About time…

Just posted the latest episode of Squeeze the Funnel with my guest co-host Neel Singh.

Check it out: open.spotify.com/episode/0NY0...

My 2025 Mission…See if I can build an AI Marketing Team for solopreneurs.

Wish me luck. 🫡

Just signed up to learn Python with DataCamp so I can sharpen my AI agent building skills.

“Quadruple shot espresso please!” ☕️ 🙋🏻‍♂️

Thank you! 🙏

Thanks @jayacunzo.com this is so relatable.

Curious, how did you find newsletter content market fit?

Was it trial and error or a more deliberate approach?

I dunno.

I *could* be totally way off…but I thought that was called “marketing” 😆

In all seriousness, we probably refer to it as influencer marketing + WOM marketing + PR.

Yeah, we’re going to need a catchy name for it. 🤔

Hi #SEO friends 👋🏼

What are your thoughts and predictions about how SEO will change in 2025?

Especially with AI gaining more steam.

🤔

You’ve pretty much described all of my 40’s 😆

You do what you gots to do 🤷🏻‍♂️

Man…now I gotta watch it .

Are you noticing any bump in conversion rates from AI vs search?

Has search declined as AI traffic has risen?

Curious 🤔

Squeeze the Funnel | Marketing Newsletter Learn how to get more people to buy.

You: 🤔 Hmm, I’d love some sassy B2B marketing advice.

Me: Have you checked out my newsletter SqueezeTheFunnel.com ?

Marketing has 4 components:

Factory = Research, analysis & strategy

Distribution = Paid media, SEO, social

Packaging = Content formats

Label = Messaging & positioning

You can have the best factory & distribution…but if your package or labels are unappealing, your products won’t sell.

What a great concept for a podcast!

Have you analyzed your own purchasing behaviour?

Google used to be my front door when I would begin to research a product or company.

But more and more I noticed my product research starts on either YouTube or Reddit.

How about you?

Not missing X that much tbh.

Where are my #contentmarketing folks at?

Don’t be shy.

Say hi 👋🏼!

I’ve learned that Enterprise & Mid-Market B2B buyers are significantly more methodical in their purchasing decisions.

SMB buyers behave similarly to B2C buyers. They’re much more prone to be influenced by non-technical factors and their gut instincts.

An agency I worked for ran a B2B buyer study.

We found buyers would purposely buy the second best product with more brand awareness and trust (e.g. IBM) because they didn’t want to risk buying the superior but lesser known product.

When I say buyers are illogical.

It doesn’t imply anything about their intelligence.

It implies that buyers subconsciously are affected by brand, price, perceived value.

And that not all purchasing decisions are purely driven by technical logic.

- There’s also psychological dynamics at play. Subscription implies continued innovation. One payment implies stagnation.

- Another dynamic is perceived value (like luxury goods). A $100/m product (although pricier) must be better than a one time $100 product

Hmm. I don’t think customers are dumb.

It’s much more complex than that.

My much more considered take…

- Calendly has 1st mover advantage and significant brand awareness compared to its competitors

- That stance in the market gives Calendly much more brand credibility and trust.

Brand awareness?

Deal too good to be true?

Skeptical of quality due to one time payment?

Buyers are sometimes illogical 🤷🏻‍♂️

I think it depends on the product and how simple or complex it is.

Why pay $100/m for Calendly? When you can get a lifetime subscription for $100 with TidyCal?

Me: 🤔 Her office drawer must look like fruit salad.

a young boy in a blue shirt is talking to a woman in a microphone . ALT: a young boy in a blue shirt is talking to a woman in a microphone .

Their Head of Marketing…

In marketing, there are only two acceptable outcomes.

You either win.

Or you learn.

It’s only a failure if you don’t come out the other end with one of the two.

Your own consulting IP is a really great way to differentiate yourself. It’s one of the few ways to distinguish yourself and have a moat.