Green transition targets are not realistic – how to decarbonise at the right pace Decarbonisation is not just about changing fuels. It involves a change in our pace of living and adjusting expectations.

The green transition feels like an exercise in running to stand still. In this provocative piece, my colleague Siavash and I argue that it’s time to rethink the pace. Counterintuitive as it may sound, slowing down could be the key to finding a realistic rhythm.

theconversation.com/green-transi...

The hard truth about the circular economy – real change will take more than refillable bottles It’s fine if steps towards circularity are small – but progress must be consistent.

How can we realistically make progress towards a circular economy? Our perspective is that we are caught between a circular utopia and paralysis.

The main message: there is too much talk, too little support, and the hard limits of physics cannot be ignored.

theconversation.com/the-hard-tru...

The third set of parallel sessions for the day have begun! Including @mariasavona.bsky.social, @jonatanpinkse.bsky.social and Juan Durán discussing their productivity research.

New in #OpenAccess: Examining system-level agency in the context of spatially embedded industries: a study of Greater Manchester’s domestic retrofit industry by Matt Ziembla, @elvirauyarra.bsky.social & @jonatanpinkse.bsky.social

www.tandfonline.com/doi/full/10....

Jonatan Pinkse presents at the workshop

Jonatan Pinske addresses a room full of academics.

Great to see so many colleagues across @kingscollegelondon.bsky.social come together to discuss how we can turn #NetZero goals into a reality. Thanks @jonatanpinkse.bsky.social and the team at @kingsnmes.bsky.social for an insightful workshop 🤝 #Sustainability

Feeling hungry and tired after running the Lady Anne’s Way. Very pleased with the result: 126km in 19h32.

Uniquely grey colours in the Lakes today

#lakedistrict #fellrunning

Research Fellow

The Centre for Sustainable Business at King's Business School is looking for a Research Fellow to join our team and drive impactful, practical research at the Centre. Foster collaboration, co-create solutions, and help shape sustainable practices that make a difference.
www.kcl.ac.uk/jobs/103607-...

Runners in deep snow during ultra marathon.

Fantastic views but super tough running conditions. Deep snow at the Bowland Ultra this weekend. #ultrarunning

✨ As we step into 2025, the journey to net zero is more pressing than ever - but how can we help businesses make the transition?

In this article, our Research Director @jonatanpinkse.bsky.social and Professor Laura J. Spence share three insights: lnkd.in/eKdkHNFD

Call for Papers - Paper and Idea Development Workshop Join us for the second Centre for Sustainable Business Paper and Idea Development Workshop

Following the success of our first workshop, the Centre for Sustainable Business at King's Business School invites submissions for our second Paper and Idea Development Workshop in London on Thursday 20th March 2025.

www.kcl.ac.uk/events/call-...

COMMENT: Accelerating to Net Zero: Insights from Professor Jonatan Pinkse and Professor Laura J. Spence In this article, Professor Jonatan Pinkse and Professor Laura J. Spence share their three insights on how businesses can transition to Net Zero, as presented at our morning workshop last month.

Recently, the Centre for Sustainable Business at King's Business School organised a workshop about accelerating to #netzero. Here, Laura Spence and I give our perspective how businesses and SMEs, in particular, can develop strategies to reduce their GHG emissions.

www.kcl.ac.uk/news/comment...

Wooden Housing Is No Fairy Tale for Britain England is an outlier in its low use of timber for homebuilding. The climate crisis is changing that.

The housebuilding sector must evolve to meet the Future Homes Standard and transition towards constructing zero-carbon homes. Matthew Brooker highlights the growing momentum behind timber frame construction as a viable solution. Is this the best way forward?

www.bloomberg.com/opinion/arti...

Snowy run on the Friday morning.

AI Butterfly Effect for Sustainability

A butterfly serves as an ideal symbol for my first post on Bluesky. It represents a framework to navigate the opportunities and challenges businesses face when leveraging AI for sustainability. Recently published in Amplify and it is freely available:
www.cutter.com/article/harn...