NEW WORK!

I am proud to present the branding guidelines I developed for @anew.social, along with some thoughts and considerations that went into the design. I love working with amazing people who are doing big things here 🚀🌌

scottkellum.com/portfolio/a-...

A fresh new look for We Distribute | Typetura We Distribute provides groundbreaking journalism and coverage to the fediverse, an emerging social networking universe. Typetura created a new brand that helps to elevate the profile of their coverage.

The We Distribute branding gives our client a foothold for growth. An own-able and powerful brand their audience can recognize and come back to.

typetura.com/blog/we...

Creating Artifacts with Fonts | Typetura Darden Studio is a digital type foundry that creates fonts. Fonts behave like a material and go into designed pieces, but don’t stand on their own. We worked with Darden Studio to create unique artifacts that showcase their fonts.

The reception of Darden Studio’s new merch that Typetura designed and produced created a crucial talking point at conferences and meetups. Unlike a standard sticker pack or pair of socks, these objects surprised, delighted, and most importantly engaged potential customers.

typetura.com/blog/da...

A fresh new look for We Distribute | Typetura We Distribute provides groundbreaking journalism and coverage to the fediverse, an emerging social networking universe. Typetura created a new brand that helps to elevate the profile of their coverage.

To have a cohesive brand push Typetura created a stylesheet to skin the existing We Distribute website with brand colors, fonts, and logos. This enabled us to launch the new branding quickly and efficiently without having to rebuild the entire website.

typetura.com/blog/we...

Showcasing Roslindale: A New Specimen Microsite | Typetura We love Roslindale by David Jonathan Ross, so when he approached us to design a specimen site to showcase the font’s rich design characteristics and history we jumped to take on project.

We created a showcase of Roslindale by DJR. A place where both the breadth of the design as well as the depth of its story could be told. A place full of visualizations and examples for one of the most versatile typefaces available today.

typetura.com/blog/sh...

Elevating the artistry and art of Kaplan Art Tours | Typetura A new brand and website along with SEO improvements elevated Lauren’s profile and trust with her clients.

We created a brand and digital presence that brings Lauren and her clients closer together. The Lauren A. Kaplan Tours vision shines in this dynamic yet balanced branding work, and we’re wildly proud to be a building block in this New York institution.

typetura.com/blog/la...

Creating Artifacts with Fonts | Typetura Darden Studio is a digital type foundry that creates fonts. Fonts behave like a material and go into designed pieces, but don’t stand on their own. We worked with Darden Studio to create unique artifacts that showcase their fonts.

To create objects that showcase Darden Studio’s fonts, Typetura worked with vendors around the world to prototype and mass produce unique objects.

typetura.com/blog/da...

Showcasing Roslindale: A New Specimen Microsite | Typetura We love Roslindale by David Jonathan Ross, so when he approached us to design a specimen site to showcase the font’s rich design characteristics and history we jumped to take on project.

Typetura developed a custom microsite for DJR’s Roslindale. Creating interactive design spaces, specimens, and work examples showcasing the design range of the typeface.

typetura.com/blog/sh...

A Luxe design for Gold’s Guide | Typetura Designing a sophisticated and fresh look to showcase the in-depth and thought provoking work of Tyler Gold.

We put care into building Gold’s Guide with quality in mind. Leaning on our experience, quality doesn’t need to be at the expense of speed or budget as we managed to build a custom Ghost theme from the ground up in just two months.

typetura.com/blog/go...

Creating Artifacts with Fonts | Typetura Darden Studio is a digital type foundry that creates fonts. Fonts behave like a material and go into designed pieces, but don’t stand on their own. We worked with Darden Studio to create unique artifacts that showcase their fonts.

Fonts are a material. A material from which other designs and messages are forged. We worked with Darden Studio to create new objects that showcase the quality and beauty of their fonts.

typetura.com/blog/da...

Showcasing Roslindale: A New Specimen Microsite | Typetura We love Roslindale by David Jonathan Ross, so when he approached us to design a specimen site to showcase the font’s rich design characteristics and history we jumped to take on project.

Roslindale is a powerhouse of a fount. Expressive yet packed with utility. We were thrilled to have the opportunity to work with DJR to help visualize the design space and create a specimen showcasing Roslindale’s breadth and depth.

typetura.com/blog/sh...

A fresh new look for We Distribute | Typetura We Distribute provides groundbreaking journalism and coverage to the fediverse, an emerging social networking universe. Typetura created a new brand that helps to elevate the profile of their coverage.

Typetura identified color and typography that other brands were using to craft a look that distinguished itself while still feeling webby. Creating a unique and own-able brand.

typetura.com/blog/we...

A Luxe design for Gold’s Guide | Typetura Designing a sophisticated and fresh look to showcase the in-depth and thought provoking work of Tyler Gold.

Typetura reimagined the brand of Gold’s Guide around luxury and prestige. Typography that shows the sophistication of fine jewelry paired with the approachability Tyler Gold’s audience has come to expect from digital products.

typetura.com/blog/go...

Elevating the artistry and art of Kaplan Art Tours | Typetura A new brand and website along with SEO improvements elevated Lauren’s profile and trust with her clients.

For Lauren at Kaplan Art Tours, we took art deco themes along with a color scheme common in many galleries and museums around NYC to anchor her brand’s voice. This created a cohesive aesthetic that is authentic to and representative of the work she does.

typetura.com/blog/la...

A logo mark that says “Kaplan Art” in a red square over an impressionist painting

Screenshot of the home page on Lauren Kaplan’s website.

Screenshot of the Tours page on Lauren Kaplan’s website featuring The Met, MoMA, Chelsea Galleries, and other locations

We created a brand and digital presence that brings Lauren and her clients closer together. The Lauren A. Kaplan Tours vision shines in this dynamic yet balanced branding work, and we’re wildly proud to be a building block in this New York institution.

typetura.com/blog/la...

What I learned in year four of Platformer Everything that happened after we left Substack

Platformer posted a great retrospective on taking a thriving newsletter from Substack to Ghost. We love working with Ghost and if anyone else is looking into making the leap, we’re here for you. www.platformer.news/...

Added a link to my web typography class to our website. Really excited to be invited back to teach this coarse and I always enjoy working with students to level up both their CSS and typography skills.

Class starts October 8th! coopertype.org/event...

— Scott

We have to give a huge shout-out and thank you to @scottkellum.com and his company, @typetura.com, for their amazing work with our redesign. We're excited to see what comes next!

Logo that says “We Distribute” on a cream background. The “We” is pixelated and pink with a cursor embedded into it.

A logo that is teal on a dark background that says “Decentered” where the text is pixelated and the “D” is offset slightly.

A before screenshot of the We Distribute website with lots of grey, serif type, and boxes.

An after screenshot of the We Distribute website. Cleaner and cream background.

📣 New Work

We Distribute ( @wedistribute.org ) is on the vanguard of the Fediverse, or the federated web and social media. We worked with them to create an impactful brand that will help them grow into the future. We’re thrilled with how this turned out 🚀

Learn more at typetura.com/blog/we...

How unit division works in CSS, and how to use it today | Typetura Unit division landed in Safari Technology Preview this week, and it’s powerful stuff! Using a combination of techniques, you can get a fallback working in all browsers while having native unit division ready for when it arrives.

📣 New post

Safari just launched a major new CSS feature in Technology Preview. Here’s what it is, some things you can do with it, and how to use it today with a fallback.

typetura.com/blog/un...

Release v4.1.1 · Typetura/Typetura There are two big updates under the hood in this release: You can now invoke Typetura styles directly from your stylesheet using --tt: var(--on);. You no longer need the utility class nor modify t...

New minor release of Typetura.css released with two updates:

1. Apply Typetura styles to any element with `--tt: var(--on);` in your CSS.
2. Uses native calc() unit division where available (just landed TODAY in Safari TP).

github.com/typetura/...

Typography on the Web preview card with beautiful typography atop an orange and pink gradient.

Text that is slightly out of focus that says “FOCUS!” on a blue background.

Mid century modern furniture designers typeset elegantly with a man reclining in an Eames chair.

Chinese and English text working together on a page.

Sign up for my web typography class for designers at Cooper Union that starts on October 8. Learn about creating impactful, responsive, and accessible typography for your websites. No code experience necessary.

See examples of student work 👉

coopertype.org/event...

Lighthouse score reading: Performance 💯 Accessibility 💯 Best Practices 💯 SEO 💯

And check out that perfect Lighthouse score
Performance 💯
Accessibility 💯
Best Practices 💯
SEO 💯

Typetura — Beautiful Websites for Your Content At Typetura, we know that your words are the frame through which your ideas are seen. Their power to communicate is amplified by being the most easily shared, translated, and understood medium.

We pushed some big updates to our website https://typetura.com

Case studies ✅ RSS feed ✅ Numerous copy and design tweaks ✅

We’ve got bandwidth if you need support

Mastodon wins!

Okaytype.com

Yes I would love to read that!

I’m so excited about text balancing

If you want an introduction, let me know. Just about every type designer does commissions. David hits a really good sweet spot between price, quality, and speed.