Late-night chats hit differently.
A founder friend said:
“Honestly, I’m over better tools. I just want to build something real.”
That stuck with me.
It’s not always about innovation for its own sake.
Sometimes, it’s about creating what truly matters.
Studying how platforms actually work.
Prioritizing high-quality placements over volume.
Identifying markets that align with the product.
Growth isn’t about doing more—it’s about doing the right things consistently.
But the real breakthrough didn’t come from chasing complexity. It came when I went back to basics:
Spent months diving into mobile user acquisition, and here’s what I’ve learned:
I started where everyone does:
Testing every creative endlessly.
Micromanaging audience targeting.
Constantly adjusting bids.
Growth metrics are TRICKY if you don’t know this :
First glance: Ratios look down.
Closer look: Volume is steadily growing.
The same numbers can tell two very different stories.
Lesson? Sometimes real growth feels counterintuitive. Stay focused on the bigger picture.
@adlibdsp.bsky.social
The Future is coming.
“It sucked” - Mike Hauptman
When your boat goes down. It’s sink or swim.
Thanks for having me on @joezappa.bsky.social and @ericfranchi.bsky.social
open.spotify.com/episode/12uX...
It’s a nice looking car. Probably will be available in only pink red yellow and orange.
Spending the night at the fabulous LaGuardia Sheraton Flushing.
AMA
Meet your customers where they are.
What’s your best tip for waking up at 6am refreshed and ready to go? I can’t seem to do it even with 8+ hours of sleep
Thankful for the adtech community this year!
The character limit is annoying though.
Agreed. Seems trivial at this point
✨ Come for refreshing drinks 🍸, great vibes 🎶, and meaningful connections 🤝 with the best minds in adtech.
🌐 Comment "I'm In" to get on the guest list, or DM me!
Let’s make it a night to remember in Nashville! 🎸🍻
i
📅 Date: Tuesday, December 3, 2024
⏰ Time: 10:00 PM
📍 Location: Harriet's Rooftop at 1 Hotel Nashville 🌆
Heading to Digiday Nashville Next Week? 🌟 Join Us for an Exclusive After Hours Happy Hour at Harriet's Rooftop! 🎉
AdLib DSP (@adlibdsp.bsky.social), in partnership with @infoInfolinks Media, is thrilled to host an unforgettable after-hours event during the Digiday Programmatic Marketing Summit
I’m also a member!
It’s great to see you here!
Thanks for bringing your voice to the community. 🛶
Welcome @joezappa.bsky.social !
Thank you tor putting out quality content.
It took me years to reach 300 followers on X. Have done that in a little over a week here.
Thanks ya’ll!
Please make sure to use a solid state drive.
Love me a square cut Chicago bar pie
What was your intermission snack of choice?
Any life long jets fan would have told you that this is exactly how it would play out.
The only ones left at the finish lines are those that kept going.
It’s not the fastest or the strongest. It’s the most determined.
Despite the crowd telling them they will fail. That they need give up.
The ones who continue to move forward no matter the pain or exhaustion.
Nice! Would be grateful if I was added to the list 🙏