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Posts by Ayo Abbas

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Well, this certainly is one thing ticked off my marketers’ bucket list!

I'll be going live online for The Marketing Meetup with three lovely souls, Luan Wise Steve Folland Joe Glover talking all things working for yourself.

Hope to see you there Tues 14th at 2pm.

Sign up here. lnkd.in/evMgjwvN

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Good luck and hopefully they're able to do the keyhole version of surgery.

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They grew back were monitored when I was pregnant with my son in 2015. Them growing back is very common.

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Via an abdominal myomectomy.

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Oh wow fibroids are so common I had a load removed in 2009

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I just don't see your stuff on LinkedIn | Built Environment Marketing This episode hosted by Ayo Abbas looks at the LinkedIn 360brew Algorithim changes and what this means for architects, engineering and construction firms

If your LinkedIn isn't LinkedIning as much as it once was...

do check out the latest episode of my podcast for some ideas on what to do next.

Listen here www.abbasmarketing.com/marketing-podcast/linked... and in all the main podcast places.

3 weeks ago 0 0 0 0
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I just don't see your stuff on LinkedIn | Built Environment Marketing This episode hosted by Ayo Abbas looks at the LinkedIn 360brew Algorithim changes and what this means for architects, engineering and construction firms

Listen here https://f.mtr.cool/vxxpcloihr or on Apple or Spotify.

Would love to know how you’re tackling the changing face of LinkedIn and what’s working for you in the comments.

#Marketing #LinkedIn #BuiltEnvironment

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unpack how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach.

If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan.

1 month ago 0 0 1 0
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Out today – my latest solo podcast episode explores a conversation I had late last year with a friend of mine which made me reassess how I approach my approach to LinkedIn.

I share real data from my own LinkedIn performance including my impressions down 17%, engagement up 19%,

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It's the everyone does it and then does it badly. Something that's replicated across business

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Email List | Built Environment Marketing New built environment newsletter roundup sign up page. Content for architects, engineers, contractors and construction product campaigns looking to supercharge their marketing. packed with marketing hints and tips on marketing architects, engineers and building contractors. Developed by built env

Hot off the presses my next Built Environment Round-Up email is out tomorrow and it's building on the LinkedIn post and comment threads that I shared today about whether social media is working for your practice. Sign up here

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Email List | Built Environment Marketing New built environment newsletter roundup sign up page. Content for architects, engineers, contractors and construction product campaigns looking to supercharge their marketing. packed with marketing hints and tips on marketing architects, engineers and building contractors. Developed by built env

One felt comfortable, the other put me in a room full of people who actually commission my work. I had two project enquiries waiting by the time I got home. There's more on the BE Comms Collective  plus podcast & news updates. 

Anyway, sign up here

2 months ago 0 0 0 0
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Marketing is about the choices you choose to make.

The latest issue of my newsletter The Built Environment Marketing Round-Up is out. And it's about making strategic networking choices, specifically how I picked between a marketing conference full of familiar faces versus a more corporate event.

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Moth has to be Keisha from the Sugababes especially from the performance last week. ##maskedsingeruk

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Totally agree

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Red panda sounds so much like Alan Carr. #maskedsingeruk

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Totally agree it's Alan Carr

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Ep 94: Communicating your value: lessons learned from 25 years in marketing | Built Environment Marketing Stop competing on price. Learn how to articulate your real value in the built environment with the Value Framework: expertise, experience, and network.

The first step is to acknowledge that you're underselling yourself and your worth and the next step is to pull those socks up and get on demonstrating your value and fixing it. It's something I'm working through myself too.

Take a listen here www.abbasmarketing.com/marketing-po...

Enjoy.

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I know way too many talented people and companies in the built environment who don't recognise their value, and I'm on a bit of a mission to remedy this.

Do take a listen to my podcast episode that's out today, on communicating your value.

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It's all crazy. Totally crazy

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This Is What a Digital Coup Looks Like | Carole Cadwalladr | TED
This Is What a Digital Coup Looks Like | Carole Cadwalladr | TED YouTube video by TED

So today I found out that my TED talk ‘This is What a Digital Coup Looks Like’ was TED’s most watched talk of the year.

It’s sort of amazing & terrifying. Because this *is* what a digital coup looks like.

www.youtube.com/watch?v=TZOo...

4 months ago 1327 445 25 23
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Let's get real - it's getting harder to see the stuff you want to see on social media as social platform lean more and more to being pay to play. If you want to see mine get on my mailing list.

Sign up here www.abbasmarketing.com/email-list

4 months ago 1 0 0 0
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HUT transforms former Clapham car park into block of flats HUT transforms former Clapham car park into block of flats

An underused south London car park has been converted into a 36-unit apartment building on a tight 2,700m2 site

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This is certainly what I'm hearing on the ground

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I stand with Tish James.

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This is scary

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I was explaining to my Ukrainian colleague the phrase ‘There’s no such thing as a free lunch’. She told me the equivalent in Ukrainian is ‘The only free cheese is in the mousetrap’ - which is so much better

9 months ago 24546 5147 307 209
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My podcast today is about marketing funnels and why we're going against the grain of the bro gurus and 'one size fits all' marketing coaches who want people to believe that we ALL buy in a linear fashion. My guest is Anna O'Riordan.

Listen www.abbasmarketing.com/marketing-po...

#B2BMarketing

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Each attendee shared what they loved, learned and laughed about at the conference.

Read my warts and all piece here www.abbasmarketing.com/blog/video-c...

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