”
If graphic content closes some minds, a touch of humour can open others.
In our new blog, we show how to use humour as an opener with quick examples. Read & share: animalthinktank.substack.com/p/does-the-a...
🐔 Study of 17 hens finds they blush in stressful moments & fluff head feathers when safe. Hard evidence of avian emotions, straight from Expertise for Animals’ new newsletter. Use it to push for better treatment in UK farming. #AnimalFreedom #Science
www.linkedin.com/pulse/issue-...
✅ Move from “livestock” to “animals who are farmed”
✅ Ditch “culling” for “killing” - say what’s really happening
✅ Lead with values: freedom, kindness, dignity, family
animalthinktank.org.uk/wp-content/u...
💡 Words shape worlds - swap a phrase, shift a mindset. Calling someone a “chicken”, “pig” or “rat” quietly keeps speciesism in play.
Our new Language Mini Guide is packed with everyday swaps that trade harmful terms for truthful, empathy-building language.
Grab the guide below 👇
✅ Takeaway: If you want to nudge the public forward, start with the bonds they already celebrate every day.
Storytelling that links family pets with pigs, cows and chickens activates familiar “companion” mental models and shortens the distance to support.
🐾 Do people with companion animals see farmed animals differently?
Our new research shows that people who share their homes with dogs, cats or other companion animals progress faster along the journey from basic concern to active empathy - and ultimately to demanding freedom - for all animals.
If we want a kinder future, we need a kinder vocabulary.
animalthinktank.org.uk/wp-content/u...
💬 Language isn’t just description, it’s direction.
Our new Language Mini Guide shows how the words we choose either keep fellow animals framed as “objects” or invite people to see them as unique individuals with personalities, feelings, and a longing for freedom.
Where to find us
▶️ Thu 3 July: Effective Animal Advocacy – Helen Maitland shares new evidence on how tiny wording shifts can unlock bigger public support
▶️ Fri 4 July: Mark Westcombe’s poster, Building Movement-wide Capacity: How Do We Build the Power to Win?
See you in Edinburgh! ✨
💡 Animal Think Tank is Glasgow-bound for #PHAIR2025 with fresh narrative ideas and an appetite for good conversation. Swap notes on framing, message-testing, and movement-building.
Flag us down, or drop a DM. We’d love to connect.
Full schedule: phair2025.co.uk/programme/
➡️Anat Shenker-Osorio distils years of testing into clear, practical tips for motivating audiences
➡️ Movement lessons on tying animal freedom to health, fairness and community pride
➡️ A Communications Toolkit packed with A/B testing ideas, narrative frames and mini-guides
🔖 tinyurl.com/3w2znkz5
